Fivetran Helps Dropbox Discover Business Insights

Fivetran today announced that its data movement platform has been selected by Dropbox, Inc. (NASDAQ: DBX) to enable its marketing and customer experience teams to make faster, data-driven decisions. Fivetran is providing its platform to enable Dropbox to reduce data ingestion and reporting time from several weeks to 30 minutes, improving efficiency and helping the company uncover insights more quickly.


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How To Create Legitimate Marketing Hype

In just one week, Instagram’s Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We’ve seen similar phenomena with TikTok, which has not only surpassed Snapchat in popularity but is also projected to generate a staggering $13.2 billion in ad revenue by 2023. However, the excitement of new technologies often comes with immense industry pressure.


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How Businesses Can Protect Themselves from Account Takeover

Account takeovers are tearing through the business world like a raging tornado that leaves devastation in its wake. In recent weeks, the travel/hospitality industry has been hit with one attack after another – including the hijacking of MGM Resorts’s operations, which will have far-reaching consequences on the company’s reputation and financial health.


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Elastic Path Partners with Twilio to Streamline Personalized Commerce Experiences

Elastic Path, the leader of the composable commerce movement is announcing a partnership with Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, to break down the barriers that have traditionally made it challenging to launch data-driven commerce personalization. The no-code integration with Twilio Segment, a fully composable Customer Data Platform (CDP), makes it possible for all brands—not just those with massive budgets and dedicated data teams—to activate their data to create commerce experiences that maximize revenue.


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