According to eMarketer, TikTok will surpass YouTube when it comes to ad revenue – but not until 2024.
The forecast comes alongside recent data that shows US TikTok users will spend more time on the app than YouTube users will spend on YouTube this year.
— HubSpot (@HubSpot) May 21, 2022
So, what does it all mean for marketers?
No need to panic yet if you’re spending your ad dollars on other social platforms – but it might pay to keep a keen eye on TikTok as it continues to grow.
— HubSpot (@HubSpot) May 21, 2022
When will TikTok dethrone YouTube for ad revenue?
— HubSpot (@HubSpot) May 21, 2022
You’re in her DMs, we’re in her inbox, flagged as important.
— Mailchimp (@Mailchimp) May 21, 2022
Data doesn’t and can’t say anything definitively if the idea is truly innovative, says @Robert_Rose via @acrolinx. https://t.co/xUfvA9SwAU
— Content Marketing Institute (@CMIContent) May 21, 2022
🎉 Now Available: Customer Experience Automation for @eventbrite! Automatically send event registrants post-show discount emails, fire @SlackHQ alerts to your sales team the moment someone registers for your event & more!
👉 https://t.co/u9fElvA5ib#automation #CXA #events pic.twitter.com/Oa6DClQcsf— ActiveCampaign (@ActiveCampaign) May 21, 2022
Join us for Ask the #CMWorld Community Livestream on Monday, May 23 at 12pm ET. We’ll be chatting about working cross-functionally to get the right content marketing outcomes for your business.
🎥: https://t.co/E5lkkF66LN https://t.co/rkgjre7wVS pic.twitter.com/lYLd5gyTOf
— Content Marketing Institute (@CMIContent) May 20, 2022
Looking for the latest trends in #contentmarketing, all in one comprehensive report? 🧐 Download the Content Marketing Compass 2022, from our friends at Statista Content & Design (@StatistaCharts): https://t.co/Z785afQNKS pic.twitter.com/c1rczeih6f
— Content Marketing Institute (@CMIContent) May 20, 2022
Building a personal brand from scratch? Or maybe want to tweak the one you have? Then you won’t want to miss Tuesday’s #CMWorld Twitter chat! pic.twitter.com/CZWMpkLOch
— Content Marketing Institute (@CMIContent) May 20, 2022
Join us for Ask the #CMWorld Community Livestream on Monday, May 23 at 12pm ET. We’ll be chatting about working cross-functionally to get the right content marketing outcomes for your business.
🎥: https://t.co/xgKngrJe4R https://t.co/rkgjre7wVS
— Content Marketing Institute (@CMIContent) May 20, 2022
Join us for next week’s #CMWorld webinar with @aprimo’s Mark Weissman!
⚡ Content Plans to Power Up Your DAM 🔌
Sign up: https://t.co/RSZJ8PohJK pic.twitter.com/dLQgca0GEc
— Content Marketing Institute (@CMIContent) May 20, 2022
#Content marketers often set unrealistic expectations about the value of data, setting up their programs for failure, says @Robert_Rose via @acrolinx. https://t.co/xUfvA9SwAU
— Content Marketing Institute (@CMIContent) May 20, 2022
.@TheXebec transforms the way we work with portable productivity tools. Get inspired with latest episode of the Klaviyo Growth Podcast: https://t.co/8ReE2QxGIQ#MarketingTips #Klaviyo #Podcast pic.twitter.com/AyJMb5bVEO
— Klaviyo (@klaviyo) May 20, 2022
We all get stressed sometimes, but how we all manage stress might look different.
What’s your #1 tactic for de-stressing?
— HubSpot (@HubSpot) May 20, 2022
Folks @TheHustle did some digging and found the top ways entrepreneurs de-stress. Here are the highlights:
73% de-stress by exercising
56% de-stress by talking to friends and family
48% de-stress by engaging in hobbies
35% de-stress by meditatinghttps://t.co/y26rmXeJYR— HubSpot (@HubSpot) May 20, 2022
Whether your team is across the world or just across the office for your next big launch — @SlackHQ can help you feel more connected.
Share these 4️⃣ tips company-wide to promote better teamwork: https://t.co/utEiEKRPkZ
— Marketing Cloud (@marketingcloud) May 20, 2022
comment how many unreads you have right now. we definitely won’t judge 👀 pic.twitter.com/xBPr9T9q0N
— Mailchimp (@Mailchimp) May 20, 2022
⏰ Only a few more hours before the final entry deadline for the Content Marketing Awards. Deadline is TONIGHT! Don’t miss your chance to be honored for your work: https://t.co/R6lhDLYilI pic.twitter.com/RMZ81gK2tf
— Content Marketing Institute (@CMIContent) May 20, 2022
Our Daily tips were all about the Welcome series for the last couple of weeks. Here’s the whole playlist in case you missed it: https://t.co/Jsz3LDgkFV
Check out these tips from @WhatsGregDoing & put them into practice. Who wouldn’t like some extra sales, huh?🤑 #ecommerce
— Omnisend (@omnisend) May 20, 2022
CMI News | TikTok’s New Mission Connects Brands & Creators 🙌 https://t.co/KNbfg0WcFi
— Content Marketing Institute (@CMIContent) May 20, 2022
Agencies and SMBs who lean into thought leadership can gain much more than notoriety. Learn why #thoughtleadership matters and the benefits for #agencies and #SMBs in our new blog post below! 💬 https://t.co/tAs9c7gcU2
— SharpSpring (@sharpspring) May 20, 2022
Are You Overselling the Power of Data? [Rose-Colored Glasses] – https://t.co/xUfvA9SwAU pic.twitter.com/98owy9lv20
— Content Marketing Institute (@CMIContent) May 20, 2022
If you don’t distribute your #content smartly, you’ll never achieve your brand’s content marketing goals.
But how do you know what the best channels are? Start here 👇 https://t.co/GJn9KJC3bk
— Content Marketing Institute (@CMIContent) May 20, 2022
Before you ask for input on your #ContentMarketing initiatives, make a plan to update everyone who responds, so they’ll know their input matters, says @AnnGynn. https://t.co/ybRAxoWmsY pic.twitter.com/6repcWYkvI
— Content Marketing Institute (@CMIContent) May 19, 2022
You have one more day to submit! @CMIContent awards are due tomorrow, May 20th 🙌https://t.co/ea44HQYUx7 https://t.co/ecZOmfeK3M
— Orbit Media Studios (@orbiteers) May 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. Use this guide from @IAmAaronAgius to ensure your choices align with your marketing goals and audience needs. https://t.co/GJn9KJCB0S
— Content Marketing Institute (@CMIContent) May 19, 2022
Jamie’s Farm has tweaked their recipe for years, sourcing ingredients to create the best granola you’ll will ever know. A bonus—they’re committed to building lasting relationships with customers by using Klaviyo. Enter to win some of their granola: https://t.co/Ccb0Uy2grM
— Klaviyo (@klaviyo) May 19, 2022
.@JaimesFarmNewYork has tweaked their recipe for years, sourcing ingredients to create the best granola you’ll will ever know. A bonus—they’re committed to building lasting relationships with customers by using Klaviyo. Enter to win some of their granola: https://t.co/Ccb0UyjjtM
— Klaviyo (@klaviyo) May 19, 2022
A big thank you to our Demand Generation Summit sponsors!
⭐ Platinum Sponsor | @vidyard
⭐ Gold Sponsors | @AdobeWorkfront @ON24 @Optimizely @ParmonicAI @rockcontent
ICYMI: https://t.co/NhixHm2WkG pic.twitter.com/YJPtSDvgwM
— Content Marketing Institute (@CMIContent) May 19, 2022
Story time….@ARCDocSolutions tried Salesforce and Pardot before finally choosing HubSpot as its CRM platform.
How did the decision pan out?
Well, ARC saw a 133% increase in new business growth YoY.
That’s a #HubSpotSuccessStory. Watch now: pic.twitter.com/zVBOlVYTmZ
— HubSpot (@HubSpot) May 19, 2022
The value of personalization is growing at an exponential rate. Companies that use personalized content see up to 40% more revenue. 📈
– Mary Rebecca Harakas from @Optimizely at the Demand Gen Summit #CMWorld
— Content Marketing Institute (@CMIContent) May 19, 2022
Founder and CEO Snigdha Sur aims to challenge what readers think they know about the South Asian diaspora and to dispel stereotypes. “A lot of what we do is try to unearth the stories that many textbooks and many schools aren’t telling.” pic.twitter.com/TbAjyPp8BP
— Mailchimp (@Mailchimp) May 19, 2022
Our session with @Optimizely’s Mary Rebecca Harakas starts in just 15 minutes. See you soon! #CMWorld #webinar
Register here if you haven’t done so yet 👇https://t.co/NhixHm2WkG pic.twitter.com/nkhRhd1NBU
— Content Marketing Institute (@CMIContent) May 19, 2022
For AAPI Heritage Month, we’re featuring businesses driving change through entrepreneurship. Third in our series is @bethejuggernaut, a publication dedicated to telling the untold stories of South Asia and South Asians with smart journalism. pic.twitter.com/TbISJfqDxe
— Mailchimp (@Mailchimp) May 19, 2022
Ready to harmonize your customer experience?
Learn how customer data platforms can help your brand deliver great customer experiences and compete in the digital-first world. 🏆
Dive in: https://t.co/7cPKTFHt2d pic.twitter.com/lROgP9xhfb
— Marketing Cloud (@marketingcloud) May 19, 2022
The Demand Generation Summit continues with @AgileSherpas‘ @AndreaFryrear, @AdobeWorkfront’s Melissa Pickering, and @ibm_ix’s David Romney.
Sign in now for their session! https://t.co/NhixHm2WkG#CMWorld pic.twitter.com/VgxZUCerCz
— Content Marketing Institute (@CMIContent) May 19, 2022
💡 @ON24’s @4markb at the Demand Generation Summit:
“In this new digital world, we have an opportunity to rethink, reimagine, and reinvent what #demandgen is. Because we can start getting to really know our prospects.”#CMWorld
— Content Marketing Institute (@CMIContent) May 19, 2022
Buyers want to hear from real people at companies. More importantly, they want to know specifically why they should care about your product or service. Show your value with tailored #emailnurture campaigns that speak to your target audience. 📧 #digitalmarketing #Saas pic.twitter.com/upJpNVMind
— SharpSpring (@sharpspring) May 19, 2022
#DYK: Nearly 70% of buyers do their own self-education before ever talking to sales.
– @4markb of @ON24 at the Demand Gen Summit #CMWorld
[Source: @forrester]
— Content Marketing Institute (@CMIContent) May 19, 2022
Day 2️ of the Demand Generation Summit begins in 15 minutes with @ON24’s @4markb!
Log in now! https://t.co/NhixHml5yO#CMWorld #webinar pic.twitter.com/R8vS8sXXWO
— Content Marketing Institute (@CMIContent) May 19, 2022
Last week, we hosted our first BUILD Workshop for #developers to discuss the future of building on top of #Klaviyo including:
– Klaviyo’s V3 #APIs, new #SDKs
– The @GatsbyJS Integration
– @ElectriqMrkting’s tech stack for lifestyle marketingNewsletter: https://t.co/agnVaVXPGP pic.twitter.com/UFfSbZQdtF
— Klaviyo (@klaviyo) May 19, 2022
as you start your day, ask yourself: will I 𝘣𝘦 the perpetually pissed off ladybug or will I enjoy her company? https://t.co/sIgLhl6i2d
— Mailchimp (@Mailchimp) May 19, 2022
What’s Andrew looking at? Someone told him that @klaviyo‘s blog about our journey so far is live.
You should probably read it 👀https://t.co/azFDRobkaP pic.twitter.com/UwOs84Adnu
— Graza (@getgraza) May 19, 2022
Today is Global Accessibility Awareness Day. Here are five ideas to make your content more inclusive and accessible to everyone in your audience. #GAAD #CMWorld https://t.co/QX3Obhm5qe
— Content Marketing Institute (@CMIContent) May 19, 2022
How To Choose the Best Distribution Channels for Your Content – https://t.co/GJn9KJC3bk pic.twitter.com/3luYer1yjY
— Content Marketing Institute (@CMIContent) May 19, 2022
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person! https://t.co/ybRAxoWmsY
— Content Marketing Institute (@CMIContent) May 19, 2022
🎉 Companies automating their customer experience expect a 94% improvement in conversion rate in 2022!
In the first ever Customer Experience Automation (CXA) Impact Survey, find out how businesses are planning to take their businesses to the next level: https://t.co/g1ybMqxETw pic.twitter.com/eH09Uo6r6l
— ActiveCampaign (@ActiveCampaign) May 19, 2022
Run: if you’re nailing the basics, take your SMS program even further. Start implementing advanced SMS strategies focused on building trust, engaging customers, and establishing brand loyalty through back-in-stock texts, two-way conversations, and price drop alerts.
— Klaviyo (@klaviyo) May 19, 2022