Create such a good experience for your readers that they donâ€™t even consider it an â€œexperienceâ€ with these tips. â€“ Content Marketing Institute
Robert Rose contemplates content marketing in 2023 and connects it to the prescient words of Bill Gates in 1996. â€“ Content Marketing Institute
Follow these five ideas to scale your content marketing strategy so itâ€™s more efficient and effective. â€“ Content Marketing Institute
Among the CMI 2023 B2C research: 70% of B2C marketers say content marketing has become more important in the last year. â€“ Content Marketing Institute
Perfectionism sinks content marketing programs and careers. Try these tips to overcome that tendency in yourself and your team. â€“ Content Marketing Institute
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. â€“ Content Marketing Institute
Consumers seek brands that share their values. Follow these content tips and examples to show how your brand helps support sustainability goals.
When marketers take the lead on audience data collection, they will reap bigger benefits. â€“ Content Marketing Institute
Undesirable email newsletters clutter your audienceâ€™s inboxes. Thatâ€™s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didnâ€™t disappoint. Read on to see what it had to say (and what we said behind its back.)
Hear a mentor and mentee speak on the benefits and the must-haves to create a positive professional mentorship. â€“ Content Marketing Institute
Web3 in 2023 transforms from NFTs and the metaverse into the utility of the technology to create better customer experiences. â€“ Content Marketing Institute
Proving content ROI isnâ€™t easy. Try these alternate ideas to describe content marketingâ€™s value in business terms. â€“ Content Marketing Institute
Marriottâ€™s vice president of content tells how the team responded to an audience who had evolved their thinking about travel. â€“ Content Marketing Institute
Forgo the formal definition of content marketing in favor of these helpful explanatory examples tailored to who wants to know. â€“ Content Marketing Institute
Donâ€™t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.
Upgrade your contentâ€™s resonance, value, and potential to scale with these five strategic frameworks.
Hard truth: Content marketing team members wonâ€™t stay in their roles forever. Great content team leaders nurture their employeeâ€™s professional development â€“ even if that development prepares them to move on. Hereâ€™s why (and how) to start taking the long view.
Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.
Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose’s lighthearted reimagining of a holiday classic.
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didnâ€™t quite get all the love you think they deserve? We found a set of those from CMI â€“ and weâ€™re resharing them to help you in 2023.
A contrarian or opposite content strategy can reinvigorate your team and stand out in a sea of sameness. Try these ideas to subvert expectations â€“ Content Marketing Institute
Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes â€“ or take just five minutes to read the first one.
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
How do you measure content’s impact? Learn to prove campaign value with these metrics pointers.
Worried about ChatGPT and generative AI? Hereâ€™s why this technology isnâ€™t quite ready to write humans out of the equation â€“ Content Marketing Institute
Use these content and marketing statistics to add context to your year-end analysis and reinforce any 2023 budget requests and plans â€“ Content Marketing Institute
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.
B2B buyers donâ€™t want to talk to sales until theyâ€™re ready â€“ or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Hereâ€™s how to figure out what â€œthe right contentâ€ means.
Chances are youâ€™ve been using the same editorial calendar format for years. Hereâ€™s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you donâ€™t have a calendar, start here.)
Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process â€“ not the actual decisions â€“ will set you up for success. Robert Rose explains the why and how.
Youâ€™ll struggle to show contentâ€™s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story â€“ developing and tracking a strategic process matters, too.
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brandâ€™s marketing goals.
You donâ€™t need a background in marketing to excel in content. You do need a clear focus on your audience’s needs, program goals, and story ideas that support both. Hereâ€™s how TD Bank Groupâ€™s lead content strategist applied these concepts to build an award-winning program.
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you’re adequately prepared (and where to focus if you’re not).
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here’s why you should try a purple-audience approach instead (and how to do it).
Writing is hard. Itâ€™s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear â€“ help is here. Follow one or more of these seven tricks to make writing easier.
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.
Browse this list of books about content marketing, writing, personal branding, and more to fill out your wish list or choose a gift for a team member. Each title comes recommended by your peers in the Content Marketing Institute community.
Give thanks for great content marketing and savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
Millions gather to view your content marketing. Itâ€™s the stuff of your professional dreams. And itâ€™s the reality for marketers at Macyâ€™s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
With a new CEO on board, Land Oâ€™Lakes embarked on a three-year strategic communications plan to raise her and the brandâ€™s profile. They found a mission greater than sales along the way.
Mary Poppins had it almost right Â¬Â¬â€“ just find the story and â€“snap â€“ the contentâ€™s jobâ€™s a game. Then even the boring tasks you undertake become â€“ well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforceâ€™s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Over half of manufacturing marketers say theyâ€™re challenged by three things. Find out what they are in todayâ€™s release of CMIâ€™s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.