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Data Management Platform

Top Data Management Platforms

Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to different customer segments, demographic customers, past browser interactions, customer locations, multiple device usages and many … Read more

Categories Articles Tags CloudEra, Data Management Platform, DMP, Lotame, Nielsen, OnAudience, Salesforce, SnowFlake

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