A7: I love Annie’s comment in her prediction: “Blend human stories with facts, stats, and science to engage both the hearts and minds of your audience.” It’s a good time to ask yourself/your team – are we doing all three? #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
A6: Kudos to @KhalilGarriott for including Counting Crows lyrics in his full prediction. It’s so important for brands to build their OWN audiences and make subscribers/followers/watchers/buyers want to be loyal fans. #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
A4: I love that @Flowhub’s Amber is planning to make customers the heroes of her stories. Humans like to learn about other humans. It makes a brand feel more approachable and the content more memorable. #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
A3: We all need more Ted Lasso in our lives! Great content can educate, entertain, inspire and make people feel curious or motivated to come back for more. #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
A2: There’s no shortage of digital content noise these days, but there’s little patience for tolerating mediocre content. Never has the quality of content been more important for marketers to earn attention and loyalty. #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
A1: Couldn’t agree more with @Imprint_AndyS! Building and nurturing digital relationships needs to continue regardless of the pandemic. Marketers can’t afford to underestimate this even when the excitement of face-to-face gatherings makes us giddy! #CMWorld
— Stephanie Stahl (@EditorStahl) December 14, 2021
“It’s the experience we deliver that will determine whether we succeed or fail” when trying to engage executives, says @4markb. #CMWorld pic.twitter.com/OaqUNXw1YY
— Stephanie Stahl (@EditorStahl) December 8, 2021
A5: Content is such a powerful tool. Educating vs. hard pitching is attention getting and effective in the proper context. There are three things that matter most with such content: high quality, high quality, and high quality. #CMWorld
— Stephanie Stahl (@EditorStahl) December 15, 2020