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Erica Santiago

How to Switch Platforms as a Creator and Amass New Followers

Mon, 18 Sep 2023 by News

Learn how you can switch platforms as a content creator and still amass a large following with these expert tips.


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Categories Marketing News Tags Erica Santiago

How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)

Mon, 18 Sep 2023 by News

Learn how to blend data science with AI to streamline your marketing data process, even if you’re not an expert in either.


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Categories Marketing News Tags Erica Santiago

68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?

Mon, 28 Aug 2023 by News

Will AI integration impact your web traffic? 68% of web analysts say it will be a positive impact, but are they right? Here’s what we know.


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Categories Marketing News Tags Erica Santiago

22 Facebook Stats to Know in 2023 [+HubSpot Data]

Tue, 15 Aug 2023 by News
22 Facebook Stats to Know in 2023 [+HubSpot Data]

Wondering if you should still leverage Facebook in 2023? Take a look at the statistics we’ve compiled here.


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Categories Marketing News Tags Erica Santiago

The Top Brands on Threads & How They Gained Followers So Quickly

Mon, 14 Aug 2023 by News

Here are some of the most followed brands on Threads and how they grew their following so quickly.


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Categories Marketing News Tags Erica Santiago

How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]

Mon, 14 Aug 2023 by News
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]

How could SGE affect your website’s traffic, and how can you prepare for the integration of generative AI with search engine results? Here’s what we predict.


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Categories Marketing News Tags Erica Santiago

How Content Creators Are Tackling The New Instagram Threads

Tue, 08 Aug 2023 by News

How are content creators using Threads and can it present the same branding opportunities as Twitter? Here’s what several content creators have to say.


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Categories Marketing News Tags Erica Santiago

Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?

Tue, 01 Aug 2023 by News

How are brands navigating Threads and whom should your brand be on the platform? Threads is still very new, but here is what we know.


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Categories Marketing News Tags Erica Santiago

Product Videos: 10 of the Best Promotional Product Videos Ever

Fri, 21 Jul 2023 by News

These 10 product video examples will help inspire your next video so you can encourage consumers to trust your brand and buy.


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Categories Marketing News Tags Erica Santiago

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Tue, 18 Jul 2023 by News
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Are you a content creator looking to rebrand your platform? Here’s expert advice on how to execute a rebrand and remain relevant.


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Categories Marketing News Tags Erica Santiago

How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]

Tue, 11 Jul 2023 by News
How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]

HubSpot conducted two surveys concerning AI in 2017 and 2023, respectively. Here is how public perception of AI has changed over the years.


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Categories Marketing News Tags Erica Santiago

Explainer Videos: 10 Examples for Marketers

Tue, 11 Jul 2023 by News

Want to create an explainer video? Here’s how to get started plus 10 examples to get you inspired.


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Categories Marketing News Tags Erica Santiago

How to Create a Unique, Relatable Brand as a Content Creator

Mon, 10 Jul 2023 by News

What is a personal brand, and why should every content creator have one? Here’s what you should know, plus expert tips.


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Categories Marketing News Tags Erica Santiago

10 How-To Videos That Really Work (And Why)

Tue, 27 Jun 2023 by News

How-to videos engage your audience, establish credibility, and help people learn about your brand. Here are some excellent how-to video examples.


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Categories Marketing News Tags Erica Santiago

11 AI Video Generators to Use in 2023

Tue, 20 Jun 2023 by News

Explore several different AI video generator tools and platforms to streamline your video production for your next campaign.


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Categories Marketing News Tags Erica Santiago

10 ChatGPT Alternatives for Marketers

Tue, 13 Jun 2023 by News

Discover these 10 ChatGPT alternatives to use in your marketing workflow. Even better — some are free!


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Categories Marketing News Tags Erica Santiago

AI Advertising: Pros, Cons, Tips & Examples

Tue, 13 Jun 2023 by News

Learn about AI-powered advertising, its advantages, challenges, and how you can use it to promote your brand.


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Categories Marketing News Tags Erica Santiago

15 Apps for Instagram Posts to Make Your Content Stand Out

Fri, 09 Jun 2023 by News

Discover 15 apps that can help your brand stand out on Instagram by tracking analytics and improving the quality of your photos.


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Categories Marketing News Tags Erica Santiago

New Marketing Jobs That Could Focus on AI [Data + Examples]

Tue, 30 May 2023 by News
New Marketing Jobs That Could Focus on AI [Data + Examples]

With AI changing the marketing landscape, what new marketing jobs could the technology produce? Here’s what we found.


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Categories Marketing News Tags Erica Santiago

AI Marketing Automation: What Marketers Need to Know

Tue, 23 May 2023 by News

Here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it to remain competitive.


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Categories Marketing News Tags Erica Santiago

12 Tips on How to Become an Influencer [+Data]

Mon, 22 May 2023 by News
12 Tips on How to Become an Influencer [+Data]

Here are the steps you need to take to become an influencer that brands and consumers trust.


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Categories Marketing News Tags Erica Santiago

The Top Channels for Influencer Marketing in 2023 [New Data]

Mon, 08 May 2023 by News
The Top Channels for Influencer Marketing in 2023 [New Data]

Discover platforms that connect brands with influencers, and vice versa, to foster growth and achieve your marketing goals.


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Categories Marketing News Tags Erica Santiago

15 AI SEO Tools and How to Use AI in 2023 [New Data]

Mon, 08 May 2023 by News
15 AI SEO Tools and How to Use AI in 2023 [New Data]

Explore various AI SEO tools that can help optimize your content to rank high in search engine results, and gain insight into how marketers use AI.


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Categories Marketing News Tags Erica Santiago

30 Best Bots for Marketers in 2023

Mon, 13 Mar 2023 by News

Use these bots to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.


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Categories Marketing News Tags Erica Santiago

Deep Learning vs. Machine Learning: What Marketers Need to Know

Mon, 13 Mar 2023 by News

What’s the difference between machine learning and deep learning? And what do they both have to do with AI? Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

4 AI Controversies Marketers and Brands Should Avoid

Mon, 06 Mar 2023 by News

To help you avoid missteps when integrating artificial intelligence into your strategy, here are four cons of AI marketers should keep in mind.


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Categories Marketing News Tags Erica Santiago

What is AI? What Marketers Need to Know

Tue, 28 Feb 2023 by News

Learn the definition of AI, the different types of AI, and how AI can streamline marketing processes.


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Categories Marketing News Tags Erica Santiago

Product Attributes: What Marketers Need to Know

Wed, 08 Feb 2023 by News

Here’s what marketers need to know about product attributes and why they’re necessary to a successful marketing strategy.


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Categories Marketing News Tags Erica Santiago

What is Deep Learning? Here’s Everything Marketers Need to Know

Tue, 07 Feb 2023 by News

AI can make marketing easier and more efficient via deep learning technology. But what is deep learning? Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

Facebook Engagement: Everything You Need to Know [+ Research]

Mon, 06 Feb 2023 by News
Facebook Engagement: Everything You Need to Know [+ Research]

What is Facebook engagement, and how can you boost your brand’s engagement to reach a broader audience? Here’s everything marketers need to know.


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Categories Marketing News Tags Erica Santiago

How to Post Reels on Facebook

Tue, 31 Jan 2023 by News

Want to create an outstanding Facebook Reel for your brand? Here’s a step-by-step guide on posting Reels to Facebook as well as best practices to follow.


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Categories Marketing News Tags Erica Santiago

Will Marketers Continue to Use Twitter in 2023? [New Data]

Mon, 16 Jan 2023 by News
Will Marketers Continue to Use Twitter in 2023? [New Data]

We surveyed over 100 marketers to get their perspectives on whether they’d still use Twitter in light of the platform’s recent changes.


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Categories Marketing News Tags Erica Santiago

11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Mon, 09 Jan 2023 by News
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

If you’re concerned the changes coming to Twitter may not align with your brand campaign, here are some alternative platforms to consider.


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Categories Marketing News Tags Erica Santiago

What to Look for When Hiring Creators, According to HubSpot Experts

Tue, 03 Jan 2023 by News

The experts at HubSpot explain what to look for when hiring creators. These tips are helpful whether you’re a brand or creator looking for collaborations.


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Categories Marketing News Tags Erica Santiago

4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Tue, 20 Dec 2022 by News
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Micro-influencers are gaining traction among marketers, but why? Here are four data-driven reasons you should collaborate with micro-influencers in 2023.


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Categories Marketing News Tags Erica Santiago

How Often You Should Publish Blog, Video, and Social Media Content

Mon, 19 Dec 2022 by News

HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know.


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Categories Marketing News Tags Erica Santiago

The Creator Economy Market Size is Growing: How Brands Can Leverage It

Fri, 02 Dec 2022 by News

The creator economy has scene massive growth in the last few years, but how can marketers leverage it and what does the future of this economy look like?


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Categories Marketing News Tags Erica Santiago

The Business of Creators in 2022: What Marketers Need to Know

Mon, 21 Nov 2022 by News

To gain insight into the world of content creators, we surveyed 300+ marketing and business-specific content creators. Here’s what marketers need to know.


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Categories Marketing News Tags Erica Santiago

4 Things Content Marketers Can Learn From HubSpot’s Creators

Mon, 14 Nov 2022 by News

Here’s how marketing professionals can thrive in the creator economy, according to creators in HubSpot’s Creator Program.


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Categories Marketing News Tags Erica Santiago

8 Holiday Giveaway Ideas To Boost Revenue

Fri, 11 Nov 2022 by News

‘Tis the season to prep for the holidays! Here are 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.


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Categories Marketing News Tags Erica Santiago

Program Management Vs. Project Management: What You Need To Know

Wed, 09 Nov 2022 by News

What is the difference between program management and project management? What do project managers and program managers do? Here’s all you need to know.


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Categories Marketing News Tags Erica Santiago

5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders

Mon, 07 Nov 2022 by News

From custom graphics to original data and unique content, these five blogging trends can help boost your blog’s traffic and conversions.


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Categories Marketing News Tags Erica Santiago

9 Black Friday Marketing Strategies for 2022

Sat, 05 Nov 2022 by News

Here are nine of the best Black Friday marketing ideas you should consider for 2022.


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Categories Marketing News Tags Erica Santiago

10 Creator Economy Startups Marketers Should Know

Fri, 28 Oct 2022 by News

Here are 10 of the top creator economy startups that are game changers for content creators.


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Categories Marketing News Tags Erica Santiago

Drip Marketing: Everything You Need to Know [+ 3 Examples]

Sat, 08 Oct 2022 by News
Drip Marketing: Everything You Need to Know [+ 3 Examples]

Drip marketing helps marketers maintain contact with customers by sending reminders of available products and services. Here’s how your brand can benefit.


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Categories Marketing News Tags Erica Santiago

15 Best Motivational Podcasts You Need to Hear

Tue, 04 Oct 2022 by News

Need motivation? Here’s a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom.


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Categories Marketing News Tags Erica Santiago

YouTube Hashtags: What Marketers Need to Know

Tue, 27 Sep 2022 by News

YouTube hashtags make videos more discoverable — benefiting both users and creators. Here’s everything marketers need to know about YouTube hashtags.


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Categories Marketing News Tags Erica Santiago

100 of the Best Hashtags for TikTok

Tue, 27 Sep 2022 by News

No matter the kind of TikTok content you’re creating, these 100 hashtags will help your next video go viral.


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Categories Marketing News Tags Erica Santiago
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