CMI News | Drop the Web3 Buzzwords, Keep the Experiences https://t.co/GtERvrLLcI
— Content Marketing Institute (@CMIContent) January 13, 2023
@CMIContent
Web3’s Marketing Value Is Func…
Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses] – https://t.co/tBbNvbd8YI pic.twitter.com/tGA1kEoU3V
— Content Marketing Institute (@CMIContent) January 13, 2023
A multi-touch attribution mode…
A multi-touch attribution model better reflects the value of interactions over time, which are the hallmark of a #ContentMarketing approach, says @AnnGynn.https://t.co/WVLPmMDp1X
— Content Marketing Institute (@CMIContent) January 13, 2023
Traditional #ROI may be diffic…
Traditional #ROI may be difficult to prove– but it’s still worth it to explain #ContentMarketing value in business terms, says @AnnGynn.https://t.co/WVLPmMDp1X
— Content Marketing Institute (@CMIContent) January 12, 2023
Do you have enough #Content re…
Do you have enough #Content resources for 2023? For 46% of B2B marketers, one group handles all content (ads, thought leadership, sales content, etc.), says @LisaBeets. https://t.co/Eht0GPhTvy
— Content Marketing Institute (@CMIContent) January 12, 2023
.@Marriott’s regeneration #Con…
.@Marriott’s regeneration #ContentStrategy was built around three storytelling pillars – self, relationships, community, and world, says @anniegranat via @GregLevinsky.https://t.co/dO9bFCoKib
— Content Marketing Institute (@CMIContent) January 12, 2023
When its travel audience chang…
When its travel audience changed, @Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. https://t.co/dO9bFCoKib
— Content Marketing Institute (@CMIContent) January 11, 2023
What is a #content pivot? How …
What is a #content pivot? How do you know you need one? Read on.https://t.co/XJHJgyPaHz
— Content Marketing Institute (@CMIContent) January 11, 2023
How Marriott’s Inspired Conten…
How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal – https://t.co/dO9bFCoKib pic.twitter.com/jbdEvUzVLC
— Content Marketing Institute (@CMIContent) January 11, 2023
In everyday explanations of #C…
In everyday explanations of #ContentMarketing, the official definition isn’t your best choice, says @AnnGynn.https://t.co/fTYygD5Qyn
— Content Marketing Institute (@CMIContent) January 11, 2023
When someone asks you to defin…
When someone asks you to define #ContentMarketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.https://t.co/fTYygD5Qyn
— Content Marketing Institute (@CMIContent) January 10, 2023
#CMWorld, be safe and take car…
#CMWorld, be safe and take care of each other. Thanks for tweeting today!
— Content Marketing Institute (@CMIContent) January 10, 2023
Become a contributor to CMI an…
Become a contributor to CMI and share your knowledge with the content marketing community. Publish two articles on the site in 2023 and get free registration to #CMWorld or free enrollment in Content Marketing University as a thank you. Learn more ➡ https://t.co/OUT79nPWzs pic.twitter.com/7U5aZPGdaX
— Content Marketing Institute (@CMIContent) January 10, 2023
#CMWorld, are you signed up fo…
#CMWorld, are you signed up for Wednesday’s webinar with @InvertaGroup? Learn the differences between traditional B2B marketing and B2B account-based marketing and how technology can deliver the right content to the right buyers at the right time.
✍: https://t.co/gX3dB4J88M pic.twitter.com/gjMhhzUR9U
— Content Marketing Institute (@CMIContent) January 10, 2023
Have a question for the commun…
Have a question for the community? Ask now! #CMWorld
— Content Marketing Institute (@CMIContent) January 10, 2023
🚨 BONUS: Do you use any AI to…
🚨 BONUS: Do you use any AI tools or technologies not mentioned in this chat? If so, please share them with us! #CMWorld pic.twitter.com/b3UycAzt2B
— Content Marketing Institute (@CMIContent) January 10, 2023
Q7: What are the potential dow…
Q7: What are the potential downsides and risks of relying heavily on AI for content marketing? #CMWorld pic.twitter.com/YG6iIFEmdx
— Content Marketing Institute (@CMIContent) January 10, 2023
Q5: What skills should content…
Q5: What skills should content marketers develop/strengthen to prepare for the future of AI content creation? #CMWorld pic.twitter.com/jYboKkdeaT
— Content Marketing Institute (@CMIContent) January 10, 2023
Q6: Other than content creatio…
Q6: Other than content creation, what other areas/opportunities do you see for using AI in content marketing? #CMWorld pic.twitter.com/zDnZwE8HX4
— Content Marketing Institute (@CMIContent) January 10, 2023
Q4: Which parts of your conten…
Q4: Which parts of your content creation process would benefit most from the use of generative AI tools? Where do you feel their capabilities still fall short? #CMWorld pic.twitter.com/C6FNqTsh0u
— Content Marketing Institute (@CMIContent) January 10, 2023
Q3: Can you tell the differenc…
Q3: Can you tell the difference between human-written and AI-created content? What gives it away? #CMWorld pic.twitter.com/ZTtckxrEGu
— Content Marketing Institute (@CMIContent) January 10, 2023
Q2: Should creative content ma…
Q2: Should creative content marketers be worried about their jobs, or is it too soon to predict the impact these tools will have on the job market? #CMWorld pic.twitter.com/yLTzNWnTUA
— Content Marketing Institute (@CMIContent) January 10, 2023
Q1: Are there any types of con…
Q1: Are there any types of content you would currently trust AI to create for your brand? What efforts do you feel it’s not quite ready to handle yet? #CMWorld pic.twitter.com/XzLdj6negb
— Content Marketing Institute (@CMIContent) January 10, 2023
#DYK: 63% of digital marketing…
#DYK: 63% of digital marketing leaders still struggle with personalisation, yet only 17% use AI and machine learning across the function. #CMWorld
Source: @Gartner_inc pic.twitter.com/itWOrsKQZM
— Content Marketing Institute (@CMIContent) January 10, 2023
Today’s chief content officer …
Today’s chief content officer guides the #content that makes up every customer experience, says @Robert_Rose. https://t.co/0Jq827M7o3 pic.twitter.com/cML9xG681L
— Content Marketing Institute (@CMIContent) January 10, 2023
It’s #CMWorld Chat day! 🎉…
It’s #CMWorld Chat day! 🎉 pic.twitter.com/UBwOoGhZjs
— Content Marketing Institute (@CMIContent) January 10, 2023
How to Explain Content Marketi…
How to Explain Content Marketing to Anyone [Fresh Examples] – https://t.co/cTha6HOO3e pic.twitter.com/zxmskyaFDr
— Content Marketing Institute (@CMIContent) January 10, 2023
#Content mapping lets you visu…
#Content mapping lets you visually organize information around a single concept, says @carlijnpostma.https://t.co/q9FWPRxogQ
— Content Marketing Institute (@CMIContent) January 10, 2023
Don’t let a great piece of lon…
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.https://t.co/q9FWPRxogQ
— Content Marketing Institute (@CMIContent) January 9, 2023
We love community discussions….
We love community discussions. Hope you’ll join us for this week’s Twitter chat!
👉 AI in #ContentMarketing: Get Ready
📆 The conversation starts Tuesday at 12pm ET. pic.twitter.com/Zt3eXynIan— Content Marketing Institute (@CMIContent) January 9, 2023
Content Marketing 2023 | Ask t…
Content Marketing 2023 | Ask the #CMWorld Community https://t.co/bQRhPxrKLy
— Content Marketing Institute (@CMIContent) January 9, 2023
If you’ve been using the same …
If you’ve been using the same editorial calendar format for years, here’s some advice on how to make improvements that will help in creation, process, reporting, and more.https://t.co/1g52cNNuck
— Content Marketing Institute (@CMIContent) January 9, 2023
5 Steps To Mind Map Your Conte…
5 Steps To Mind Map Your Content and Increase Its Reach – https://t.co/1yzQzCAFOC pic.twitter.com/AX9xoB7DbN
— Content Marketing Institute (@CMIContent) January 9, 2023
Planning ahead? 🤔 Don’t forge…
Planning ahead? 🤔 Don’t forget to mark your calendar for The Road to Relevance webinar. #CMWorld
🗣: @InvertaGroup’s Kathy Macchi and Shelly Kulesza
📆 Wednesday, January 11th at 2pm ETSave your seat: https://t.co/GDoRd9Mo6m pic.twitter.com/mocT2VrQxJ
— Content Marketing Institute (@CMIContent) January 8, 2023
Are you building a cathedral o…
Are you building a cathedral or cutting the best-crafted stones (i.e. stories)? Too many strive for the latter, says @Robert_Rose.https://t.co/t86r30EATN
— Content Marketing Institute (@CMIContent) January 7, 2023
RSVP for next week’s webinar, …
RSVP for next week’s webinar, The Road to Relevance. #CMWorld
🗣: @InvertaGroup’s Kathy Macchi and Shelly Kulesza
📆: Wednesday, January 11
🎟: https://t.co/GDoRd9Mo6m pic.twitter.com/dUpUxPBjX8— Content Marketing Institute (@CMIContent) January 6, 2023
.@Robert_Rose shares a story h…
.@Robert_Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. https://t.co/t86r30EATN
— Content Marketing Institute (@CMIContent) January 6, 2023
What’s Your Word for 2023? [Ro…
What’s Your Word for 2023? [Rose-Colored Glasses] – https://t.co/t86r30EATN pic.twitter.com/azankYvi5S
— Content Marketing Institute (@CMIContent) January 6, 2023
Content marketers need a roadm…
Content marketers need a roadmap to build an audience-centric #ContentStrategy in a consistent, connected, and repeatable way, says @AliOrlandoWert.https://t.co/XOhu3cANPA
— Content Marketing Institute (@CMIContent) January 6, 2023
Update your strategic approach…
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. #CMWorldhttps://t.co/XOhu3cANPA
— Content Marketing Institute (@CMIContent) January 5, 2023
.@AndreaFryrear, @karenkmcfarl…
.@AndreaFryrear, @karenkmcfarlane, @cspenn, @crestodina, @sherrybonelli, and @bertvanloon shared their predictions for 2023. 🔮 Have a look at their insights and advice on the trends most likely to affect your work in the new year. https://t.co/X6ylWwIFlu pic.twitter.com/1aMWgGYJ6E
— Content Marketing Institute (@CMIContent) January 5, 2023
According to @Forrester resear…
According to @Forrester research, 69% of #B2B buyers are unlikely to expand contracts with a business if the #content they receive isn’t valuable, says @PhyllisMusings via @GregLevinsky.https://t.co/FiBvQ7EsKR
— Content Marketing Institute (@CMIContent) January 5, 2023
5 Strategic Frameworks To Take…
5 Strategic Frameworks To Take the Guesswork Out of Content Planning – https://t.co/XOhu3cANPA pic.twitter.com/eKy1RdTUAK
— Content Marketing Institute (@CMIContent) January 5, 2023
Great #Content leaders know to…
Great #Content leaders know to give employees stress-relieving surprises like an afternoon off. Tell them a week ahead so they can pick the best day for them, says @AnnGynn.https://t.co/NypwdlcWms
— Content Marketing Institute (@CMIContent) January 5, 2023
Great #ContentMarketing leader…
Great #ContentMarketing leaders support team members’ professional development – even if it means they leave the team, says @AnnGynn.https://t.co/NypwdlcWms
— Content Marketing Institute (@CMIContent) January 4, 2023
5 Ways To Be a Better Content …
5 Ways To Be a Better Content Team Leader in 2023 – https://t.co/NypwdlcWms pic.twitter.com/a7mSqzRY4P
— Content Marketing Institute (@CMIContent) January 4, 2023
Google won’t stop tweaking its…
Google won’t stop tweaking its algorithm this year. So don’t stop adjusting your #SEO strategy.https://t.co/TVJoZdWPkR
— Content Marketing Institute (@CMIContent) January 4, 2023
Expect #SEO to be more nuanced…
Expect #SEO to be more nuanced than ever in 2023, says @mikeonlinecoachhttps://t.co/TVJoZdWPkR
— Content Marketing Institute (@CMIContent) January 3, 2023