Marketing News

Marketing Technology Highlights of The Week: Featuring WPP, Simpli.fi, Evolv AI and more!

With access to a treasury of information, marketers can shape their strategies and drive fruitful business outcomes.

GlobalMeet, a virtual events company that hosts engaging and accessible virtual and hybrid events, announces its Centerstage managed feature.

Inbenta is an AI platform purpose-built to optimize customer experience. AI in a way that automates customer interactions, provides self-service options, and improves customer experience at scale.

Buyer intent data provides marketing, sales, and customer success teams with insight into prospects’ online behaviors.

Fivetran today announced that its data movement platform has been selected by Dropbox, Inc. (NASDAQ: DBX) to enable its marketing and customer experience teams to make faster, data-driven decisions. Fivetran is providing its platform to enable Dropbox to reduce data ingestion and reporting time from several weeks to 30 minutes, improving efficiency and helping the company uncover insights more quickly.

In just one week, Instagram’s Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We’ve seen similar phenomena with TikTok, which has not only surpassed Snapchat in popularity but is also projected to generate a staggering $13.2 billion in ad revenue by 2023. However, the excitement of new technologies often comes with immense industry pressure.

Account takeovers are tearing through the business world like a raging tornado that leaves devastation in its wake. In recent weeks, the travel/hospitality industry has been hit with one attack after another – including the hijacking of MGM Resorts’s operations, which will have far-reaching consequences on the company’s reputation and financial health.

Reception marketing is about putting the customer at the center and meeting their needs in time through various channels. It involves delivering information that customers find valuable based on their journey and location.

With the internet at everyone’s fingertips, consumers want assurance that their cuisine preferences, approximate budget, and general vibe they’re looking for will be met. And there’s certainly no shortage of reviews – close to half of all internet users post them regularly.

Clicks are no longer the right arbiter of campaign performance, and maybe they never were. But certainly not now, in a mobile environment where it’s way too easy to make mistakes

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them.

Imagine, a leading provider of visual communications, introduced Dotti, its intelligent in-store marketing platform. Dotti helps brands deliver retail marketing promotional materials with complete control, visibility, and efficiency, right down to the local level.

Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital.

MediaRadar, the award-winning advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital

Here are a few key, immediate factors for modern B2B marketing teams to consider in order to get ahead when it comes to humanizing their B2B marketing efforts:

To ensure AI safety and responsibility further, the directive asks for creating a regulatory framework to oversee the application of AI across various industries.

Kaltura, the Video Experience Cloud, today released two new reports “The State of Events”, and “The State of Webinars”. The reports, based on global surveys of hundreds of marketers, provide a comprehensive overview of how webinars and virtual events

Marketing Technology Highlights of The Week: Featuring Iterable, Monetate, Yahoo and more!

Building off of the introduction of Queen Latifah as its ambassador last year, Evolve Small – Lenovo’s initiative to champion

Insightly, the modern, affordable CRM teams love, is announcing the launch of the Insightly Partner Program to help build a more connected ecosystem that supports sales cycles

Elastic Path, the leader of the composable commerce movement is announcing a partnership with Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, to break down the barriers that have traditionally made it challenging to launch data-driven commerce personalization. The no-code integration with Twilio Segment, a fully composable Customer Data Platform (CDP), makes it possible for all brands—not just those with massive budgets and dedicated data teams—to activate their data to create commerce experiences that maximize revenue.

Act-On Marketing Automation Expands Integration Capabilities To Drive Open Data Strategy, New Use Cases for Customers

Only 20% of American consumers ‘mostly’ or ‘completely’ trust Artificial Intelligence (AI) according to the fifth wave of the dunnhumby Consumer Trends Tracker (CTT) released

Consumer spending is a vital indicator of the health and growth of any economy. However, in recent years, consumer spending has been significantly impacted by various factors, such as inflation, unemployment, and geo-political concerns.

Capitol AI, a cutting-edge artificial intelligence company, announced the public release of its AI-powered storytelling and information discovery platform.