Salesforce picked Azure to power Marketing Cloud Infrastructure

Salesforce made a new partnership with Microsoft recently.

Microsoft Azure platform is going to host the Salesforce Marketing Cloud.

The Salesforce and Microsoft new alliance is not only limited to the Marketing Cloud. Now, Salesforce is going to build an integration between its Sales and Service Clouds to Microsoft Teams also. So, the new integration will make life easier for mutual users of both brands on these platforms. The Microsoft Teams users will be able to search their contacts directly in their Teams app in the early months of 2021. Previously, Salesforce created integrations to some other Microsoft platforms like OneNote and Skype for Business.

In one statement Salesforce co-CEOs Marc Benioff and Keith Block said, “We are excited to expand our partnership with Microsoft and bring together Salesforce with Azure and Teams to deliver incredible customer experiences.”

Salesforce currently uses both Amazon Web Services and Google Cloud Platform. The new Microsoft agreement makes Salesforce a big customer for all of the three Cloud Providers. Salesforce mentioned that this new agreement has no impact on its relations with the other two platforms.

This is a huge and meaningful win for Microsoft, just after Microsoft Azure is chosen by the Pentagon.