@CMIContent

CMI News | Drop the Web3 Buzzwords, Keep the Experiences https://t.co/GtERvrLLcI

— Content Marketing Institute (@CMIContent) January 13, 2023

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses] – https://t.co/tBbNvbd8YI pic.twitter.com/tGA1kEoU3V

— Content Marketing Institute (@CMIContent) January 13, 2023

A multi-touch attribution model better reflects the value of interactions over time, which are the hallmark of a #ContentMarketing approach, says @AnnGynn.https://t.co/WVLPmMDp1X

— Content Marketing Institute (@CMIContent) January 13, 2023

Traditional #ROI may be difficult to prove– but it’s still worth it to explain #ContentMarketing value in business terms, says @AnnGynn.https://t.co/WVLPmMDp1X

— Content Marketing Institute (@CMIContent) January 12, 2023

Do you have enough #Content resources for 2023? For 46% of B2B marketers, one group handles all content (ads, thought leadership, sales content, etc.), says @LisaBeets. https://t.co/Eht0GPhTvy

— Content Marketing Institute (@CMIContent) January 12, 2023

.@Marriott’s regeneration #ContentStrategy was built around three storytelling pillars – self, relationships, community, and world, says @anniegranat via @GregLevinsky.https://t.co/dO9bFCoKib

— Content Marketing Institute (@CMIContent) January 12, 2023

When its travel audience changed, @Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. https://t.co/dO9bFCoKib

— Content Marketing Institute (@CMIContent) January 11, 2023

What is a #content pivot? How do you know you need one? Read on.https://t.co/XJHJgyPaHz

— Content Marketing Institute (@CMIContent) January 11, 2023

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal – https://t.co/dO9bFCoKib pic.twitter.com/jbdEvUzVLC

— Content Marketing Institute (@CMIContent) January 11, 2023

In everyday explanations of #ContentMarketing, the official definition isn’t your best choice, says @AnnGynn.https://t.co/fTYygD5Qyn

— Content Marketing Institute (@CMIContent) January 11, 2023

When someone asks you to define #ContentMarketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.https://t.co/fTYygD5Qyn

— Content Marketing Institute (@CMIContent) January 10, 2023

#CMWorld, be safe and take care of each other. Thanks for tweeting today!

— Content Marketing Institute (@CMIContent) January 10, 2023

Become a contributor to CMI and share your knowledge with the content marketing community. Publish two articles on the site in 2023 and get free registration to #CMWorld or free enrollment in Content Marketing University as a thank you. Learn more ➡ https://t.co/OUT79nPWzs pic.twitter.com/7U5aZPGdaX

— Content Marketing Institute (@CMIContent) January 10, 2023

#CMWorld, are you signed up for Wednesday’s webinar with @InvertaGroup? Learn the differences between traditional B2B marketing and B2B account-based marketing and how technology can deliver the right content to the right buyers at the right time.

✍: https://t.co/gX3dB4J88M pic.twitter.com/gjMhhzUR9U

— Content Marketing Institute (@CMIContent) January 10, 2023

Have a question for the community? Ask now! #CMWorld

— Content Marketing Institute (@CMIContent) January 10, 2023

🚨 BONUS: Do you use any AI tools or technologies not mentioned in this chat? If so, please share them with us! #CMWorld pic.twitter.com/b3UycAzt2B

— Content Marketing Institute (@CMIContent) January 10, 2023

Q7: What are the potential downsides and risks of relying heavily on AI for content marketing? #CMWorld pic.twitter.com/YG6iIFEmdx

— Content Marketing Institute (@CMIContent) January 10, 2023

Q5: What skills should content marketers develop/strengthen to prepare for the future of AI content creation? #CMWorld pic.twitter.com/jYboKkdeaT

— Content Marketing Institute (@CMIContent) January 10, 2023

Q6: Other than content creation, what other areas/opportunities do you see for using AI in content marketing? #CMWorld pic.twitter.com/zDnZwE8HX4

— Content Marketing Institute (@CMIContent) January 10, 2023

Q4: Which parts of your content creation process would benefit most from the use of generative AI tools? Where do you feel their capabilities still fall short? #CMWorld pic.twitter.com/C6FNqTsh0u

— Content Marketing Institute (@CMIContent) January 10, 2023

Q3: Can you tell the difference between human-written and AI-created content? What gives it away? #CMWorld pic.twitter.com/ZTtckxrEGu

— Content Marketing Institute (@CMIContent) January 10, 2023

Q2: Should creative content marketers be worried about their jobs, or is it too soon to predict the impact these tools will have on the job market? #CMWorld pic.twitter.com/yLTzNWnTUA

— Content Marketing Institute (@CMIContent) January 10, 2023

Q1: Are there any types of content you would currently trust AI to create for your brand? What efforts do you feel it’s not quite ready to handle yet? #CMWorld pic.twitter.com/XzLdj6negb

— Content Marketing Institute (@CMIContent) January 10, 2023

#DYK: 63% of digital marketing leaders still struggle with personalisation, yet only 17% use AI and machine learning across the function. #CMWorld

Source: @Gartner_inc pic.twitter.com/itWOrsKQZM

— Content Marketing Institute (@CMIContent) January 10, 2023

Today’s chief content officer guides the #content that makes up every customer experience, says @Robert_Rose. https://t.co/0Jq827M7o3 pic.twitter.com/cML9xG681L

— Content Marketing Institute (@CMIContent) January 10, 2023

It’s #CMWorld Chat day! 🎉 pic.twitter.com/UBwOoGhZjs

— Content Marketing Institute (@CMIContent) January 10, 2023

How to Explain Content Marketing to Anyone [Fresh Examples] – https://t.co/cTha6HOO3e pic.twitter.com/zxmskyaFDr

— Content Marketing Institute (@CMIContent) January 10, 2023

#Content mapping lets you visually organize information around a single concept, says @carlijnpostma.https://t.co/q9FWPRxogQ

— Content Marketing Institute (@CMIContent) January 10, 2023

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.https://t.co/q9FWPRxogQ

— Content Marketing Institute (@CMIContent) January 9, 2023

We love community discussions. Hope you’ll join us for this week’s Twitter chat!

👉 AI in #ContentMarketing: Get Ready
📆 The conversation starts Tuesday at 12pm ET. pic.twitter.com/Zt3eXynIan

— Content Marketing Institute (@CMIContent) January 9, 2023

Content Marketing 2023 | Ask the #CMWorld Community https://t.co/bQRhPxrKLy

— Content Marketing Institute (@CMIContent) January 9, 2023

If you’ve been using the same editorial calendar format for years, here’s some advice on how to make improvements that will help in creation, process, reporting, and more.https://t.co/1g52cNNuck

— Content Marketing Institute (@CMIContent) January 9, 2023

5 Steps To Mind Map Your Content and Increase Its Reach – https://t.co/1yzQzCAFOC pic.twitter.com/AX9xoB7DbN

— Content Marketing Institute (@CMIContent) January 9, 2023

Planning ahead? 🤔 Don’t forget to mark your calendar for The Road to Relevance webinar. #CMWorld

🗣: @InvertaGroup’s Kathy Macchi and Shelly Kulesza
📆 Wednesday, January 11th at 2pm ET

Save your seat: https://t.co/GDoRd9Mo6m pic.twitter.com/mocT2VrQxJ

— Content Marketing Institute (@CMIContent) January 8, 2023

Are you building a cathedral or cutting the best-crafted stones (i.e. stories)? Too many strive for the latter, says @Robert_Rose.https://t.co/t86r30EATN

— Content Marketing Institute (@CMIContent) January 7, 2023

RSVP for next week’s webinar, The Road to Relevance. #CMWorld

🗣: @InvertaGroup’s Kathy Macchi and Shelly Kulesza
📆: Wednesday, January 11
🎟: https://t.co/GDoRd9Mo6m pic.twitter.com/dUpUxPBjX8

— Content Marketing Institute (@CMIContent) January 6, 2023

.@Robert_Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. https://t.co/t86r30EATN

— Content Marketing Institute (@CMIContent) January 6, 2023

What’s Your Word for 2023? [Rose-Colored Glasses] – https://t.co/t86r30EATN pic.twitter.com/azankYvi5S

— Content Marketing Institute (@CMIContent) January 6, 2023

Content marketers need a roadmap to build an audience-centric #ContentStrategy in a consistent, connected, and repeatable way, says @AliOrlandoWert.https://t.co/XOhu3cANPA

— Content Marketing Institute (@CMIContent) January 6, 2023

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. #CMWorldhttps://t.co/XOhu3cANPA

— Content Marketing Institute (@CMIContent) January 5, 2023

.@AndreaFryrear, @karenkmcfarlane, @cspenn, @crestodina, @sherrybonelli, and @bertvanloon shared their predictions for 2023. 🔮 Have a look at their insights and advice on the trends most likely to affect your work in the new year. https://t.co/X6ylWwIFlu pic.twitter.com/1aMWgGYJ6E

— Content Marketing Institute (@CMIContent) January 5, 2023

According to @Forrester research, 69% of #B2B buyers are unlikely to expand contracts with a business if the #content they receive isn’t valuable, says @PhyllisMusings via @GregLevinsky.https://t.co/FiBvQ7EsKR

— Content Marketing Institute (@CMIContent) January 5, 2023

5 Strategic Frameworks To Take the Guesswork Out of Content Planning – https://t.co/XOhu3cANPA pic.twitter.com/eKy1RdTUAK

— Content Marketing Institute (@CMIContent) January 5, 2023

Great #Content leaders know to give employees stress-relieving surprises like an afternoon off. Tell them a week ahead so they can pick the best day for them, says @AnnGynn.https://t.co/NypwdlcWms

— Content Marketing Institute (@CMIContent) January 5, 2023

Great #ContentMarketing leaders support team members’ professional development – even if it means they leave the team, says @AnnGynn.https://t.co/NypwdlcWms

— Content Marketing Institute (@CMIContent) January 4, 2023

5 Ways To Be a Better Content Team Leader in 2023 – https://t.co/NypwdlcWms pic.twitter.com/a7mSqzRY4P

— Content Marketing Institute (@CMIContent) January 4, 2023

Google won’t stop tweaking its algorithm this year. So don’t stop adjusting your #SEO strategy.https://t.co/TVJoZdWPkR

— Content Marketing Institute (@CMIContent) January 4, 2023

Expect #SEO to be more nuanced than ever in 2023, says @mikeonlinecoachhttps://t.co/TVJoZdWPkR

— Content Marketing Institute (@CMIContent) January 3, 2023