There will be no chat today as we prepare for Thanksgiving here in the U.S. #CMWorld, “thank you” just doesn’t cut it. You are our family. You support us. You make us smile. We appreciate you! Thanks for the love. pic.twitter.com/zur26b9q1P
— Content Marketing Institute (@CMIContent) November 24, 2020
How to Convince Your Company’s Brain Trust to Collaborate on Content – https://t.co/63M1np8m0i pic.twitter.com/FOur8tdSlf
— Content Marketing Institute (@CMIContent) November 24, 2020
Have purpose in your #ContentMarketing. https://t.co/2sezSvo5xY
— Content Marketing Institute (@CMIContent) November 24, 2020
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. @anngynn tells us how to do it well. https://t.co/2sezSvo5xY
— Content Marketing Institute (@CMIContent) November 23, 2020
How to Do Inclusive Content That Helps Your Audience and Business – https://t.co/2sezSvo5xY pic.twitter.com/eUWpWEiOKc
— Content Marketing Institute (@CMIContent) November 23, 2020
Check out these overused, misused, and poorly used buzzwords in #ContentMarketing and consider their replacements. https://t.co/rZoTyxvl3I pic.twitter.com/aQR5jCXvdg
— Content Marketing Institute (@CMIContent) November 22, 2020
.@Robert_Rose asks: Is your website merely a container of things? https://t.co/GDQDLF9P0M
— Content Marketing Institute (@CMIContent) November 20, 2020
Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap] – https://t.co/nUjs2Jf6l7 pic.twitter.com/E0ueIEx8Ot
— Content Marketing Institute (@CMIContent) November 20, 2020
Some marketers think they need to respond to every single detail of Google’s updates, when they should be focusing on how to use Google to understand their customers better. https://t.co/0RwyE4QvGT
— Content Marketing Institute (@CMIContent) November 20, 2020
.@drewdavis here talks about the production paradox. As television is looking more like Zoom calls, Zoom calls are looking more like television. These worlds are colliding. This is an opportunity. Why? Because constraints breed creativity. #CMWorld #VisualStorytelling pic.twitter.com/SdSSDAWlL9
— Content Marketing Institute (@CMIContent) November 19, 2020
The unpredictability of live video is what makes it interesting. Embrace the mistakes. Embrace the constraints, says @drewdavishere.#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 19, 2020
People want to brands and brands want to be people. – @nick__mattingly.#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 19, 2020
How do you clearly tell a story on #LinkedIn? When you’re starting to craft your story with video, @GoldieChan says think about:
Who you are targeting
The storytelling triangle
Your greater goals#CMWorld #VisualStorytelling— Content Marketing Institute (@CMIContent) November 19, 2020
.@jeffkoslofsky reminds us to keep in mind audience attention span. There’s a lot of content on #LinkedIn. What can you do to make your content standout? With video, think of the first couple seconds. #CMWorld #VisualStorytelling pic.twitter.com/r5pv8Vqtzd
— Content Marketing Institute (@CMIContent) November 19, 2020
Consumers expect a lot every time they experience your brand, says @4markb. It should be:
Immersive
Interactive
Targeted to their interests
Multi-media
HumanThis is a wake up call. Ask yourself: Would you like your own marketing?#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 19, 2020
We are now in a digital world. Even when we can walk back out into the sunshine, all of our marketing will be primarily digital. We’re not going back, says @4markb. We need to rethink how we show our brands.#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 19, 2020
It’s Day 2 of the #VisualStorytelling Summit!
Speakers include @4markb, @goldiechan, @jeffkoslofsky, @nick__mattingly, @nowsourcing, @mykimdang, Luke Hale, @ShootstaVideos‘s Chad Lakin, and @drewdavishere.
You don’t want to miss it! https://t.co/3bBtwC9pIU pic.twitter.com/2pXyfnOWqR
— Content Marketing Institute (@CMIContent) November 19, 2020
TODAY! There’s still time to sign up: https://t.co/ofj2obT1BD https://t.co/JT7IUF1qcq
— Content Marketing Institute (@CMIContent) November 19, 2020
Research: Website visitors who engage in live chat are 82% more likely to convert than non-chatters. https://t.co/tdlFC4bXyH
— Content Marketing Institute (@CMIContent) November 19, 2020
Every piece of #content should have a purpose and be measured on KPIs that reveal whether that purpose is being completed, says @paxtonmgray. #CMWorld https://t.co/f0cVE03TwS
— Content Marketing Institute (@CMIContent) November 19, 2020
When the world changes, you need new roles. Things change when you have change agents. Things REALLY change when you orchestrate teams. – @mygdal #CMWorld #VisualStorytelling pic.twitter.com/oj8JQpGGqT
— Content Marketing Institute (@CMIContent) November 18, 2020
“First we create the tools then the tools create us.”
Tools are always the fundamental enablers because they embody values and perspective, says @mygdal.#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
Your enablement vision➡️ Everyone in your organization can communicate with video at every touchpoint.@mygdal says that takes tools + practices + people + journey.#CMWorld #VisualStorytelling pic.twitter.com/kfkpVxSYzl
— Content Marketing Institute (@CMIContent) November 18, 2020
What if we said you could repurpose your video content in under 1 hour? @dylan_hey and @AnyaRazina1 say it’s possible.
– Podcast
– Short clip for social media
– Blog post
– IGTV
– Email marketing campaign#CMWorld #VisualStorytelling— Content Marketing Institute (@CMIContent) November 18, 2020
Looking to livestream? Start with the simplest and easiest things you can do. For @restreamio, @AnyaRazina1 says that was demos and Q&As. #CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
Whoa. 👀 Interesting stats from @dylan_hey and @AnyaRazina1.
The live streaming industry has grown by 99% between April 2019 and April 2020.
80% of consumers prefer to watch live videos from a brand than read a blog.#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
Hear from @dylan_hey and @Restreamio‘s @AnyaRazina1 next. Sign in now for their session! https://t.co/ofj2obT1BD#CMWorld #VisualStorytelling pic.twitter.com/UDZIbfJnZN
— Content Marketing Institute (@CMIContent) November 18, 2020
Please help us thank @Vyond for sponsoring this session with Kevin Doherty. Be sure to visit their website and claim your free trial today. https://t.co/oDcCFF8zVL#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
We love this too. Thanks @vyond and Kevin Doherty for sharing it today!#CMWorld #VisualStorytelling https://t.co/eMnWz10cEg
— Content Marketing Institute (@CMIContent) November 18, 2020
Find moments for your video content, says @Vyond‘s Kevin Doherty.
1. Identify the “first audience”
2. Set real objectives
3. Match your approach to your objectives.
4. Compose moments.These steps will help find hot spots for your rich media. 🔥#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
Pictures force you to decide what’s important, leaving only what’s relevant. You can push your thinking to places you never thought you could reach. {via @Vyond‘s Kevin Doherty}#CMWorld #VisualStorytelling pic.twitter.com/tiusNto6K7
— Content Marketing Institute (@CMIContent) November 18, 2020
All communication between humans should feel human, says @Vyond‘s Kevin Doherty. Make information more human, more cognitive. #CMWorld #VisualStorytelling pic.twitter.com/CZ5OztWst2
— Content Marketing Institute (@CMIContent) November 18, 2020
Thoughts from @tylerlessard on scaling your use of video.#CMWorld #VisualStorytelling pic.twitter.com/H6ObHnINFB
— Content Marketing Institute (@CMIContent) November 18, 2020
Many thanks again to Platinum Sponsor @Vidyard and @tylerlessard. Be sure to check out Tyler’s book The Visual Sale! https://t.co/MehsSvferN#CMWorld #VisualStorytelling pic.twitter.com/xKsGE7Igo9
— Content Marketing Institute (@CMIContent) November 18, 2020
Unlock the superpowers of video, says @tylerlessard.
🔓 Engaging
🔓 Emotional
🔓 Educational
🔓 Empathetic#CMWorld #VisualStorytelling— Content Marketing Institute (@CMIContent) November 18, 2020
And we’re off! 🚀 Special thanks to Platinum Sponsor @vidyard!
PS anyone else feeling @tylerlessard‘s tropical vibe? ⛱#CMWorld #VisualStorytelling
— Content Marketing Institute (@CMIContent) November 18, 2020
The Visual Storytelling Summit begins in 15 minutes with @vidyard‘s @tylerlessard! Log in now! https://t.co/ofj2obT1BD#CMWorld pic.twitter.com/ey6tDwI3PI
— Content Marketing Institute (@CMIContent) November 18, 2020
Google’s messing around with its algorithm again, but there’s no need to panic. You can still get the deeper insights that help you create delightful content experiences. These approaches will show you the way. https://t.co/q1hRogJW6m
— Content Marketing Institute (@CMIContent) November 18, 2020
Something interesting our community is noticing in #ContentMarketing: @WBA_Global makes content ready for battle. https://t.co/SrjC3HJoGV pic.twitter.com/lYVjKClNar
— Content Marketing Institute (@CMIContent) November 18, 2020
Metrics are fluff unless they connect to business outcomes, says @dshiao. #CMWorld https://t.co/f0cVE03TwS
— Content Marketing Institute (@CMIContent) November 18, 2020
Tomorrow, join @vidyard‘s @TylerLessard to learn how to unlock 🔓 the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act.
Register for the Visual Storytelling Summit, a free event! https://t.co/3bBtwC9pIU pic.twitter.com/mqeCVR6fzk
— Content Marketing Institute (@CMIContent) November 17, 2020
#CMWorld, be safe and take care of each other. Thanks for chatting today! 🧡 pic.twitter.com/CYrmlXJ3Tl
— Content Marketing Institute (@CMIContent) November 17, 2020
Check your calendar. We’re putting together our #CMWorld chat schedule for early 2021. If you’d like to be a part of it, DM us! pic.twitter.com/DM2jyPW722
— Content Marketing Institute (@CMIContent) November 17, 2020
We’re taking next week off as the CMI Team in the U.S. prepares for Thanksgiving! But we’ll be back December 1.
Check out our upcoming #CMWorld chat topics: https://t.co/B8RkloQNFO pic.twitter.com/FEM5GuJ42w
— Content Marketing Institute (@CMIContent) November 17, 2020
Bonus #CMWorld question: What plans do you have for 2021? What can our community help you with? pic.twitter.com/chPeTULbrp
— Content Marketing Institute (@CMIContent) November 17, 2020
Q7: @crosslinc asks: Is there a good ratio for time spent on content creation vs. content distribution and measurement? Does it make sense to plan your time and processes in this way? #CMWorld pic.twitter.com/QRqTCN9lqe
— Content Marketing Institute (@CMIContent) November 17, 2020
Q3: Let’s talk small teams. @KyleAkerman asks: When you have limited time and resources but are trying to “do it all,” how do you measure content performance? Specifically, what data do you use? Is there data you want to track but haven’t had a chance to focus on? #CMWorld pic.twitter.com/pE0Grp61Ls
— Content Marketing Institute (@CMIContent) November 17, 2020
Q2: Many members of the #CMWorld community are getting serious about #livestreaming. (Including CMI!)
1) What sort of content resonates with you? What topics do you want covered?
2) If you have one tip for newbies just getting started what would it be? pic.twitter.com/XOaPgQLjwy
— Content Marketing Institute (@CMIContent) November 17, 2020