
Cadent, the leading provider of platform-based converged TV advertising solutions, today announced Aperture MX – a new marketplace that delivers curated audiences and content across premium connected TV (CTV), online video (OLV), display, digital out-of-home (DOOH), mobile app, and desktop advertising. The newest product within Cadent Aperture Platform, MX increases transparency between publishers and advertisers, makes it easier to activate and optimize cross-screen campaigns, and gives publishers the ability to generate more revenue through Cadent’s extensive demand-side relationships.