marketingcloud

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Time for #MarketingChampion @lilprgidget to share her #Customer360story. ⤵ https://t.co/fBjk9jdIZF

— Marketing Cloud (@marketingcloud) January 15, 2021

Explore how leading marketing trailblazers from @Cummins, @MarriottIntl, @Omnicom and @GeisingerHealth are navigating the shift to the all-digital customer with the help of Datorama: https://t.co/AJIJ88X2XF pic.twitter.com/hE6XwLGfWl

— Salesforce Datorama (@Datorama) January 15, 2021

Trailblazer @AndreaTarrell, CEO and Founder of @SercanteLLC, gives us a rundown of the platforms behind Sercante’s virtual events and landing pages. 💻

Get more deets 👇 https://t.co/xRnsDpsEOf pic.twitter.com/joNtQiHstY

— Marketing Cloud (@marketingcloud) January 14, 2021

#masteryourmarketing Leveraging #marketing and @marketingcloud #journeybuilder with #AI #EinsteinSTO pic.twitter.com/xoQVUyJuh9

— Brandy Chi (@brandy_chi) January 14, 2021

Veda Kumarjiguda, @salesforce, opens with a telling data point that 84% of consumers prioritize brand experience — and 3/4 expect companies to use new technology (such as #AI, automation, etc.) to improve these experiences. @marketingcloud #masteryourmarketing pic.twitter.com/IOFfzi49pb

— Paul Philleo (@philpauleo) January 14, 2021

.@Salesforce sums up how customer engagement transformed in 2020:

➡️ Use of AI by marketers surged 186%
➡️ 72% of small business leaders remain optimistic about the future
➡️ 56% of customers reevaluated the societal role of companies

Read more: https://t.co/IpQuhnRi7O pic.twitter.com/MDaHNgtIq4

— Salesforce News (@SalesforceNews) January 13, 2021

We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.

Learn more with our marketing maverick @marcfmath: https://t.co/SpGhajYuNP

— Salesforce (@salesforce) January 14, 2021

Who’s ready for the first H2Meetup of 2021?!!

The H2Crew hopes to see all the @marketingcloud #Trailblazers & #emailgeeks in ~3 hours. Get your invite on the https://t.co/u5vM1x6CdW homepage now!

— HowToSFMC (@howtosfmc) January 13, 2021

.@MarketingCloud + Health Cloud = personalized experiences for @AtriumHealth‘s patients 🏥.

Learn more with #MarketingChampion @keshagholloway: https://t.co/0yFLK2RftM pic.twitter.com/Pv1fNcjPwh

— Salesforce (@salesforce) January 12, 2021

Data reveals layers like an onion. Wait, what?

As the pandemic continues and more shopping is done online than ever before, marketers are responsible for managing customer data securely and with compliance. https://t.co/wG2R95bjjt

— Marketing Cloud (@marketingcloud) January 12, 2021

.@Salesforce‘s research sums up how customer engagement transformed in 2020. Read all 10 here: https://t.co/VqTV7PrugL

— Salesforce News (@SalesforceNews) January 12, 2021

In just a few minutes, @robinthicke is performing at the @NRFBigShow Opening Day Concert. 🎵🎵🎵

Join the #NRF2021 party: https://t.co/o7aYwDZMBw pic.twitter.com/mFogXrxWM5

— Salesforce Commerce Cloud (@CommerceCloud) January 12, 2021

The word of the day is 🄻🄾🅈🄰🄻🅃🅈 .

The 🔑 is to make it the center of your customer experience. https://t.co/LKYnMGyj96 #NRF2021 pic.twitter.com/vRiPLxyVdG

— Salesforce Commerce Cloud (@CommerceCloud) January 12, 2021

52% of customers expect offers to always be personalized.

Learn how to build a data strategy for retail loyalty programs. https://t.co/MDo4ozbaNP pic.twitter.com/qPkKDGey9c

— Salesforce Industries (@salesforceind) January 12, 2021

It’s time to rethink how you engage with your customers beyond the buy button. 🖱️

At #NRF2021, join us and Sally Beauty as we announce new product innovations and talk about how retailers can create lifelong customer relationships. https://t.co/XEeMf0ZKXP pic.twitter.com/ry3B0JLglK

— Salesforce Commerce Cloud (@CommerceCloud) January 12, 2021

You can now build lifetime loyalty through meaningful experiences on the world’s #1 CRM.

📣 Introducing Loyalty Management: https://t.co/nZwHt8i8uv pic.twitter.com/87YeXwgrgO

— Salesforce (@salesforce) January 12, 2021

Today, @salesforce announced Loyalty Management, a new product aimed at helping companies across industries build & customize loyalty programs to help them re-establish & grow customer relationships. Learn more here: https://t.co/nzM3Q7o9rh #NRF

— Salesforce News (@SalesforceNews) January 12, 2021

Get ready to jam at retail’s biggest industry event of the year — join us tomorrow at @NRFBigShow!

Discover how to thrive in retail in 2021 and also hear the tunes 🎶 of Grammy winner @robinthicke at our big party. https://t.co/ENxKgTwXXH #NRF2021 pic.twitter.com/PL4HoDBbOx

— Salesforce Commerce Cloud (@CommerceCloud) January 11, 2021

The all-digital customer is transforming the media planning process. Datorama’s new Media Impact Optimization Solution helps marketers automate and optimize their media, from planning, to pacing, to reporting.

See how: https://t.co/r2vVH3WJiH pic.twitter.com/PyIsz0WWv9

— Salesforce Datorama (@Datorama) January 11, 2021

Tip # 2: 🗣 Be proactive in your communications.

See the other four that can help you formulate an emergency plan that communicates the impact of a situation and next-steps to your customers.https://t.co/mekTP9HO7b

— Marketing Cloud (@marketingcloud) January 11, 2021

Retail is all about transformation.

Get tips from leading brands at this year’s @NRFBigShow — starting tomorrow. Join our digital booth and Big Ideas session! #NRF2021

Register: https://t.co/2nYnI1SOcU pic.twitter.com/hv3OFwd95D

— Marketing Cloud (@marketingcloud) January 11, 2021

A6: Not yet but we’re building out predictions now and seeing what other objects we can leverage it on. Leads and conversion would likely be our next target in terms of marketing. Curious to see how others are leveraging it in their Orgs!

— Kelly Bentubo (@KellyBentubo) January 6, 2021

Now, join us to learn how you can UNLOCK the power of your data and use artificial intelligence to scale personalization and generate insights about your customers. 🌟

Register NOW ⬇
https://t.co/aZJG1ZWYhY

— Marketing Cloud (@marketingcloud) January 6, 2021

🔍 Look for the unlocked lock.
🔒🔒🔒🔒🔒🔒🔒🔒🔒🔒
🔒🔒🔒🔒🔒🔒🔒🔒🔒🔒
🔒🔒🔒🔒🔒🔒🔒🔒🔒🔒
🔒🔓🔒🔒🔒🔒🔒🔒🔒🔒
🔒🔒🔒🔒🔒🔒🔒🔒🔒🔒

— Marketing Cloud (@marketingcloud) January 6, 2021

A6: Choosing the right product by target audience#MarketingChats

— Esha 💫 (@TrailblazerEsha) January 6, 2021

And that’s a wrap! Thank you for joining us today.

🤩 We had so much fun and we hope you did too.
🙌 We are so GRATEFUL for our Marketing Cloud community!

See you next time on our next #MarketingChats! 💙 pic.twitter.com/WAlHiHbYU0

— Marketing Cloud (@marketingcloud) January 6, 2021

A6: yes! Send time optimization in journeys, conversion likelihood in audience builder, product recommendations in abandonments, web product recommendations, copy insights, and so much more! #marketingchats

— Corrina Cohen (@cwessel25) January 6, 2021

For email marketing.. 📨
👉 Optimizing send times
👉 Content personalized to user preferences at scale
👉 Product recommendations #MarketingChats

— Marketing Cloud (@marketingcloud) January 6, 2021

🚨 Last question…

Q6: Are you using AI in your digital marketing campaigns?
If yes, how so? 🤔#MarketingChats pic.twitter.com/bA9DZra2pU

— Marketing Cloud (@marketingcloud) January 6, 2021

A5 Unifying data for better insights

— ernduncan (@ernduncan) January 6, 2021

This is a tie:
1) Adoption of Salesforce- Einstein was a cool shiny thing to get them digging into their instance more.
2) Helping Sales and Marketing work together, better- the chatbot saved the day here!#MarketingChats

— Jacqueline Fassett (@jdfassett) January 6, 2021

A5: segmentation/customer experience. By using the Einstein tools, we’ve been able to learn more about our audience and be more thoughtful in our messaging. Better analytics -> better customer experience -> better customer retention!

— Janel Webster (@JanelWebster14) January 6, 2021

A5:

✔️ Getting personalized shopping recommendations
✔️ Digital Assistants
✔️ Web searching – recommendations
✔️ Auto-completes in texts/email which saves time!
✔️ Missing attachment notifications in email
➕ MORE!#MarketingChats

— Marketing Cloud (@marketingcloud) January 6, 2021

Challenge accepted ✅

Q5: What’s your biggest challenge that AI has helped with?#MarketingChats pic.twitter.com/YzuHyLJoXZ

— Marketing Cloud (@marketingcloud) January 6, 2021

A4:
My favorite way to use AI is “send personalized content” Not only as a user, as a customer I really love it!!!!!#marketingchats pic.twitter.com/QdUZpXVE3m

— Victor Alberto Jiménez Pantoja (@Victorbeto123) January 6, 2021

A4: Well to tell you the truth, we can’t choose a favorite! 😁 #MarketingChats

— Marketing Cloud (@marketingcloud) January 6, 2021

Q2: What does AI stand for?
Wrong answers only. ❌#MarketingChats pic.twitter.com/D3HHXL2cQo

— Marketing Cloud (@marketingcloud) January 6, 2021

Let’s get this #MarketingChats started!

Q1: What are you most excited about in the new year?
Respond with a GIF.

We may or may not follow up in a few months to check in on how you’re doing! 🧐 #MarketingChats pic.twitter.com/JN8zd4CEHZ

— Marketing Cloud (@marketingcloud) January 6, 2021

Nothing artificial about all the intelligence that shows up for these #MarketingChats! https://t.co/tLPPCaQDWh

— Sara Camden (@saracamden) January 6, 2021

Looking forward to it. Who all is planning to attend? https://t.co/EpuiMJvjA5

— Nathalie Starr (@sfmc_nathalie) January 6, 2021

*this is not a bot*

You are cordially invited to our #MarketingChats tomorrow!

👥 Connect with real people in real-time and chat about AI!
🗓 See you here on Wednesday at 9 am PST. pic.twitter.com/lZd7vX6KhD

— Marketing Cloud (@marketingcloud) January 5, 2021

Last month, members of the Salesforce research team shared four principles for responsible marketing with data.

🔍 Here’s a closer look at how Salesforce practices these principles by building trusted AI into its marketing automation software.https://t.co/BJaCQV5cYd

— Marketing Cloud (@marketingcloud) January 5, 2021

🤓 The host
🧐 The facilitator
😎 The popular one
😏 The instigator
🤣 The voyeur

Which one are you? https://t.co/bFYqCEUtif

— Marketing Cloud (@marketingcloud) January 4, 2021

Start the New Year with insights from over 5️⃣0️⃣0️⃣ retail leaders!

Join us ✨𝒕𝒐𝒎𝒐𝒓𝒓𝒐𝒘✨ to hear how leading brands pivoted in 2020 — and ways to adapt in 2021 and beyond. https://t.co/M1KPcvpl6i pic.twitter.com/GK7MMriWef

— Salesforce Commerce Cloud (@CommerceCloud) January 4, 2021

Want to see our exciting product roadmap 🛣 for 2021 and beyond? 🌟

In this in-depth webinar, hear experts from Salesforce discuss the future of marketing automation, and new product innovations coming to @Pardot in 2️⃣0️⃣2️⃣1️⃣.

🚦Go and register now: https://t.co/uWBeVv6GDf pic.twitter.com/AC4i5U1XtQ

— Marketing Cloud (@marketingcloud) January 4, 2021

Managing data is really hard. 😡
Almost all marketers agree. 🧐

Marketers want a single source of truth of their customers or buyers.😃

Discover if your business needs a CDP, and learn how to implement one: https://t.co/7l6bI9Xfm6 pic.twitter.com/gqM94RFisE

— Marketing Cloud (@marketingcloud) January 3, 2021

Pick # 1️⃣0️⃣:

The marketing profession has always been focused on communicating with customers in a way that’s sensitive to their needs. 🗣 💙

What may not have been clear before 2020 is how quickly their needs can pivot in response to what’s happening. https://t.co/XqwSow8JcA

— Marketing Cloud (@marketingcloud) January 2, 2021

🔑 AI is the key to personalization at scale for your customers across every channel.

💡 AI helps you/marketers make sense of all that data.

Marketing departments and teams need to all have a 🔮 clear understanding of what role AI plays in marketing: https://t.co/DNp1ACSRKG pic.twitter.com/A8kYzk4Oji

— Marketing Cloud (@marketingcloud) December 31, 2020