Lestraundra Alfred

TikTok is facing a potential nationwide ban in the U.S. Here’s how marketers and advertisers are navigating that possibility.

Sephora and TikTok are partnering to lead a content incubator for emerging beauty brands. Here’s why the partnership makes sense for the future of the beauty industry.

Meta recently announced plans to pause its Reels creator monetization program. Here’s what the platform will focus on instead and how creators can adapt.

The restaurant chain Chili’s gives an example of nostalgic marketing, a tactic that particularly appeals to millennials.

TikTok is successfully transitioning from a social media app to an entertainment platform. Here’s how this transition has already impacted the music industry.

Activewear subscription brand Fabletics is aiming to reach medical professionals with its new scrubs collection. Was this a good move for the brand?

Twitter and Meta have announced paid subscription options that allow users to purchase verification and unlock additional features. Will users opt in?

Delta recently launched its first coordinated marketing campaign for its SkyMiles loyalty program. We’re breaking down why reward programs are central to airline success.

The fashion industry and major sports leagues are teaming up for memorable branding initiatives.

What is de-influencing? Learn more about the trend taking over TikTok and what it means for those in influencer marketing.

Learn more about Snapple’s new AI-powered campaign designed to generate engagement from customers.

How this year’s Super Bowl Halftime headliner Rihanna has used her portfolio of high-profile business to promote her return to music.

Nike and Tiffany & Co. announced a co-branded product line that drew mixed reviews online and comparisons to AI-generated images.

Learn how grocery chain Erewhon is using content-creator partnerships to position itself as a lifestyle brand.

Spotify’s recent layoffs could signal a shift in priorities for the podcasting industry.

Are influencer brand trips an effective marketing strategy? We dive into Tarte’s 2023 creator trip to Dubai to discuss the efficacy of brand trips.

Major brands are incorporating social media marketing into their Super Bowl advertising strategies. Here are a few we’ve seen so far.

How Mielle Organics went viral on social media, and what that virality means for the company’s initial customer base.

In his latest Mint Mobile ad, Ryan Reynolds demonstrates how marketers can use ChatGPT to streamline their efforts.

Tabitha Brown has surpassed the typical influencer trajectory to create a lifestyle empire. Learn what differentiating factors helped Brown succeed.

Learn how Tito’s DIY January ad featuring Martha Stewart relates to alcohol consumption trends among younger consumers.

Learn why Equinox championing an anti-resolution message is equal parts exclusionary and on-brand.

Ready to start a chart-topping podcast? Follow these 15 easy steps to launch your own show.

Not sure which areas of your business could be improved with automation? Here are 20 ways you can automate your business for growth.

Want to level up your podcasting game? Check out the podcast equipment you need to take your show from good to great this year.

Ready to take video marketing to the next level? Check out this exclusive data to learn what’s trending, straight from a survey of over 500 marketers.

Learn how to use Pinterest to increase brand engagement, grow your customer base, and generate revenue for your business.