WE’RE BACK, BABY! Join @BuddyScalera and me for a great conversation with the one and only @Robert_Rose for this month’s episode of #TheCreativeShow… “Experiences & Underdogs.” Tune in for the shenanigans, stay for the talk! #CMWorld #ExperienceAdvisors #Creativity @CMIContent pic.twitter.com/J3fOMaPnXo
— Joseph Kalinowski (@jkkalinowski) June 21, 2022
A7: PARTICIPATION! Just like today, sit in on discussions, share your ideas, make sure that you take part in though sharing opportunities with your contemporaries and your community. They will not only help promote your brand, they will help you define it. #CMWorld
— Joseph Kalinowski (@jkkalinowski) May 24, 2022
We’re talking the benefits of relaxation and exercise today! I may just wear some vacation garb! Join us and relax. 🤘🏻 #CMWorld #TheCreativeShow #Relax #Creativity pic.twitter.com/NKilk8y9aW
— Joseph Kalinowski (@jkkalinowski) May 6, 2022
This is a great conversation… Especially now as so many mktg teams are dealing with departures and figuring out how to retain valued employees! @CMIContent @LinkedIn #CMWorld https://t.co/3D7OmJBHwz
— Joseph Kalinowski (@jkkalinowski) April 26, 2022
A7: Oh my, there are so many! As many of my friends know, my go-to design-led content examples involve the marketing of toy brands. I think the GI Joe brand from Hasbro hit it out of the park in ’82 with the convergence of comics and cartoons to sell toys. #CMWorld #GIJoe pic.twitter.com/3ToePKyBob
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A7B: I love what @Tesla is doing. They put almost $0 in a mktg budget, but their recruitment videos on Twitter are visually fantastic and they tell a story WITHOUT narration. Complete visual storytelling creating brand advocates. How cool is this? https://t.co/AhIawg7EVJ #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A6: The Adobe Creative Cloud offers some wonderful design tools for marketing teams. From “light” versions of the apps for novice users to more elite design tools for the designers on staff. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A6B: For marketers that do not have the means for a designer on their team, Canva is an option. But, I always say having the tools doesn’t make you an expert! I own a hammer and nails, but I’m a terrible carpenter. If possible, study some design basics before diving in. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A5C: AI will eventually get better when it comes to creative, but now, I think the spot for AI in design is helping with automation. Put a designer in charge of the creative (templates, etc) & let AI handle the repetitive work. Save time for your team to be creative! #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A5b: With that being said, I don’t want to sound like the “get off my lawn guy.” There is AI being created that is really coming around in the way of visual creativity! #CMWorld #ImGettingThere
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A5: I was always of the mind that a computer can’t always capture what human creative thought can process. Example: Listen to those AI-Generated Beatles songs. They sound like The Beatles, but not really. But, AI can do a heavy assist in the automation & that is huge!! #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A4b: Having your designer on hand at the start also allows for easier strategizing and content-mapping. Getting their input also sets expectations when it comes to project deliverables. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A4: Easy! Right from the start. Having your designer on hand at the foundation of a strategy is the absolute best time. Bringing in a visual creative specialist in the middle of a project can lead to frustration. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A3C: Saw a quote on LI about folks who think creatives get paid too much for a job that may only take 30 mins: “Yes, the job only took 30 mins. It took me YEARS to learn how to do that job in 30 mins. You’re not paying for the minutes, you’re paying for the years.” #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A3: Well, sometimes it’s obvious to realize to know when you’re in over your head. It’s better to make that decision early, as calling in a designer late in the game can really be stressful, especially if you have to play catch-up. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A2B: Speaking of consistency: Its a great thing to have and uphold. If a brand becomes inconsistent in their visuals and messaging, it is the firstling an audience or community notices. What do y’all think would happen if the #CMWorld logo was colored blue one day? YikeS!
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A2: It is crucial for any business/marketing/content plan to have brand standard rules or branding guidelines to follow. This gives anyone who is working with (or for) your brand a roadmap to follow for consistency across all projects. #CMWorld
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
A1: Understand that sometimes “good enough” is not good enough. You wouldn’t put content out into the ethos that was sub-standard… Why would you do the same with your visuals? Remember, your visuals/design is the first thing that your audience sees. #CMWorld #firstimpressions
— Joseph Kalinowski (@jkkalinowski) April 5, 2022
JOIN US! “The Creative Show” is live on Friday, Feb. 25 at 2PM EST. This month, we’re chatting the basics of NFTs. Let’s do this! @BuddyScalera @CMIContent @AmandaSubler @ComicBookSchool #TheCreativeShow #CMWorld https://t.co/m0my0tnnAg pic.twitter.com/JciwJWJ1NF
— Joseph Kalinowski (@jkkalinowski) February 24, 2022
Question for the community: Have you had a memorable personal moment that sticks with you, or a lightbulb business moment, while attending #CMWorld?
— Joseph Kalinowski (@jkkalinowski) February 15, 2022
A6: A tip, or advice for lack of a better term, is to not sweat the small stuff & take some risks. I always played it safe, until I took the risk & left a then steady gig to work for a new startup called @CMIContent. I didn’t do that until I was into my 30’s. #TakeRisks #CMWorld
— Joseph Kalinowski (@jkkalinowski) February 15, 2022
A5: Designer working in B2B publishing. Met @JoePulizzi through PTA group. Discovered we knew a lot of the same folks. He needed a designer for then Junta42. He hired me to be Creative Dir. for a new company we started called @CMIcontent. The rest, they say, is history. #CMWorld
— Joseph Kalinowski (@jkkalinowski) February 15, 2022
A4: Consistency. Create an editorial calendar. Go in with a strategy. The “shoot from the hip” style of marketing doesn’t work when you trying to satisfy an audience or create a community with content as the foundation. #CMWorld
— Joseph Kalinowski (@jkkalinowski) February 15, 2022
A2: I would really like to learn more and become more comfortable with Discord. I am on it, but sometimes I feel a little lost. #CMWorld
— Joseph Kalinowski (@jkkalinowski) February 15, 2022
A7: As we at #CMWorld (@CMIContent) have always said. Pass your audience the microphone. They will tell you what they need. #ListenUp
— Joseph Kalinowski (@jkkalinowski) December 14, 2021
What is the worst holiday gift you have ever received?#creativity #TheCreativeShow
We will share the best answers on Friday in our live show! cc @buddyscalera @AmandaSubler @CMIContent pic.twitter.com/mvs3Y4qe0x— Joseph Kalinowski (@jkkalinowski) December 10, 2021
Hey friends! A new “The Creative Show” is coming this Friday. Stay tuned for a couple questions @BuddyScalera and @AmandaSubler are going to be asking you this week. Stay tuned! #CMWorld cc @CMIContent pic.twitter.com/FSOMLIpocq
— Joseph Kalinowski (@jkkalinowski) December 6, 2021
You can never go wrong with adding more Darth Vader to anything. #CMWorld #VisualStorytelling
— Joseph Kalinowski (@jkkalinowski) November 3, 2021
@BuddyScalera and I will be chatting about “UX in the Real World.” Join in the fun! #CMWorld https://t.co/RUpWXAX9IF
— Joseph Kalinowski (@jkkalinowski) November 2, 2021
A5: First, what is the outcome you are trying to achieve? just like any project, having a distinct/solid objective will certainly help you in the creation. This will help you with your target audience & then set the foundation to the visual you want to create. #CMWorld #GroundUp
— Joseph Kalinowski (@jkkalinowski) November 2, 2021
A3: My local vintage toy store! I absolutely love the colorful graphics and packaging. It’s definitely one of my happy places. Sidenote: You may see it show up in our latest episode of The Creative Show! #CMWorld #TheCreativeShow
— Joseph Kalinowski (@jkkalinowski) November 2, 2021
We’re back at it today at 2pm chatting about “Creativity in the Pandemic.” Join us! @BuddyScalera @CMIContent #CMWorld pic.twitter.com/itKwgYufzq
— Joseph Kalinowski (@jkkalinowski) June 25, 2021
Q6b: I like what @DougKessler said in his #CMWorld presentation: “Let’s steal from the world’s most awesome content.” Really, he didn’t mean steal, but there’s nothing wrong with being influenced by what someone else is doing that is working… Let it inspire you!
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
Q6: That’s the best part of visual content. Finding the balance of great content/design/resonance. It takes a lot of trial & error since visuals can be interpreted differently between people. It’s a cumulative process of feedback & engagement to get to that sweet spot. #CMWorld https://t.co/eusQG2elNS
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
Q4b: Re: Audio channels & visuals. Great narratives will paint pictures in a listener’s mind. I listened to a pod w/Springsteen & Pres. Obama. There’s a clip tacked on of The Prez driving The Boss’ 63 ‘Vette. The sound of the engine & laughter painted a pic in my mind. #CMWorld
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
Q4: I’m firm believer in the Pulizzi/Rose edict of “not building your house on rented land.” In most cases, I would lean towards these being tactics. Like an octopus, your strategy is the head & the channel functions are the arms and they don’t always have to be related. #CMWorld https://t.co/etboSaQpvC
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
A3: One that recently appeared that I think is fantastic is the content McDonald’s has been putting out using a “single arch.” We all know the “golden arches,” but how great is a minimal design featuring a single arch? Simple, effective design that creates a story. #CMWorld pic.twitter.com/Hmnwff7E1L
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
A2b: Also, feel free to push the boundaries of your idenity standard with your visuals. Don’t be afraid to toe that line of breaking the rules! We do this from time to time at @CMIContent & its quite fun. #CMWorld gives us a lot of that flexibility to get a little more creative.
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
A2: Browns fans are going to hate this, but I love a quote by Steelers coach, Mike Tomlin. When asked about coaching, player changes, etc., he answers: “The standard is the standard.” Follow this rule. Stay true to what your audience expects. You’ll cut thru the noise. #CMWorld https://t.co/vPsHoEsIOW
— Joseph Kalinowski (@jkkalinowski) March 16, 2021
Hey folks! @BuddyScalera and I will be having a lively conversation regarding the visual storytelling behind a certain movie poster this Friday at 2PM EST! Stop by our livestream and say hi! cc @CMIContent #CMWorld pic.twitter.com/aOHITOneTK
— Joseph Kalinowski (@jkkalinowski) February 23, 2021
A5: First and foremost, walls/silos MUST be torn down. Teams must understand each others goals. By doing this, communication gaps can be easily filled as you know understand what everybody needs to achieve this goals. #CMWorld
— Joseph Kalinowski (@jkkalinowski) December 15, 2020
@DrewDavisHere bringing the heat, once again! #CMWorld #visualstorytelling #constraintsbreedcreativity
— Joseph Kalinowski (@jkkalinowski) November 19, 2020
A4: I’m currently reading @JohnCleese new book on creativity! It’s all about creating circumstances to inspire your creativity. No one can use the excuse “I’m not creative.” We all are. It’s all about letting go of the analytical “I need answers right now” thinking. #CMWorld
— Joseph Kalinowski (@jkkalinowski) October 20, 2020
Heading out in a few minutes for a #CMWorld Run! Who else is in? Post your pics! #CMWorldRunners
— Joseph Kalinowski (@jkkalinowski) October 14, 2020
Never too late to learn something new! Way to go @Luvvie! #alwayslearning #leadbyexample #CMWorld https://t.co/SMuWXMwCHu
— Joseph Kalinowski (@jkkalinowski) September 20, 2020