Top Data Management Platforms
Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to different customer segments, demographic customers, past browser interactions, customer locations, multiple device usages and many more… Why to use DMPs? First of all, all of your data comes to an unique, single platform. You get a view of your customers over multiple browsers, devices, locations and etc… DMP can find you new and identical customers. All big DMPs provide a