Before you brainstorm, use this five-step process for fresh inspiration that aligns with your content strategy and audience. – Content Marketing Institute
To make a memorable content strategy, think of the 5Cs – coordination, collaboration, content before containers, and channels. – Content Marketing Institute
Gartner’s CMO surveys indicate steady year-over-year declines in marketing budgets as a percentage of revenue. Does that matter? – Content Marketing Institute
Figure out what you don’t see and create that content to stand out in Google’s AI search results. And ChatGPT can help. – Content Marketing Institute
Brand awareness doesn’t lead directly to the bottom line. So pick better metrics to understand its impact on the customer journey. – Content Marketing Institute
Don’t let budget get in the way of shooting high-quality videos for your content marketing. Just call up these phone-shooting video tips. – Content Marketing Institute
Visualize the buyer’s journey with your site’s content using this new data-based template in Google’s Looker Studio. – Content Marketing Institute
Today’s B2B marketers seem to think they can succeed even if they don’t care about the topic of your business. That’s a problem. – Content Marketing Institute
AI content tools can’t replace critical thinking just yet. But will marketing leaders use their human ability wisely? – Content Marketing Institute
If you use AI-generative content tools in your brand or agency, take heed of the PR Council’s new ethical guidelines. – Content Marketing Institute
Stop with questions in job interviews. Instead, prompt content marketer candidates to use a skill they’ll need for the job. – Content Marketing Institute
Content marketing for demand generation took a hit in the past year – one of many findings in the Content Marketing Institute’s 2023 demand gen research.
Marketers work to reduce friction in the buying process. What if that’s a mistake, and they should encourage taking a pause? – Content Marketing Institute
You don’t need to choose a unified platform or a best-of-breed collection for your martech. Here’s what to do instead. – Content Marketing Institute
Don’t let your brand’s content just sit there like a lump. Turn it into a conversation by transforming your writing. – Content Marketing Institute
Follow these tips to increase the appeal of personalized content and gain trust in your first-party data collection practices. – Content Marketing Institute
Creating thought leadership content that won’t ruffle any feathers is a waste of time. Here’s what you should do instead. – Content Marketing Institute
Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
New Gartner research says marketers should focus less on policies for taking first-party data and more on what they provide in exchange – Content Marketing Institute
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.†Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
Forget the never-ending conversations about AI-created content this week and listen to the YouTube news you may have missed. – Content Marketing Institute
Search engines can be valuable channels for content marketing. Here’s how to identify and prioritize the right keywords. – Content Marketing Institute