5 Steps to Dominate Ad Copy in a Smart Bidding World


Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding.

Your competition is continuously improving their ads and always seems to choose the relevant words, positioning or offer. This becomes even more complex to drive performance when you add localization.

In this session, you’ll learn how to maximize ad copy relevance and performance alongside your automated processes. We’ll go over:

  • The evolution of ad copy options with Smart Bidding
  • Benchmarking your ad copy performance alongside your competitors
  • Why message matters by segment or market
  • Assessing local markets ad copy at scale
  • How brand ad copy plays a critical part in Share of Search


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