Marketers rely on multiple data sources for engagement — but brands say the # of sources could ⬆️ to an average of 18 in 2023. 🤯
Cue the Customer Data Platform — it builds 1️⃣ single source of truth.
Uncover more trends in our #StateOfMarketing report: https://t.co/F1gP8WUvp4 pic.twitter.com/enV4pvPuEP
— Marketing Cloud (@MarketingCloud) December 19, 2022