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Erica Santiago

30 Best Bots for Marketers in 2023

Mon, 13 Mar 2023 by News

Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.


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Categories Marketing News Tags Erica Santiago

Deep Learning vs. Machine Learning: What Marketers Need to Know

Mon, 13 Mar 2023 by News

What’s the difference between machine learning and deep learning? And what do they both have to do with AI? Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

4 AI Controversies Marketers and Brands Should Avoid

Mon, 06 Mar 2023 by News

To help you avoid missteps when integrating artificial intelligence into your strategy, here are four cons of AI marketers should keep in mind.


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Categories Marketing News Tags Erica Santiago

What is AI? What Marketers Need to Know

Tue, 28 Feb 2023 by News

Learn the definition of AI, the different types of AI, and how AI can streamline marketing processes.


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Categories Marketing News Tags Erica Santiago

Product Attributes: What Marketers Need to Know

Wed, 08 Feb 2023 by News

Here’s what marketers need to know about product attributes and why they’re necessary to a successful marketing strategy.


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Categories Marketing News Tags Erica Santiago

What is Deep Learning? Here’s Everything Marketers Need to Know

Tue, 07 Feb 2023 by News

AI can make marketing easier and more efficient via deep learning technology. But what is deep learning? Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

Facebook Engagement: Everything You Need to Know [+ Research]

Mon, 06 Feb 2023 by News
Facebook Engagement: Everything You Need to Know [+ Research]

What is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know.


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Categories Marketing News Tags Erica Santiago

How to Post Reels on Facebook

Tue, 31 Jan 2023 by News

Want to create an outstanding Facebook Reel for your brand? Here’s a step-by-step guide on posting Reels to Facebook as well as best practices to follow.


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Categories Marketing News Tags Erica Santiago

Will Marketers Continue to Use Twitter in 2023? [New Data]

Mon, 16 Jan 2023 by News
Will Marketers Continue to Use Twitter in 2023? [New Data]

We surveyed over 100 marketers to get their perspectives on whether they’d still use Twitter in light of the platform’s recent changes.


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Categories Marketing News Tags Erica Santiago

11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Mon, 09 Jan 2023 by News
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

If you’re concerned the changes coming to Twitter may not align with your brand campaign, here are some alternative platforms to consider.


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Categories Marketing News Tags Erica Santiago

What to Look for When Hiring Creators, According to HubSpot Experts

Tue, 03 Jan 2023 by News

The experts at HubSpot explain what to look for when hiring creators. These tips are helpful whether you’re a brand or creator looking for collaborations.


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Categories Marketing News Tags Erica Santiago

4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Tue, 20 Dec 2022 by News
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Micro-influencers are gaining traction among marketers, but why? Here are four data-driven reasons you should collaborate with micro-influencers in 2023.


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Categories Marketing News Tags Erica Santiago

How Often You Should Publish Blog, Video, and Social Media Content

Mon, 19 Dec 2022 by News

HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know.


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Categories Marketing News Tags Erica Santiago

The Creator Economy Market Size is Growing: How Brands Can Leverage It

Fri, 02 Dec 2022 by News

The creator economy has scene massive growth in the last few years, but how can marketers leverage it and what does the future of this economy look like?


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Categories Marketing News Tags Erica Santiago

The Business of Creators in 2022: What Marketers Need to Know

Mon, 21 Nov 2022 by News

To gain insight into the world of content creators, we surveyed 300+ marketing and business-specific content creators. Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

4 Things Content Marketers Can Learn From HubSpot’s Creators

Mon, 14 Nov 2022 by News

Here’s how marketing professionals can thrive in the creator economy, according to creators in HubSpot’s Creator Program.


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Categories Marketing News Tags Erica Santiago

8 Holiday Giveaway Ideas To Boost Revenue

Fri, 11 Nov 2022 by News

‘Tis the season to prep for the holidays! Here are 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.


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Categories Marketing News Tags Erica Santiago

Program Management Vs. Project Management: What You Need To Know

Wed, 09 Nov 2022 by News

What is the difference between program management and project management? What do project managers and program managers do? Here’s all you need to know.


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Categories Marketing News Tags Erica Santiago

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

Mon, 07 Nov 2022 by News

From custom graphics to original data and unique content, these five blogging trends can help boost your blog’s traffic and conversions.


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Categories Marketing News Tags Erica Santiago

9 Black Friday Marketing Strategies for 2022

Sat, 05 Nov 2022 by News

Here are nine of the best Black Friday marketing ideas you should consider for 2022.


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Categories Marketing News Tags Erica Santiago

10 Creator Economy Startups Marketers Should Know

Fri, 28 Oct 2022 by News

Here are 10 of the top creator economy startups that are game changers for content creators.


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Categories Marketing News Tags Erica Santiago

Drip Marketing: Everything You Need to Know [+ 3 Examples]

Sat, 08 Oct 2022 by News
Drip Marketing: Everything You Need to Know [+ 3 Examples]

Drip marketing helps marketers maintain contact with customers by sending reminders of available products and services. Here’s how your brand can benefit.


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Categories Marketing News Tags Erica Santiago

15 Best Motivational Podcasts You Need to Hear

Tue, 04 Oct 2022 by News

Need motivation? Here’s a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.


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Categories Marketing News Tags Erica Santiago

YouTube Hashtags: What Marketers Need to Know

Tue, 27 Sep 2022 by News

YouTube hashtags make videos more discoverable — benefiting both users and creators. Here’s everything marketers need to know about YouTube hashtags.


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Categories Marketing News Tags Erica Santiago

100 of the Best Hashtags for TikTok

Tue, 27 Sep 2022 by News

No matter the kind of TikTok content you’re creating, these 100 hashtags will help your next video go viral.


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Categories Marketing News Tags Erica Santiago

How 10 Brands Use Pinterest Idea Pins for Marketing

Fri, 23 Sep 2022 by News

Pinterest Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here’s how these 10 brands are using Idea Pins.


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Categories Marketing News Tags Erica Santiago

Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?

Fri, 16 Sep 2022 by News

Should marketers leverage audio chat rooms if they want to attract Gen Z? Here’s data you should know to make the right decision for your brand.


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Categories Marketing News Tags Erica Santiago

If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Mon, 12 Sep 2022 by News

Gen Alpha is expected to be the most socially aware and digitally savvy generation thus far. Here is how brands will need to market to them in the future.


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Categories Marketing News Tags Erica Santiago

How to Grow Your Podcast

Wed, 07 Sep 2022 by News

From leveraging email marketing to networking with other podcasters, there are several different ways you can find your podcast’s audience.


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Categories Marketing News Tags Erica Santiago

Facebook is Redesigning its News Feed: What Marketers Need to Know

Fri, 02 Sep 2022 by News

Meta announced a change to Facebook’s news feed — it’s been split in two! Here’s what marketers need to know about the change in the app’s feed.


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Categories Marketing News Tags Erica Santiago

Offline Marketing: Should You Leverage It in a Post-Pandemic World?

Fri, 02 Sep 2022 by News

In a post-pandemic world, there’s a chance offline marketing could make a comeback. Here’s how marketers can leverage offline marketing in the future.


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Categories Marketing News Tags Erica Santiago

Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]

Tue, 23 Aug 2022 by News
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]

In this blog, we’re going to explore what a digital creator is and how to get started in content creation.


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Categories Marketing News Tags Erica Santiago

How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

Fri, 19 Aug 2022 by News
How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

Here are some tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all.


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Categories Marketing News Tags Erica Santiago

YouTube Challenges To Boost Subscribers in 2022

Fri, 12 Aug 2022 by News

YouTube challenges are a great way to make your channel stand out and boost subscribers. Here are a few viral challenges that will attract an audience.


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Categories Marketing News Tags Erica Santiago

2022 Email Marketing Benchmarks [HubSpot Data]

Mon, 01 Aug 2022 by News
2022 Email Marketing Benchmarks [HubSpot Data]

To improve your email marketing metrics, here are some useful email marketing benchmarks from a survey we conducted among hundreds of marketers.


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Categories Marketing News Tags Erica Santiago

2022 CPL and CAC Benchmarks [HubSpot Research]

Fri, 22 Jul 2022 by News
2022 CPL and CAC Benchmarks [HubSpot Research]

To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are helpful CPL and CAC benchmarks you should know.


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Categories Marketing News Tags Erica Santiago

The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]

Mon, 11 Jul 2022 by News
The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]

Looking to generate more engagement with your videos? Here are the top video marketing tactics brands are using to boost leads and expand their audience.


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Categories Marketing News Tags Erica Santiago

How Local Business Schema Can Boost Your Company’s Visibility Online

Wed, 06 Jul 2022 by News

To boost your company’s visibility in search engine results, local business schema could be the tool you need. Here’s all you need to know to get started.


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Categories Marketing News Tags Erica Santiago

20 Webinar Landing Page Examples That Will Boost Conversion Rates

Thu, 23 Jun 2022 by News

A webinar can connect your brand directly to your audience — boosting conversions. To get started, here are 20 webinar landing page examples.


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Categories Marketing News Tags Erica Santiago

Why Self-Awareness in Leadership is a Must-Have for Success

Thu, 23 Jun 2022 by News

Self-awareness in leadership is important to the success of any team. Here’s why you should strive to become a self-aware leader.


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Categories Marketing News Tags Erica Santiago

Local SEO Audit: Everything You Need to Know [+ How to Perform One]

Thu, 16 Jun 2022 by News
Local SEO Audit: Everything You Need to Know [+ How to Perform One]

Unsure if your business’ online presence is attracting local customers? Try conducting a local SEO audit! Here’s how you can perform one for your company.


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Categories Marketing News Tags Erica Santiago

25 Copywriting Portfolio Examples That Will Secure Your Next Gig

Thu, 16 Jun 2022 by News

Ready to update — or start — your copywriting portfolio? Here are 25 portfolio examples that will secure your next gig.


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Categories Marketing News Tags Erica Santiago

16 Leadership Goals Every Business Leader Should Have

Wed, 01 Jun 2022 by News

Effective leaders always have leadership goals they are working toward. Here are 16 leadership goals you should have to be the best leader you can be.


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Categories Marketing News Tags Erica Santiago

13 Common Interview Questions and How to Answer Them

Tue, 24 May 2022 by News

Need to prepare for your next big job interview? Here are 13 common interview questions and how to answer them.


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Categories Marketing News Tags Erica Santiago

30 Leadership Behaviors You Need to be an Excellent Leader

Mon, 23 May 2022 by News

Do your current leadership behaviors align with both your and your team’s goals? Here are 30 leadership behaviors you need for success.


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Categories Marketing News Tags Erica Santiago

10 Positive Feedback Examples Your Employees Need to Hear

Thu, 19 May 2022 by News

Positive feedback is key to a healthy work environment in which your employees feel appreciated. Here’s how you can give positive feedback at the office.


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Categories Marketing News Tags Erica Santiago

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