Anteriad Data Outperforms Non-Certified Data in Neutronian


Anteriad today announced that the company’s Neutronian Certified data significantly outperformed non-Neutronian certified data in a test with Neutronian and Causal IQ in Q4 2022. Neutronian Certification provides verification of data quality and compliance that marketers use to guide buying decisions. The test ran across video and display campaigns and compared Anteriad data to other data providers in three categories: financial services, travel, and B2B telco. When compared to the non-certified data providers, the Anteriad campaign performed significantly higher across click-through-rate (CTR), video completion rates and cost per acquisition.


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