Articles

Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to…

Ampscript is a very easy way to personalize emails dynamically in Salesforce Marketing Cloud. When you have a “Sendable Data Extension”, we are able to populate the data in the…

Salesforce made a new partnership with Microsoft recently. Microsoft Azure platform is going to host the Salesforce Marketing Cloud. The Salesforce and Microsoft new alliance is not only limited to…

Today, Salesforce announced its new CMS platform. The main motivation is to provide a tool to distribute your content to any channel or device by using this CMS. As you…

Here you can find the list of current Salesforce Marketing Cloud Personalization Strings that are used for Email Data. Personalization String Description %%xtmonth%% Full name of the month in which…

As the marketing world connects with more automation systems, the number of interaction points with the end customers increases tremendously each day. End customers that have multiple languages, multiple regions,…