Sharethrough Launches ‘Net Zero Publisher Program’ with Support from IPG Mediabrands


Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of the Net Zero Publisher Program. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their carbon footprint, allowing them to set net-zero targets and take tangible actions that will have a positive impact on the digital media industry.


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