Content Marketing Institute

Deloitte’s 2023 Chief Strategy Officer Survey could hint at the future of content marketing’s role in business. – Content Marketing Institute

Follow this hashtag advice for your brand on Twitter, LinkedIn, Facebook, and Instagram. – Content Marketing Institute

Before you brainstorm, use this five-step process for fresh inspiration that aligns with your content strategy and audience. – Content Marketing Institute

To make a memorable content strategy, think of the 5Cs – coordination, collaboration, content before containers, and channels. – Content Marketing Institute

Gartner’s CMO surveys indicate steady year-over-year declines in marketing budgets as a percentage of revenue. Does that matter? – Content Marketing Institute

Great ideas aren’t enough for innovative content. They must align with the brand vision and audience understanding. – Content Marketing Institute

With the economy in flux, your content marketing strategy must evolve with your audience’s ups and downs. – Content Marketing Institute

Figure out what you don’t see and create that content to stand out in Google’s AI search results. And ChatGPT can help. – Content Marketing Institute

Don’t miss the barely mentioned news about search and AI from Google’s May 2023 announcements. – Content Marketing Institute

Make a strategic plan to respond when your audience engages with positive, negative, or neutral feedback. – Content Marketing Institute

Get all the details straight and put everybody working on the same page with this Creating Valuable Content checklist – Content Marketing Institute

Brand awareness doesn’t lead directly to the bottom line. So pick better metrics to understand its impact on the customer journey. – Content Marketing Institute

Don’t follow how most in-house marketing agencies handle content. Do this to differentiate your content marketing. – Content Marketing Institute

Don’t let budget get in the way of shooting high-quality videos for your content marketing. Just call up these phone-shooting video tips. – Content Marketing Institute

Visualize the buyer’s journey with your site’s content using this new data-based template in Google’s Looker Studio. – Content Marketing Institute

Today’s B2B marketers seem to think they can succeed even if they don’t care about the topic of your business. That’s a problem. – Content Marketing Institute

Over 11,000 martech solutions made the 2023 edition of Scott Brinker’s map. But how many do companies really need? – Content Marketing Institute

AI tools are changing the way people search. How are you changing your content marketing in response? – Content Marketing Institute

How can you convert scanners of your articles into long-haul readers? Take time to craft a powerful introduction. – Content Marketing Institute

AI content tools can’t replace critical thinking just yet. But will marketing leaders use their human ability wisely? – Content Marketing Institute

If you use AI-generative content tools in your brand or agency, take heed of the PR Council’s new ethical guidelines. – Content Marketing Institute

Stop with questions in job interviews. Instead, prompt content marketer candidates to use a skill they’ll need for the job. – Content Marketing Institute

Delivering the right message to the right person at the right time. And that often requires a translation strategy. – Content Marketing Institute

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. – Content Marketing Institute

Marketers don’t need to wade deep into Google’s third-party cookie replacement experiments if you do this instead. – Content Marketing Institute

These local, state, and federal agencies found the antidote to bland bureaucratic content. – Content Marketing Institute

Content marketing for demand generation took a hit in the past year – one of many findings in the Content Marketing Institute’s 2023 demand gen research.

Marketers work to reduce friction in the buying process. What if that’s a mistake, and they should encourage taking a pause? – Content Marketing Institute

You don’t need to choose a unified platform or a best-of-breed collection for your martech. Here’s what to do instead. – Content Marketing Institute

Don’t let your brand’s content just sit there like a lump. Turn it into a conversation by transforming your writing. – Content Marketing Institute

Follow these tips to increase the appeal of personalized content and gain trust in your first-party data collection practices. – Content Marketing Institute

Creating thought leadership content that won’t ruffle any feathers is a waste of time. Here’s what you should do instead. – Content Marketing Institute

Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.

“Guidance” on AI content ownership by the U.S. Copyright Office should prompt marketers to make better decisions. – Content Marketing Institute

Follow these content audit tips to minimize your time investment and maximize the impact. – Content Marketing Institute

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.

New Gartner research says marketers should focus less on policies for taking first-party data and more on what they provide in exchange – Content Marketing Institute

Which brands create foolish content before and After April 1? Here are three who do and three who didn’t. – Content Marketing Institute

Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.

Combine visionary thought leadership with practical, how-to content to elevate the audience’s trust in both. – Content Marketing Institute

Forget the never-ending conversations about AI-created content this week and listen to the YouTube news you may have missed. – Content Marketing Institute

Develop a thought leadership program that truly delivers what your brand and executive audience needs. – Content Marketing Institute

Find out what your tech marketer peers are doing and plan to do around content marketing in 2023. – Content Marketing Institute

Robert Rose takes on Steve Jobs on the value of remarkable content and unremarkable processes. – Content Marketing Institute

New branded education content programs from Twitter and Sephora show how a generous approach to teaching builds trust. – Content Marketing Institute

Search engines can be valuable channels for content marketing. Here’s how to identify and prioritize the right keywords. – Content Marketing Institute

To connect with the youngest demographic in the content marketplace, you better follow this Gen Z advice. – Content Marketing Institute