The Power of Context: New Case Study Highlights the Efficiency


Bidtellect, a leading demand-side platform and advertising technology company, and Bombora, the leader in B2B Intent data, recently worked with a financial services client to test the efficacy of a contextual targeting strategy in a head-to-head campaign test with behavioral targeting. The results highlight the power of context-driven, cookieless technology as a performance tool, rather than simply a cookie alternative.


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