Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today announced a partnership with Salesforce to combine its Generative AI-driven conversational platform with Salesforce Marketing Cloud. This will take digital marketing automation to a new level by using Generative AI as part of an active dialogue which is a large step beyond leveraging it to suggest creative content in outbound email or SMS campaigns. The announcement was made during the Salesforce Connections Conference held in Chicago on June 7 and 8, 2023.