How do you measure the quality of a lead? ⚖️
— Marketing Cloud (@marketingcloud) July 6, 2022
Read on to learn how to build a solid measurement framework for your leads. #SFonSFhttps://t.co/6TZblBWac7
Your website hosting decisions can make a big impact on speed, performance, manageability – and the experience you deliver to content consumers. Before you choose a hosting solution, watch our chat with Harry Jackson of @InMotionHosting ➡️ https://t.co/l67NK6LPtS pic.twitter.com/29EqD15E68
— Content Marketing Institute (@CMIContent) July 6, 2022
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. https://t.co/NA9ksny6qB
— Content Marketing Institute (@CMIContent) July 6, 2022
Follow This Purpose-Driven Path to Greater SEO Success – https://t.co/ON6CXXvENH pic.twitter.com/DXQeu2PkX5
— Content Marketing Institute (@CMIContent) July 6, 2022
Contributed #content is always in demand, but it must resonate with the editors, aka the gatekeepers of influential publications, says @JohnHall. #GuestBlogging https://t.co/iS54PI84cN
— Content Marketing Institute (@CMIContent) July 6, 2022
Need more out of your data?
It’s time to explore our Customer Data Platform. 🚀
Swipe through to see the four key ways to use CDPs to their full potential. 👇
— Marketing Cloud (@marketingcloud) July 5, 2022
Their Email Inbox: +1
Your Guilt: -1Don’t be shy, click send on that @GivingTuesday email campaign. It inspires your donors more than you think: https://t.co/j3ZyOz45Js pic.twitter.com/4r7ObpeM9K
— Mailchimp (@Mailchimp) July 5, 2022
Use your content marketing skills to understand and deliver what your audience wants to craft a distributed #ContentStrategy. This time, your audience is the editors at third-party outlets. Here are some tips to help. https://t.co/iS54PI84cN
— Content Marketing Institute (@CMIContent) July 5, 2022
Don’t make users stumble through website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. Download @Lucidworks‘ guide and you’ll be on the way to giving users the superior site search they expect! https://t.co/ebbdWKLUwn pic.twitter.com/SGjMTEOBkQ
— Content Marketing Institute (@CMIContent) July 5, 2022
#CMWorld, be safe and take care of each other. Thanks for tweeting today!
— Content Marketing Institute (@CMIContent) July 5, 2022
Discover how you can simplify your workflow and maximize your data. 🚀
On this #TrailheadTuesday, we’ll venture into how you can make Automation work for you. 🤝
Give your marketing efforts a boost.
Try it out: https://t.co/BdlHStaf0u pic.twitter.com/aOqowmcLnV
— Marketing Cloud (@marketingcloud) July 5, 2022
Join us next week for a FREE webinar with @parmonicAI’s Benjamin Tosado! #CMWorld
🎥 Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.
✅ Register: https://t.co/1mwcCqHjrm pic.twitter.com/oQVwtTiFnh— Content Marketing Institute (@CMIContent) July 5, 2022
Learn more about Ashley and @Onalytica. #CMWorld https://t.co/D1kTt3BLNd
— Content Marketing Institute (@CMIContent) July 5, 2022
Want to do a deeper dive into B2B #influencermarketing? 🤔 Attend @AZeckman‘s session at this year’s Content Marketing World! Use promo code TW100 to save $100 on registration. #CMWorld https://t.co/Pvm9AwLpkL pic.twitter.com/wat7Eg8ayQ
— Content Marketing Institute (@CMIContent) July 5, 2022
Ask away! #CMWorld https://t.co/EH8DcQPwR0
— Ashley Zeckman (@azeckman) July 5, 2022
Have a question for @AZeckman? Ask now! #CMWorld
— Content Marketing Institute (@CMIContent) July 5, 2022
A7: The most successful teams are the ones that build the foundation right from the start. My favs include:
@StacyMiros & team @Microsoft@ursularingham & team @SAP@jessecoulter @DellTech
Judy & Garnor of @LinkedInMktg@guzmand @Mercer@AmishaGandhi & team @Tipalti#CMWorld— Ashley Zeckman (@azeckman) July 5, 2022
A7: What’s key about each of these teams is that they are focused on the long game. That means, executing an always-on influencer marketing strategy that INCLUDES (but is not solely based on) campaigns.
— Ashley Zeckman (@azeckman) July 5, 2022
Q7: What are some examples of influencer marketing campaigns that have been successful? #CMWorld pic.twitter.com/Pde6gyxgaE
— Content Marketing Institute (@CMIContent) July 5, 2022
💪 Tackling topics of mens health can be tough. But with the help of ActiveCampaign, @OptiMaleUK has nurtured safe and secure conversations about this topics with their patients. Read more to see how they are filling the silence on male health issues! 👉 https://t.co/E3ndzUuzJ3 pic.twitter.com/9m1YyV2SDA
— ActiveCampaign (@ActiveCampaign) July 5, 2022
Q1: Follow them, consume their content, engage with them and THEN decide if they fit your brand.#CMWorld
— Brian W. Piper – speaking @ NFTNYC brianwpiper.eth (@brianwpiper) July 5, 2022
💪 Tackling topics of mens health can be tough. But with the help of ActiveCampaign, @OptiMaleUK has nurtured safe and secure conversations about this topics with their patients. Read more to see how they are filling the silence on male health issues! 👉 https://t.co/E3ndzUuzJ3 pic.twitter.com/iET0lKJFfD
— ActiveCampaign (@ActiveCampaign) July 5, 2022
A1: 3 essential elements for vetting:
✅ Audience: Do they engage the audience you’re trying to reach?
✅ Authority: How authoritative are they on the selected topic?
✅ Engagement: Do audiences trust and engage with them regularly?https://t.co/cfrYC4mNal#CMWorld— Ashley Zeckman (@azeckman) July 5, 2022
Q1: How can marketers identify the right influencers and ensure they’re aligned with the brand’s POV? #CMWorld pic.twitter.com/GYPBzSHLS7
— Content Marketing Institute (@CMIContent) July 5, 2022
#DYK: According to @GoogleTrends, searches for the term “influencer marketing” grows by 5000% each month. #CMWorld pic.twitter.com/bFO1CyXJEP
— Content Marketing Institute (@CMIContent) July 5, 2022
Format: 7 questions plus Q&A. Don’t forget the #CMWorld hashtag!
— Content Marketing Institute (@CMIContent) July 5, 2022
It’s time for our #CMWorld icebreaker. If you could only keep two apps on your phone, what would they be? pic.twitter.com/NFBZiaz4UF
— Content Marketing Institute (@CMIContent) July 5, 2022
This week’s Twitter chat is a preview of Ashley’s upcoming #CMWorld session, Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs.
— Content Marketing Institute (@CMIContent) July 5, 2022
Thanks to @azeckman for joining us today. Ashley is the VP Strategy and Customer Success for @Onalytica. She drives strategy for influencer and content programs for mid-size and enterprise B2B clients. #CMWorld
— Content Marketing Institute (@CMIContent) July 5, 2022
The #CMWorld Twitter chat starts NOW! Let’s talk influencer marketing with @AZeckman. Are you ready?! pic.twitter.com/mads3no0sd
— Content Marketing Institute (@CMIContent) July 5, 2022
For July, we’re going back to the basics. Get a best practices refresher on starting and maintaining a healthy and successful Klaviyo account. Join us to get the most out of your email and SMS marketing: https://t.co/DEeExS7ZNv#Klaviyo #EmailMarketing #Email #Marketing
— Klaviyo (@klaviyo) July 5, 2022
7 Elements To Cultivate a Prosperous Content Culture – https://t.co/oLeDLjl7Wo pic.twitter.com/G0i1GwA8EG
— Content Marketing Institute (@CMIContent) July 5, 2022
Do you really know your customers in-depth?
73% of customers expect you to understand their unique needs and provide personalized experiences. 🔑
Unlock what your customers really want with our State of Connected Customer Report: https://t.co/qGd6YTh5lC pic.twitter.com/nXTSdnOuj1
— Marketing Cloud (@marketingcloud) July 5, 2022
It’s #CMWorld chat day! @AZeckman joins us to discuss influencer marketing. Tweet with us at 12pm ET! 🎉 pic.twitter.com/GULVSco7BT
— Content Marketing Institute (@CMIContent) July 5, 2022
Establishing #productivity habits with your agency’s team will save your #agency time, keep employees and clients happy, and grow your #business. ⌚️ Get 21 tips on keeping your marketing team productive on the @sengineland blog! https://t.co/hOk8SGrRtr
— SharpSpring (@sharpspring) July 5, 2022
Join in today at 5pm BST | 12pm ET to learn more about #InfluencerMarketing from our very own @azeckman! 🙌 https://t.co/nlZywDakc8
— onalytica (@Onalytica) July 5, 2022
Style guides aren’t the most exciting #content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration. https://t.co/yViQdmGC6g pic.twitter.com/MYjLkDX6yL
— Content Marketing Institute (@CMIContent) July 5, 2022
How To Choose the Right Publication To Pitch (and Earn Editors’ Love) – https://t.co/iS54PI84cN pic.twitter.com/y0UFWagrSj
— Content Marketing Institute (@CMIContent) July 5, 2022
Join us tomorrow as we welcome @AZeckman as our host of the #CMWorld Twitter chat! 🎉 pic.twitter.com/1rg9vJ0TVG
— Content Marketing Institute (@CMIContent) July 4, 2022
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes. https://t.co/NjDH7sX19K pic.twitter.com/9Py0HU2DaR
— Content Marketing Institute (@CMIContent) July 4, 2022