TikTok is facing a potential nationwide ban in the U.S. Here’s how marketers and advertisers are navigating that possibility.
Why the Sephora x TikTok Incubator Program Is A Smart Partnership
Sephora and TikTok are partnering to lead a content incubator for emerging beauty brands. Here’s why the partnership makes sense for the future of the beauty industry.
Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators
Meta recently announced plans to pause its Reels creator monetization program. Here’s what the platform will focus on instead and how creators can adapt.
Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
The restaurant chain Chili’s gives an example of nostalgic marketing, a tactic that particularly appeals to millennials.
How TikTok Is Evolving From Social Media App to Entertainment Platform
TikTok is successfully transitioning from a social media app to an entertainment platform. Here’s how this transition has already impacted the music industry.
Fabletics Expands Product Line with New Scrubs Collection
Activewear subscription brand Fabletics is aiming to reach medical professionals with its new scrubs collection. Was this a good move for the brand?
The Rise of Paid Verification on Social Media
Twitter and Meta have announced paid subscription options that allow users to purchase verification and unlock additional features. Will users opt in?
What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Delta recently launched its first coordinated marketing campaign for its SkyMiles loyalty program. We’re breaking down why reward programs are central to airline success.
Sports and Fashion Team Up for Unique Branding Opportunities
The fashion industry and major sports leagues are teaming up for memorable branding initiatives.
What Does the De-influencing Trend Mean for Influencer Marketing?
What is de-influencing? Learn more about the trend taking over TikTok and what it means for those in influencer marketing.
Snapple Invites Customers to Generate Real Facts with AI
Learn more about Snapple’s new AI-powered campaign designed to generate engagement from customers.
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
How this year’s Super Bowl Halftime headliner Rihanna has used her portfolio of high-profile business to promote her return to music.
How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI
Nike and Tiffany & Co. announced a co-branded product line that drew mixed reviews online and comparisons to AI-generated images.
The Marketing Power of $17 Smoothies
Learn how grocery chain Erewhon is using content-creator partnerships to position itself as a lifestyle brand.
What Spotify’s Recent Layoffs Tell Us About the Future of Podcasting
Spotify’s recent layoffs could signal a shift in priorities for the podcasting industry.
Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai
Are influencer brand trips an effective marketing strategy? We dive into Tarte’s 2023 creator trip to Dubai to discuss the efficacy of brand trips.
The Role of Social Media in Super Bowl LVII Advertising
Major brands are incorporating social media marketing into their Super Bowl advertising strategies. Here are a few we’ve seen so far.
Mielle Organics’ Viral Social Media Moment Sparks Conversation About Acquisition Ethics
How Mielle Organics went viral on social media, and what that virality means for the company’s initial customer base.
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing
In his latest Mint Mobile ad, Ryan Reynolds demonstrates how marketers can use ChatGPT to streamline their efforts.
How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire
Tabitha Brown has surpassed the typical influencer trajectory to create a lifestyle empire. Learn what differentiating factors helped Brown succeed.
Tito’s Vodka Enlists Martha Stewart for DIY January
Learn how Tito’s DIY January ad featuring Martha Stewart relates to alcohol consumption trends among younger consumers.
Equinox Champions the Anti-Resolution
Learn why Equinox championing an anti-resolution message is equal parts exclusionary and on-brand.
The Ultimate Guide to Starting A Podcast [Checklist]
Ready to start a chart-topping podcast? Follow these 15 easy steps to launch your own show.
20 Effective Ways to Automate and Grow Your Business
Not sure which areas of your business could be improved with automation? Here are 20 ways you can automate your business for growth.
Podcast Equipment You Need to Take Your Show from Good to Great in 2022
Want to level up your podcasting game? Check out the podcast equipment you need to take your show from good to great this year.
50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]
Ready to take video marketing to the next level? Check out this exclusive data to learn what’s trending, straight from a survey of over 500 marketers.
How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account
Learn how to use Pinterest to increase brand engagement, grow your customer base, and generate revenue for your business.