Deloitte Digital’s new research on Generative AI in Marketing Content Production reveals that Generative Artificial Intelligence is already reshaping content production for marketing, with 26% of surveyed marketers already using Generative AI, with another 45% planning to by the end of 2024. In a rapidly evolving digital world, content marketing stands as a key element for marketing success for businesses across various industries. The research reveals content marketing has become vital to the digital marketing strategies of 8 in 10 surveyed leaders, with its importance growing between 2022 and 2023.