Erica Santiago

Learn how you can switch platforms as a content creator and still amass a large following with these expert tips.

Learn how to blend data science with AI to streamline your marketing data process, even if you’re not an expert in either.

Will AI integration impact your web traffic? 68% of web analysts say it will be a positive impact, but are they right? Here’s what we know.

Wondering if you should still leverage Facebook in 2023? Take a look at the statistics we’ve compiled here.

Here are some of the most followed brands on Threads and how they grew their following so quickly.

How could SGE affect your website’s traffic, and how can you prepare for the integration of generative AI with search engine results? Here’s what we predict.

How are content creators using Threads and can it present the same branding opportunities as Twitter? Here’s what several content creators have to say.

How are brands navigating Threads and whom should your brand be on the platform? Threads is still very new, but here is what we know.

These 10 product video examples will help inspire your next video so you can encourage consumers to trust your brand and buy.

Are you a content creator looking to rebrand your platform? Here’s expert advice on how to execute a rebrand and remain relevant.

HubSpot conducted two surveys concerning AI in 2017 and 2023, respectively. Here is how public perception of AI has changed over the years.

Want to create an explainer video? Here’s how to get started plus 10 examples to get you inspired.

What is a personal brand, and why should every content creator have one? Here’s what you should know, plus expert tips.

How-to videos engage your audience, establish credibility, and help people learn about your brand. Here are some excellent how-to video examples.

Explore several different AI video generator tools and platforms to streamline your video production for your next campaign.

Discover these 10 ChatGPT alternatives to use in your marketing workflow. Even better — some are free!

Learn about AI-powered advertising, its advantages, challenges, and how you can use it to promote your brand.

Discover 15 apps that can help your brand stand out on Instagram by tracking analytics and improving the quality of your photos.

With AI changing the marketing landscape, what new marketing jobs could the technology produce? Here’s what we found.

Here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it to remain competitive.

Here are the steps you need to take to become an influencer that brands and consumers trust.

Discover platforms that connect brands with influencers, and vice versa, to foster growth and achieve your marketing goals.

Explore various AI SEO tools that can help optimize your content to rank high in search engine results, and gain insight into how marketers use AI.

Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

What’s the difference between machine learning and deep learning? And what do they both have to do with AI? Here’s what marketers need to know.

To help you avoid missteps when integrating artificial intelligence into your strategy, here are four cons of AI marketers should keep in mind.

Learn the definition of AI, the different types of AI, and how AI can streamline marketing processes.

Here’s what marketers need to know about product attributes and why they’re necessary to a successful marketing strategy.

AI can make marketing easier and more efficient via deep learning technology. But what is deep learning? Here’s what marketers need to know.

What is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know.

Want to create an outstanding Facebook Reel for your brand? Here’s a step-by-step guide on posting Reels to Facebook as well as best practices to follow.

We surveyed over 100 marketers to get their perspectives on whether they’d still use Twitter in light of the platform’s recent changes.

If you’re concerned the changes coming to Twitter may not align with your brand campaign, here are some alternative platforms to consider.

The experts at HubSpot explain what to look for when hiring creators. These tips are helpful whether you’re a brand or creator looking for collaborations.

Micro-influencers are gaining traction among marketers, but why? Here are four data-driven reasons you should collaborate with micro-influencers in 2023.

HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know.

The creator economy has scene massive growth in the last few years, but how can marketers leverage it and what does the future of this economy look like?

To gain insight into the world of content creators, we surveyed 300+ marketing and business-specific content creators. Here’s what marketers need to know.

Here’s how marketing professionals can thrive in the creator economy, according to creators in HubSpot’s Creator Program.

‘Tis the season to prep for the holidays! Here are 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.

What is the difference between program management and project management? What do project managers and program managers do? Here’s all you need to know.

From custom graphics to original data and unique content, these five blogging trends can help boost your blog’s traffic and conversions.

Here are nine of the best Black Friday marketing ideas you should consider for 2022.

Here are 10 of the top creator economy startups that are game changers for content creators.

Drip marketing helps marketers maintain contact with customers by sending reminders of available products and services. Here’s how your brand can benefit.

Need motivation? Here’s a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.

YouTube hashtags make videos more discoverable — benefiting both users and creators. Here’s everything marketers need to know about YouTube hashtags.

No matter the kind of TikTok content you’re creating, these 100 hashtags will help your next video go viral.