Erica Santiago

Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

What’s the difference between machine learning and deep learning? And what do they both have to do with AI? Here’s what marketers need to know.

To help you avoid missteps when integrating artificial intelligence into your strategy, here are four cons of AI marketers should keep in mind.

Learn the definition of AI, the different types of AI, and how AI can streamline marketing processes.

Here’s what marketers need to know about product attributes and why they’re necessary to a successful marketing strategy.

AI can make marketing easier and more efficient via deep learning technology. But what is deep learning? Here’s what marketers need to know.

What is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know.

Want to create an outstanding Facebook Reel for your brand? Here’s a step-by-step guide on posting Reels to Facebook as well as best practices to follow.

We surveyed over 100 marketers to get their perspectives on whether they’d still use Twitter in light of the platform’s recent changes.

If you’re concerned the changes coming to Twitter may not align with your brand campaign, here are some alternative platforms to consider.

The experts at HubSpot explain what to look for when hiring creators. These tips are helpful whether you’re a brand or creator looking for collaborations.

Micro-influencers are gaining traction among marketers, but why? Here are four data-driven reasons you should collaborate with micro-influencers in 2023.

HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know.

The creator economy has scene massive growth in the last few years, but how can marketers leverage it and what does the future of this economy look like?

To gain insight into the world of content creators, we surveyed 300+ marketing and business-specific content creators. Here’s what marketers need to know.

Here’s how marketing professionals can thrive in the creator economy, according to creators in HubSpot’s Creator Program.

‘Tis the season to prep for the holidays! Here are 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.

What is the difference between program management and project management? What do project managers and program managers do? Here’s all you need to know.

From custom graphics to original data and unique content, these five blogging trends can help boost your blog’s traffic and conversions.

Here are nine of the best Black Friday marketing ideas you should consider for 2022.

Here are 10 of the top creator economy startups that are game changers for content creators.

Drip marketing helps marketers maintain contact with customers by sending reminders of available products and services. Here’s how your brand can benefit.

Need motivation? Here’s a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.

YouTube hashtags make videos more discoverable — benefiting both users and creators. Here’s everything marketers need to know about YouTube hashtags.

No matter the kind of TikTok content you’re creating, these 100 hashtags will help your next video go viral.

Pinterest Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here’s how these 10 brands are using Idea Pins.

Should marketers leverage audio chat rooms if they want to attract Gen Z? Here’s data you should know to make the right decision for your brand.

Gen Alpha is expected to be the most socially aware and digitally savvy generation thus far. Here is how brands will need to market to them in the future.

From leveraging email marketing to networking with other podcasters, there are several different ways you can find your podcast’s audience.

Meta announced a change to Facebook’s news feed — it’s been split in two! Here’s what marketers need to know about the change in the app’s feed.

In a post-pandemic world, there’s a chance offline marketing could make a comeback. Here’s how marketers can leverage offline marketing in the future.

In this blog, we’re going to explore what a digital creator is and how to get started in content creation.

Here are some tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all.

YouTube challenges are a great way to make your channel stand out and boost subscribers. Here are a few viral challenges that will attract an audience.

To improve your email marketing metrics, here are some useful email marketing benchmarks from a survey we conducted among hundreds of marketers.

To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are helpful CPL and CAC benchmarks you should know.

Looking to generate more engagement with your videos? Here are the top video marketing tactics brands are using to boost leads and expand their audience.

To boost your company’s visibility in search engine results, local business schema could be the tool you need. Here’s all you need to know to get started.

A webinar can connect your brand directly to your audience — boosting conversions. To get started, here are 20 webinar landing page examples.

Self-awareness in leadership is important to the success of any team. Here’s why you should strive to become a self-aware leader.

Unsure if your business’ online presence is attracting local customers? Try conducting a local SEO audit! Here’s how you can perform one for your company.

Ready to update — or start — your copywriting portfolio? Here are 25 portfolio examples that will secure your next gig.

Effective leaders always have leadership goals they are working toward. Here are 16 leadership goals you should have to be the best leader you can be.

Need to prepare for your next big job interview? Here are 13 common interview questions and how to answer them.

Do your current leadership behaviors align with both your and your team’s goals? Here are 30 leadership behaviors you need for success.

Positive feedback is key to a healthy work environment in which your employees feel appreciated. Here’s how you can give positive feedback at the office.