Cloud computing has driven, and continues to drive, a paradigm shift for enterprise IT. Mastering the cloud has become essential for businesses … but what does that mean, and how can it be achieved? In a recent report titled ‘From Taming Cloud Complexity to Achieving Cloud Mastery,’ EPAM Continuum, the integrated business, technology and experience consulting practice of EPAM Systems, Inc. (NYSE: EPAM), answers the most pressing questions on the topic and reveals how to achieve the ultimate goal, mastering cloud complexity.
The editors at Solutions Review have compiled this brief resource to help enterprise and marketing technology leaders create a business case for content marketing software solutions. Content market…
Viant Technology Inc., a leading people-based advertising technology company, announced that it has named Ben Avenia-Tapper as its Vice President of Investor Relations.
Want to win big but don’t know how? That’s where SMART goals come in. Learn this framework plus some examples to give your marketing strategy direction.
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.
In the latest expansion of their global collaboration, Quickplay announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East.
No marketing plan is perfect, but a marketing audit can help you move in the right direction. Learn more about marketing audits and how to do conduct one today.
Eight proven strategies to help you get the most out of your Google Shopping ads campaigns, from targeting specific customer segments to using keywords.
Gartner’s CMO surveys indicate steady year-over-year declines in marketing budgets as a percentage of revenue. Does that matter? – Content Marketing Institute
Elastic Path, the leader of the Composable Commerce movement, launched Composer, the only commerce intelligent Integration Platform-as-a-Service (iPaaS).
Learn how your data warehouse can be a source of truth for personalized marketing. Plus case studies of using first party data for cross-channel campaigns.
Ping Identity, the intelligent identity solution for the enterprise, announced its core identity and access management (IAM) solutions are now DOD Impact Level 5 (IL5) authorized by the Defense Information Systems Agency (DISA), through UberEther’s IAM Advantage, a consolidated offering of best-of-breed identity solutions for Government.
There’s a simple, reliable way for small businesses to gain new customers or clients: answer the phone. That’s according to Ruby’s 2023 call trends report
The company formerly known as RevJet announced it has relaunched under the name Innervate. As part of the sweeping relaunch, the company unveiled a new website, a reimagined corporate identity and the industry’s first plug-and-play dynamic customer experience orchestration solution.
AdPlugg announced the release of a new WordPress ad insertion block. Integrated into WordPress’ built-in block editor, the AdPlugg ad insertion block makes it easy for publishers to insert ads into their WordPress pages and articles.
At the IAB Podcast Upfront in New York, Barometer, a leading AI-powered brand integrity and contextual targeting solution for podcast advertising, and ArtsAI, a leading AI-driven attribution and personalization company providing optimization and actionable insights to brands, announced a partnership that will bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising. Today they announce the launch of AB Daily (AI Brand Integrity Daily Measurement).
Learn how to lock cells and sheets in Google Sheets so you and your team can work on the same Sheet without getting in one another’s way or losing data.
Learn why empathetic marketing is a powerful strategy for all businesses, tips for infusing more empathy into your marketing & a few real-life examples.
IMPT, a blockchain-based carbon-offsetting ecosystem designed to connect leading global retail brands with socially responsible shoppers, has launched its Retail Partnership Network.
AU10TIX, a global technology leader in identity verification and identity management, today announced that its award-winning Serial Fraud Monitor solution protected companies against $1.3B in business fraud in Q1. Previously known as INSTINCT, the industry-leading solution uses advanced neural network technology to provide businesses with real-time protection against sophisticated ID fraud, including swarm attacks and synthetic fraud.