Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.
Deep Learning vs. Machine Learning: What Marketers Need to Know
What’s the difference between machine learning and deep learning? And what do they both have to do with AI? Here’s what marketers need to know.
4 AI Controversies Marketers and Brands Should Avoid
To help you avoid missteps when integrating artificial intelligence into your strategy, here are four cons of AI marketers should keep in mind.
What is AI? What Marketers Need to Know
Learn the definition of AI, the different types of AI, and how AI can streamline marketing processes.
Product Attributes: What Marketers Need to Know
Here’s what marketers need to know about product attributes and why they’re necessary to a successful marketing strategy.
What is Deep Learning? Here’s Everything Marketers Need to Know
AI can make marketing easier and more efficient via deep learning technology. But what is deep learning? Here’s what marketers need to know.
Facebook Engagement: Everything You Need to Know [+ Research]
What is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know.
How to Post Reels on Facebook
Want to create an outstanding Facebook Reel for your brand? Here’s a step-by-step guide on posting Reels to Facebook as well as best practices to follow.
Will Marketers Continue to Use Twitter in 2023? [New Data]
We surveyed over 100 marketers to get their perspectives on whether they’d still use Twitter in light of the platform’s recent changes.
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
If you’re concerned the changes coming to Twitter may not align with your brand campaign, here are some alternative platforms to consider.
What to Look for When Hiring Creators, According to HubSpot Experts
The experts at HubSpot explain what to look for when hiring creators. These tips are helpful whether you’re a brand or creator looking for collaborations.
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Micro-influencers are gaining traction among marketers, but why? Here are four data-driven reasons you should collaborate with micro-influencers in 2023.
How Often You Should Publish Blog, Video, and Social Media Content
HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know.
The Creator Economy Market Size is Growing: How Brands Can Leverage It
The creator economy has scene massive growth in the last few years, but how can marketers leverage it and what does the future of this economy look like?
The Business of Creators in 2022: What Marketers Need to Know
To gain insight into the world of content creators, we surveyed 300+ marketing and business-specific content creators. Here’s what marketers need to know.
4 Things Content Marketers Can Learn From HubSpot’s Creators
Here’s how marketing professionals can thrive in the creator economy, according to creators in HubSpot’s Creator Program.
8 Holiday Giveaway Ideas To Boost Revenue
‘Tis the season to prep for the holidays! Here are 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.
Program Management Vs. Project Management: What You Need To Know
What is the difference between program management and project management? What do project managers and program managers do?Â Here’s all you need to know.
5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
From custom graphics to original data and unique content, these five blogging trends can help boost your blog’s traffic and conversions.
9 Black Friday Marketing Strategies for 2022
Here are nine of the best Black Friday marketing ideas you should consider for 2022.
10 Creator Economy Startups Marketers Should Know
Here are 10 of the top creator economy startups that are game changers for content creators.
Drip Marketing: Everything You Need to Know [+ 3 Examples]
Drip marketing helps marketers maintain contact with customers by sending reminders of available products and services. Here’s how your brand can benefit.
15 Best Motivational Podcasts You Need to Hear
Need motivation? Here’s a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.
YouTube Hashtags: What Marketers Need to Know
YouTube hashtags make videos more discoverable â€” benefiting both users and creators. Here’s everything marketers need to know about YouTube hashtags.
100 of the Best Hashtags for TikTok
No matter the kind of TikTok content you’re creating, these 100 hashtags will help your next video go viral.
How 10 Brands Use Pinterest Idea Pins for Marketing
Pinterest Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here’s how these 10 brands are using Idea Pins.
Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
Should marketers leverage audio chat rooms if they want to attract Gen Z? Here’s data you should know to make the right decision for your brand.
If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
Gen Alpha is expected to be the most socially aware and digitally savvy generation thus far. Here is how brands will need to market to them in the future.
How to Grow Your Podcast
From leveraging email marketing to networking with other podcasters, there are several different ways you can find your podcast’s audience.
Facebook is Redesigning its News Feed: What Marketers Need to Know
Meta announced a change to Facebook’s news feed â€” it’s been split in two! Here’s what marketers need to know about the change in the app’s feed.
Offline Marketing: Should You Leverage It in a Post-Pandemic World?
In a post-pandemic world, there’s a chance offline marketing could make a comeback.Â Here’s how marketers can leverage offline marketing in the future.
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
In this blog, we’re going to explore what a digital creator is and how to get started in content creation.
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]
Here are some tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money â€” or any money at all.
YouTube Challenges To Boost Subscribers in 2022
YouTube challenges are a great way to make your channel stand out and boost subscribers. Here are a few viral challenges that will attract an audience.
2022 Email Marketing Benchmarks [HubSpot Data]
To improve your email marketing metrics, here are some useful email marketing benchmarks from a survey we conducted among hundreds of marketers.
2022 CPL and CAC Benchmarks [HubSpot Research]
To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are helpful CPL and CAC benchmarks you should know.
The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]
Looking to generate more engagement with your videos? Here are the top video marketing tactics brands are using to boost leads and expand their audience.
How Local Business Schema Can Boost Your Company’s Visibility Online
To boost your company’s visibility in search engine results, local business schema could be the tool you need.Â Here’s all you need to know to get started.
20 Webinar Landing Page Examples That Will Boost Conversion Rates
A webinar can connect your brand directly to your audience â€” boosting conversions. To get started, here are 20 webinar landing page examples.
Why Self-Awareness in Leadership is a Must-Have for Success
Self-awareness in leadership is important to the success of any team. Here’s why you should strive to become a self-aware leader.
Local SEO Audit: Everything You Need to Know [+ How to Perform One]
Unsure if your business’ online presence is attracting local customers? Try conducting a local SEO audit! Here’s how you can perform one for your company.
25 Copywriting Portfolio Examples That Will Secure Your Next Gig
Ready to update â€” or start â€” your copywriting portfolio? Here are 25 portfolio examples that will secure your next gig.
16 Leadership Goals Every Business Leader Should Have
Effective leaders always have leadership goals they are working toward. Here are 16 leadership goals you should have to be the best leader you can be.
13 Common Interview Questions and How to Answer Them
Need to prepare for your next big job interview? Here are 13 common interview questions and how to answer them.
30 Leadership Behaviors You Need to be an Excellent Leader
Do your current leadership behaviors align with both your and your team’s goals? Here are 30 leadership behaviors you need for success.
10 Positive Feedback Examples Your Employees Need to Hear
Positive feedback is key to a healthy work environment in which your employees feel appreciated. Here’s how you can give positive feedback at the office.