What can we learn about marketing and customer experience from the Star Wars franchise? A lot.
Ken Peterson
Follow These 6 Tips to Boost Success of Your Customer Experience Program
For strong customer experience, you must constantly demonstrate value. But are you measuring, and responding, in the right ways?
Does Your Customer Experience Strategy Yield a Diamond or a Lump of Coal?
The pressure towards perfection can have mixed results. It is the same way when setting goals around customer experience.