What is #Omnichannel Marketing?
— Omnisend (@omnisend) January 16, 2022
Here’s a full explanation, plus 4 best practices for implementing it for #ecommerce 💪 https://t.co/zMekmb8CUF pic.twitter.com/8FHtsuvCy1
Marketers know that collecting customer data is critical, but did you know that it’s possible to collect *too much* data?
Find out how to reach that sweet spot of just how much data you should collect and how to do so ethically.https://t.co/q0h2UqcipQ
— Marketing Cloud (@marketingcloud) January 16, 2022
Put us on your calendar!
🗣 Conversation, personalization and humanization: How our marketing must change in 2022
📢 Special guest @ON24’s @4markb
🗓 Wednesday, January 19
✏️ Sign up: https://t.co/1zm3Trup2y pic.twitter.com/M9JzDg58lE— Content Marketing Institute (@CMIContent) January 16, 2022
Want an 80% increase in contacts & 39% average open/click rate?!
Learn how Future London Academy did just that & MORE! 👉 https://t.co/jmMukOK4x5 #CXA #CustomerExperienceAutomation #EmailMarketing #CRMsoftware #BusinessSuccess pic.twitter.com/3tyvxQX0UB
— ActiveCampaign (@ActiveCampaign) January 16, 2022
You may know @SlackHQ as a work tool, but do you make the most of it to share knowledge and build relationships with fellow marketers? 💬
Check out @JustGuilda’s tips on utilizing Slack to connect with your marketing communities. Learn more: https://t.co/isHhahuh56 pic.twitter.com/XOM6y51J2M
— Marketing Cloud (@marketingcloud) January 15, 2022
Building the plane while flying it is an (overused) metaphor for dealing with #contentmarketing change. But it doesn’t address the real struggle, says @Robert_Rose. https://t.co/4Q4FAzz9pL
— Content Marketing Institute (@CMIContent) January 15, 2022
You ROCK Johnny! 🙌
We are feelin’ the #CustomerLove on this #FeedbackFriday! 💙 Thank you to our customers for making us smile every week! 🙂#ACFeedback #TeamAC #customersuccess #customerexperience #FridayFeeling pic.twitter.com/1TbIUhCRnL
— ActiveCampaign (@ActiveCampaign) January 15, 2022
📢 Next Week! We’re chatting with @Robert_Rose about content marketing in a cookieless world. Who will be joining us? #CMWorld
The conversation starts Tuesday at 12pm ET. pic.twitter.com/Fg0yk2hP6c
— Content Marketing Institute (@CMIContent) January 14, 2022
📣 Attention marketers!
TrailblazerDX is back April 27-28!Join us for the Trailblazer event of the year for developers, admins, architects, entrepreneurs, and students in the @Salesforce ecosystem.
Save the date: https://t.co/dHfQrQ25Ab #TDX22 pic.twitter.com/WEB8TSnhj4
— Marketing Cloud (@marketingcloud) January 14, 2022
Which email flow will you set up next? Here are the top 10 automations from 2021 to help inspire your 2022. ✨ More details on our blog: https://t.co/s0WVHBUscK pic.twitter.com/0e5DL38yOa
— Klaviyo (@klaviyo) January 14, 2022
Join CMI and the VP of Content Marketing at @ON24, @4markb, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target audiences.
RSVP: https://t.co/1zm3Trup2y pic.twitter.com/tl3v6EU8Y8
— Content Marketing Institute (@CMIContent) January 14, 2022
Make plans to attend our next #CMWorld Book Club to discuss “Building a StoryBrand” by Donald Miller.
Get the details: https://t.co/70LQujtL8k pic.twitter.com/rV3qL04gmB
— Content Marketing Institute (@CMIContent) January 14, 2022
Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. https://t.co/4Q4FAzz9pL
— Content Marketing Institute (@CMIContent) January 14, 2022
The top 10 automations from 2021 are here to inspire your 2022. ✨ Email flows make it easy to personalize your customer experience—start with one of the flows on this list and build from there: https://t.co/s0WVHBUscK pic.twitter.com/sWThJPa3lr
— Klaviyo (@klaviyo) January 14, 2022
📣 Calling all Klaviyo customers and partners! 📣 We’re switching things up this week and asking you for questions in our Friday FAQ Series. Reply in the comments below with any questions or themes you’d like to see the Klaviyo team answer. Let’s make this year the best one yet! pic.twitter.com/rJ17roNzbU
— Klaviyo (@klaviyo) January 14, 2022
📺 You can now watch #MarketingInMotion Episode 7 on-demand! 📺
Tune in anytime to learn all about what it takes to unite your Marketing and Sales teams and create the ultimate unified customer view: https://t.co/fFihmJantQ pic.twitter.com/kNnQKFG160
— Marketing Cloud (@marketingcloud) January 14, 2022
Our very own CMO @InboundMarketer outlines the crucial connection between social media & a great #CustomerExperience! Check out her amazing perspective via @cmswire https://t.co/TMLH5oZnr6#CXA #CustomerExperienceAutomation #SocialMediaStrategy #DigitalMarketing #SocialMediaTips
— ActiveCampaign (@ActiveCampaign) January 14, 2022
Discover 5️⃣ ways to make the most of search engine optimization (SEO) for your small business. 🔍 https://t.co/RVcZnD5PNc
— Pardot (@Pardot) January 14, 2022
What are the TOP reasons for #CartAbandonment & what are the most effective ways to solve it? https://t.co/TdS90TNAR8#ecommerce pic.twitter.com/LsnfnoVXpm
— Omnisend (@omnisend) January 14, 2022
Businesses have more channels than ever before to communicate with customers, but email marketing remains one of the most powerful tools. 🛠️
Learn these best practices to master the art of email marketing and campaign journeys: https://t.co/os90bhTxCl pic.twitter.com/Kr9i5cTMqU
— Marketing Cloud (@marketingcloud) January 14, 2022
Need some tips to make the most of your advertising on social media? In this video, we walk you through how to figure out where your message will be best received and offer a free advertising planning kit to make the process even easier. Check it out here: https://t.co/wVYJfZ2vzN pic.twitter.com/nGWmEeYoca
— HubSpot Academy (@HubSpotAcademy) January 14, 2022
It’s not enough for your newsletter to be aesthetically pleasing. It’s ultimately got to make the sale happen. 💳 Follow these rules to make your email design really work for you: https://t.co/us4H5ULt3a#ecommerce #emailmarketing pic.twitter.com/78xQtROowP
— Omnisend (@omnisend) January 14, 2022
The top 10 automations from 2021 are all live on our blog—give them a try and see what #Klaviyo can do for your business in 2022: https://t.co/3C41O6XqvO
— Klaviyo (@klaviyo) January 14, 2022
10/10 Birthday or anniversary flows: acknowledging your customer’s birthday helps build that personal connection. (Pro-tip: you can also celebrate other important dates that make sense for your brand.)
— Klaviyo (@klaviyo) January 14, 2022
8/10 Replenishment automation: if you sell products that customers repurchase within certain timeframes (e.g., vitamins, soaps, etc.), a reminder to stock up is helpful to both you and your customers
— Klaviyo (@klaviyo) January 14, 2022
9/10 Back-in-stock automation: drive revenue by letting customers know when their favorite item is available
— Klaviyo (@klaviyo) January 14, 2022
7/10 Cross-sell and up-sell automations: do you have the perfect scarf to pair with the hat your customer just bought? Use a follow-up email to recommend the pairing.
— Klaviyo (@klaviyo) January 14, 2022
6/10 Product review automation: reviews are more important than ever in online shopping. Help identify brand ambassadors by asking your customers to share their experience with your product.
— Klaviyo (@klaviyo) January 14, 2022
3/10 Abandoned cart: did a potential customer leave something in their cart? Make it easy for them to come back with a well-timed reminder to hit that check-out button.
— Klaviyo (@klaviyo) January 14, 2022
4/10 Thank you email: a small thank you can go a long way. Foster brand loyalty by showing a little gratitude for your customers.
— Klaviyo (@klaviyo) January 14, 2022
5/10 Instructional email: keep your customers happy (and get ahead of customer service inquiries) with an automatic how-to flow
— Klaviyo (@klaviyo) January 14, 2022
1/10 Welcome series: a perfect way to welcome new customers to your brand. Show them what makes your brand unique and build customer relationship right from the start.
— Klaviyo (@klaviyo) January 14, 2022
2/10 Browse abandonment: simulate the fun of window shopping with this automated email, featuring items your customer’s already shown interest in
— Klaviyo (@klaviyo) January 14, 2022
Our top 10 #Klaviyo automations from 2021 (and how you can use them to build real relationships with your customers). A thread 🧵
— Klaviyo (@klaviyo) January 14, 2022
CMI News | LinkedIn’s Big Moves in Social Audio, Business Journalism https://t.co/lP01VsFX77
— Content Marketing Institute (@CMIContent) January 14, 2022
Your #marketingagency should plan #content in quarterly sprints. You’ll have more insight into adapting topics based on changes in the industry. Check out 7 tips for creating a strategic #editorialcalendar on the @CMIContent blog! 📆 https://t.co/K7aibdy6ER
— SharpSpring (@sharpspring) January 14, 2022
#EmailMarketing successES of the day:
Here’s how 8 companies increased sales after moving from #Mailchimp to @Omnisend.https://t.co/X4q1QRhDFa#Ecommerce #SMS #EmailGeeks
— Gregory Zakowicz (@WhatsGregDoing) January 14, 2022
Relevant messages create more engagement, higher orders, and more loyal customers. 💡 Here’s how you can precisely target your messages to the right person at the right time: https://t.co/eAD6VQyv9z#ecommerce #emailmarketing pic.twitter.com/p0AuNea5eK
— Omnisend (@omnisend) January 14, 2022
Leverage content curation tools to find awesome content to share: #BloggingTips #MarketingTips https://t.co/GgGqx74e5D pic.twitter.com/3splDe6VRk
— Lilach Bullock (@lilachbullock) January 14, 2022
You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] – https://t.co/4Q4FAzz9pL pic.twitter.com/7qc713JFd4
— Content Marketing Institute (@CMIContent) January 14, 2022