Veda Kumarjiguda, @salesforce, opens with a telling data point that 84% of consumers prioritize brand experience — and 3/4 expect companies to use new technology (such as #AI, automation, etc.) to improve these experiences. @marketingcloud #masteryourmarketing pic.twitter.com/IOFfzi49pb
— Paul Philleo (@philpauleo) January 14, 2021
.@Salesforce sums up how customer engagement transformed in 2020:
➡️ Use of AI by marketers surged 186%
➡️ 72% of small business leaders remain optimistic about the future
➡️ 56% of customers reevaluated the societal role of companies
— Salesforce News (@SalesforceNews) January 13, 2021
It’s time to rethink how you engage with your customers beyond the buy button. 🖱️
At #NRF2021, join us and Sally Beauty as we announce new product innovations and talk about how retailers can create lifelong customer relationships. https://t.co/XEeMf0ZKXP pic.twitter.com/ry3B0JLglK
— Salesforce Commerce Cloud (@CommerceCloud) January 12, 2021
Get ready to jam at retail’s biggest industry event of the year — join us tomorrow at @NRFBigShow!
— Salesforce Commerce Cloud (@CommerceCloud) January 11, 2021
The all-digital customer is transforming the media planning process. Datorama’s new Media Impact Optimization Solution helps marketers automate and optimize their media, from planning, to pacing, to reporting.
— Salesforce Datorama (@Datorama) January 11, 2021
A6: Not yet but we’re building out predictions now and seeing what other objects we can leverage it on. Leads and conversion would likely be our next target in terms of marketing. Curious to see how others are leveraging it in their Orgs!
— Kelly Bentubo (@KellyBentubo) January 6, 2021
🔍 Look for the unlocked lock.
— Marketing Cloud (@marketingcloud) January 6, 2021
A5 Unifying data for better insights
— ernduncan (@ernduncan) January 6, 2021
A5: segmentation/customer experience. By using the Einstein tools, we’ve been able to learn more about our audience and be more thoughtful in our messaging. Better analytics -> better customer experience -> better customer retention!
— Janel Webster (@JanelWebster14) January 6, 2021
Last month, members of the Salesforce research team shared four principles for responsible marketing with data.
🔍 Here’s a closer look at how Salesforce practices these principles by building trusted AI into its marketing automation software.https://t.co/BJaCQV5cYd
— Marketing Cloud (@marketingcloud) January 5, 2021
Want to see our exciting product roadmap 🛣 for 2021 and beyond? 🌟
In this in-depth webinar, hear experts from Salesforce discuss the future of marketing automation, and new product innovations coming to @Pardot in 2️⃣0️⃣2️⃣1️⃣.
— Marketing Cloud (@marketingcloud) January 4, 2021
Managing data is really hard. 😡
Almost all marketers agree. 🧐
Marketers want a single source of truth of their customers or buyers.😃
— Marketing Cloud (@marketingcloud) January 3, 2021
Pick # 1️⃣0️⃣:
The marketing profession has always been focused on communicating with customers in a way that’s sensitive to their needs. 🗣 💙
What may not have been clear before 2020 is how quickly their needs can pivot in response to what’s happening. https://t.co/XqwSow8JcA
— Marketing Cloud (@marketingcloud) January 2, 2021
🔑 AI is the key to personalization at scale for your customers across every channel.
💡 AI helps you/marketers make sense of all that data.
— Marketing Cloud (@marketingcloud) December 31, 2020