Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, creative testing, and audience targeting, as respondents continue to convey confidence in new solutions and emerging channels.