Jennifer Torres

Silver Lake and CPP Investments will acquire Qualtrics for $12.5 Billion as SAP sells entire stake.

The onset of OpenAI’s ChatGPT made it possible for HubSpot’s founder to achieve a decades-long dream — the release of ChatSpot.ai and Content Assistant.

CMSWire Reporter Jennifer Torres chats with Acrolinx Chief Marketing Officer Chris Willis on this edition of CMO Circle.

Google’s newest AI tools aim to assist advertisers in creating more relevant and helpful ads.

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night.

CMSWire Reporter Jennifer Torres chats with Contentstack Chief Marketing Officer Susan Beermann on this edition of CMO Circle.

Level AI shares with CMSWire an exclusive first look at its newest AI system for customer service teams, AgentGPT.

TerminusDB unveils open-source CMS, Brand Neworks acquired by Augeo, SimplicityDX announces AI Edge, more CX news.

CMSWire Reporter Jennifer Torres chats with Sitecore Chief Marketing Officer Paige O’Neill on this edition of CMO Circle.

CMSWire Reporter Jennifer Torres hosts the debut episode of CMO Circle, with the spotlight on Shay Howe, CMO for ActiveCampaign.

Once the golden child of ecommerce, Carvana’s failure should serve as a cautionary tale for online retailers.

Are you truly fulfilling some basic psychological needs of your customers? And how is your chatbot game?

IBM’s debuts new software suite, OpenAI’s Converge offers $100M, LiveRamp and Meta expand partnership, more CX news.

Shutterstock and OpenAI expand partnership, Lytics debuts Conductor, TELUS acquires WillowTree, more CX news.

Qualtrics debuts CrossXM, former Best Buy CEO joins Spacee advisory board, CSG Xponent Ignite launches, more CX news.

Can location tech carve a path to great digital customer experiences?

Intercom updates Messenger, QuestionPro nabs journey mapping platform, Soul Machines Digital Iris stays on the job, more CX news.

Optimizely combines major suites into Orchestrate, Qualtrics debuts contact center solutions, Clearspeed lands $27M, more news.

It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending.

Sendinblue acquires Yodel.io, Calendly launches new dashboard, Flatfile lands $50M, more CX news.

The human voice is empathetic, remorseful, understanding and unique. But conversational voice AI is catching up — because contact centers are paying up.

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it.

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.

Today’s ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones?

Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices.

There’s no one single way to create a customer journey map. See how brands are approaching journey mapping today in strategic, emotional and goal-driven ways.

Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.