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Mark Smith

Beware! 3 Tactics to Avoid Spooking Your Customer

Tue, 25 Oct 2022 by News

If a customer becomes disengaged or disgruntled at your offerings, they are likely to “ghost” your brand. You don’t want scary CX, do you?


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Categories Marketing News Tags Mark Smith

The 2022 Golden Rule of CX: Treat Employees How You Treat Your Customers

Fri, 08 Jul 2022 by News

CX professionals have access to several tools for customer journey orchestration. Why not apply that to employee experience?


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Categories Marketing News Tags Mark Smith

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