Put us on your calendar!
🗣 Conversation, personalization and humanization: How our marketing must change in 2022
📢 Special guest @ON24’s @4markb
🗓 Wednesday, January 19
✏️ Sign up: https://t.co/1zm3Trup2y pic.twitter.com/M9JzDg58lE— Content Marketing Institute (@CMIContent) January 16, 2022
Building the plane while flying it is an (overused) metaphor for dealing with #contentmarketing change. But it doesn’t address the real struggle, says @Robert_Rose. https://t.co/4Q4FAzz9pL
— Content Marketing Institute (@CMIContent) January 15, 2022
📢 Next Week! We’re chatting with @Robert_Rose about content marketing in a cookieless world. Who will be joining us? #CMWorld
The conversation starts Tuesday at 12pm ET. pic.twitter.com/Fg0yk2hP6c
— Content Marketing Institute (@CMIContent) January 14, 2022
Join CMI and the VP of Content Marketing at @ON24, @4markb, for “Conversation, personalization and humanization: How our marketing must change in 2022” and learn simple ways to make profound changes in the way you connect with your target audiences.
RSVP: https://t.co/1zm3Trup2y pic.twitter.com/tl3v6EU8Y8
— Content Marketing Institute (@CMIContent) January 14, 2022
Make plans to attend our next #CMWorld Book Club to discuss “Building a StoryBrand” by Donald Miller.
Get the details: https://t.co/70LQujtL8k pic.twitter.com/rV3qL04gmB
— Content Marketing Institute (@CMIContent) January 14, 2022
Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. https://t.co/4Q4FAzz9pL
— Content Marketing Institute (@CMIContent) January 14, 2022
CMI News | LinkedIn’s Big Moves in Social Audio, Business Journalism https://t.co/lP01VsFX77
— Content Marketing Institute (@CMIContent) January 14, 2022
You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] – https://t.co/4Q4FAzz9pL pic.twitter.com/7qc713JFd4
— Content Marketing Institute (@CMIContent) January 14, 2022
Data science, on-site experimentation, and agile publishing power the award-winning #ContentMarketing program Workflow @ServiceNow via @AnnGynn. https://t.co/Qs2Ieo05dp
— Content Marketing Institute (@CMIContent) January 14, 2022
Audience segmentation helps @ServiceNow promote the most relevant #content from its Workflow targeted niche audiences via @AnnGynn. https://t.co/Qs2Ieo05dp
— Content Marketing Institute (@CMIContent) January 13, 2022
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. https://t.co/pSsBVH5jJQ
— Content Marketing Institute (@CMIContent) January 13, 2022
How’d You Make That Flipping Awesome B2B Content for ServiceNow? – https://t.co/Qs2Ieo05dp pic.twitter.com/zdJn0UXWuf
— Content Marketing Institute (@CMIContent) January 13, 2022
You can’t dive into the complexities of #ContentMarketing until you know many of the terms. That’s why @joderama developed this glossary. #CMWorld https://t.co/KkRGmpScIR
— Content Marketing Institute (@CMIContent) January 13, 2022
#ContentTECH Summit registration is now open! Join us March 22-24 in San Diego, CA, where you’ll learn about the latest technology tools and strategies to create, manage, and scale content experiences for your customers. The lowest rates end 1/31.https://t.co/mRBX6hQUpX pic.twitter.com/dM2rnPPR7E
— Content Marketing Institute (@CMIContent) January 12, 2022
It can be hard to dive into #contentmarketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. #CMWorld https://t.co/KkRGmpScIR
— Content Marketing Institute (@CMIContent) January 12, 2022
⏰ One hour until we begin! https://t.co/dbwMqwpQPM#CMWorld #webinar pic.twitter.com/J2N7vJDYuH
— Content Marketing Institute (@CMIContent) January 12, 2022
Are we on your calendar today? 🤔 https://t.co/dbwMqwpQPM #CMWorld pic.twitter.com/Gp7fS8gZF6
— Content Marketing Institute (@CMIContent) January 12, 2022
Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. #CMWorld https://t.co/IC1aPgymZW
— Content Marketing Institute (@CMIContent) January 12, 2022
The Essential Content Marketing Glossary: 50+ Terms You Need To Know – https://t.co/KkRGmpScIR pic.twitter.com/PBNM4ZbCeb
— Content Marketing Institute (@CMIContent) January 12, 2022
A #content scorecard marries qualitative and quantitative assessments, says @lindroux. https://t.co/CicvVEB4ph
— Content Marketing Institute (@CMIContent) January 12, 2022
What’s your brand’s #content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. #CMWorld https://t.co/CicvVEB4ph
— Content Marketing Institute (@CMIContent) January 11, 2022
#CMWorld, be safe and take care of each other. Thanks for tweeting today!
— Content Marketing Institute (@CMIContent) January 11, 2022
Next week, we have an extra special guest. Tweet with us as we welcome @robert_rose! #CMWorld pic.twitter.com/htAQrKzXz9
— Content Marketing Institute (@CMIContent) January 11, 2022
Attend tomorrow’s #CMWorld webinar to hear how @AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals. https://t.co/dbwMqwHrHk pic.twitter.com/z7t4nrtMJE
— Content Marketing Institute (@CMIContent) January 11, 2022
The #CMWorld Book Club invites you to our next meeting on Wednesday, January 19.
Currently reading: Building a StoryBrand by Donald Miller
We meet in the CMWorld workspace on Slack.
Learn more about our book club: https://t.co/70LQujLlZS pic.twitter.com/35dLuCQrCf
— Content Marketing Institute (@CMIContent) January 11, 2022
Have a question for @alinacbenny? Ask now! #CMWorld
— Content Marketing Institute (@CMIContent) January 11, 2022
Q7: How has SEO changed over the years? What is something experts used to recommend, but don’t anymore? #CMWorld pic.twitter.com/aikvFKs5qk
— Content Marketing Institute (@CMIContent) January 11, 2022
👇 #CMWorld https://t.co/rkIsGI4xuv
— Content Marketing Institute (@CMIContent) January 11, 2022
Q6: What’s the ideal stage for/what role should ideally take the lead in managing keywords and internal links in content? The writer/writing stage? Editor/editing stage? or during the final production/publishing process? #CMWorld pic.twitter.com/q0n4QA9hrB
— Content Marketing Institute (@CMIContent) January 11, 2022
Q5: What are current best practices for increasing your content’s rankings on page 1 of relevant SERPs, now that search engines reserve the best real estate for sponsored content, shopping widgets, and other proprietary, information-rich modules? #CMWorld pic.twitter.com/M2rtZER01d
— Content Marketing Institute (@CMIContent) January 11, 2022
Q4: What tools or processes do you rely on most when it comes to doing competitive keyword research? #CMWorld pic.twitter.com/dAMPwuuUe9
— Content Marketing Institute (@CMIContent) January 11, 2022
Q3: What tips can you offer for leveraging internal links effectively without creating a cluttered or frustrating content experience for the audience? #CMWorld pic.twitter.com/wdEaL6M5qX
— Content Marketing Institute (@CMIContent) January 11, 2022
Q2: Should SEO algorithm changes affect the way you execute your content marketing? If so, how? #CMWorld pic.twitter.com/i9rI4umWCP
— Content Marketing Institute (@CMIContent) January 11, 2022
Q1: SEO is a complex and highly technical topic. For those with little exposure to the technique, what’s the best way to learn the fundamentals and get up to speed with the latest best practices? #CMWorld pic.twitter.com/nfGSWxlxen
— Content Marketing Institute (@CMIContent) January 11, 2022
Format: 7 questions plus Q&A. Don’t forget the #CMWorld hashtag!
— Content Marketing Institute (@CMIContent) January 11, 2022
#DYK: 69.7% of searches on @Google are for keywords that contain four or more words. #CMWorld
Source: @ahrefs pic.twitter.com/1CgkI5ayCO
— Content Marketing Institute (@CMIContent) January 11, 2022
It’s time for our #CMWorld icebreaker. If you’re stranded on a desert island and have the option of bringing two items with you, what two items would they be? pic.twitter.com/7QL3s4Iy5s
— Content Marketing Institute (@CMIContent) January 11, 2022
The #CMWorld Twitter chat starts NOW! Let’s talk about SEO tips and strategies with @alinabenny. Are you ready?! pic.twitter.com/QZ0cVPKl2v
— Content Marketing Institute (@CMIContent) January 11, 2022
Thanks to @alinacbenny for joining us today. Alina is the Head of Content SEO at @Nextiva, Alina combines her expert skills in content strategy, SEO, conversion optimization, and copywriting to drive more high-intent organic traffic and leads. #CMWorld
— Content Marketing Institute (@CMIContent) January 11, 2022
⚠️ 1 hour until #CMWorld chat! pic.twitter.com/dG1X7vwgKh
— Content Marketing Institute (@CMIContent) January 11, 2022
It’s #CMWorld Chat day! ⚡ pic.twitter.com/7rvU2ce7o9
— Content Marketing Institute (@CMIContent) January 11, 2022
Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. https://t.co/WTB1ASC20e
— Content Marketing Institute (@CMIContent) January 11, 2022
How To Set Up a Content Scoring Process for Better Decisions – https://t.co/1U8D5eomTe pic.twitter.com/bOg20ZxVlB
— Content Marketing Institute (@CMIContent) January 11, 2022
Instead of focusing on word count, focus on quality for #SEO, says @SEOSmarty via @semrush. https://t.co/0Nk6hGUu6a
— Content Marketing Institute (@CMIContent) January 11, 2022
Tomorrow! Let’s discuss SEO tips and strategies with @alinacbenny.
⏰: Tuesday, January 11 at noon EDT
#️⃣ Follow #CMWorld hashtag pic.twitter.com/ixYswSbDRv— Content Marketing Institute (@CMIContent) January 10, 2022
Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. #CMWorld https://t.co/0Nk6hGUu6a
— Content Marketing Institute (@CMIContent) January 10, 2022
2022 Content Marketing Resolutions | Ask the #CMWorld Community https://t.co/WVuvAmkLhl
— Content Marketing Institute (@CMIContent) January 10, 2022
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. #CMWorld
https://t.co/BrGsx3XUiA— Content Marketing Institute (@CMIContent) January 10, 2022