
In just one week, Instagram’s Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We’ve seen similar phenomena with TikTok, which has not only surpassed Snapchat in popularity but is also projected to generate a staggering $13.2 billion in ad revenue by 2023. However, the excitement of new technologies often comes with immense industry pressure.