Fivetran Helps Dropbox Discover Business Insights

Fivetran today announced that its data movement platform has been selected by Dropbox, Inc. (NASDAQ: DBX) to enable its marketing and customer experience teams to make faster, data-driven decisions. Fivetran is providing its platform to enable Dropbox to reduce data ingestion and reporting time from several weeks to 30 minutes, improving efficiency and helping the company uncover insights more quickly.


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How To Create Legitimate Marketing Hype

In just one week, Instagram’s Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We’ve seen similar phenomena with TikTok, which has not only surpassed Snapchat in popularity but is also projected to generate a staggering $13.2 billion in ad revenue by 2023. However, the excitement of new technologies often comes with immense industry pressure.


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How Businesses Can Protect Themselves from Account Takeover

Account takeovers are tearing through the business world like a raging tornado that leaves devastation in its wake. In recent weeks, the travel/hospitality industry has been hit with one attack after another – including the hijacking of MGM Resorts’s operations, which will have far-reaching consequences on the company’s reputation and financial health.


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Elastic Path Partners with Twilio to Streamline Personalized Commerce Experiences

Elastic Path, the leader of the composable commerce movement is announcing a partnership with Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, to break down the barriers that have traditionally made it challenging to launch data-driven commerce personalization. The no-code integration with Twilio Segment, a fully composable Customer Data Platform (CDP), makes it possible for all brands—not just those with massive budgets and dedicated data teams—to activate their data to create commerce experiences that maximize revenue.


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AskMary: Basware Teams Up with Microsoft to Enhance Customer Support with ChatGPT

Basware, the leader in making AP automation and invoice processing happen, has come together with Microsoft and Zure to announce the launch of its generative AI tool which uses Microsoft Azure OpenAI ChatGPT. The tool, named AskMary, integrates ChatGPT technology to help Basware draft responses to customer inquiries. AskMary will empower Basware’s customer support team to deliver a more accurate and faster support function for its customers.


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AU10TIX ID Document & Biometric Verification Platform and Reusable ID Solution Now Available in the Microsoft Azure Marketplace

AU10TIX, a global technology leader in identity verification and management, today announced the availability of its ID Document & Biometric Verification platform and Reusable Digital ID solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.


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OneTrust Joins the IAPP AI Governance Center to Accelerate Responsible AI Innovation

OneTrust, the market-defining leader for trust intelligence, today announced it has joined the International Association of Privacy Professionals (IAPP) artificial intelligence (AI) Governance Center as a foundational supporter. The IAPP’s AI Governance Center (AIGC) helps address the industry’s need for qualified, well-trained professionals to ensure AI systems are developed, integrated, and deployed in line with emerging AI laws and policies. As a foundational supporter of the AI Governance Center, OneTrust extends its commitment to ethical and safe AI deployment, providing its world-class products and services focused on governing AI responsibly.


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Tonal Partners with Extend to Offer Technology

Extend, the leader in technology-enabled product protection, announced today a partnership with Tonal, a leader in the home fitness equipment industry with its advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, to offer Extend Product Protection to Tonal’s customers. The Extend solution will offer nationwide in-home service and repairs for Tonal customers who purchase protection plans. The program includes 4- and 5-year protection plans and will cover accidental damage and, once the manufacturer warranty ends, mechanical and electrical failure.


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Progress Accelerates Digital Modernization Using Generative AI and Enhanced Data Connectivity with Latest Release of Sitefinity

Progress, the trusted provider of application development and infrastructure software, today announced the availability of Progress® Sitefinity® 15. With this release, Progress delivers new generative AI (GenAI) support throughout the platform, enabling marketers to create personalized content at scale.


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Consent Based Marketing

Consent based marketing is an impactful marketing approach in which organizations or marketers only contact those customers or individuals who have explicitly given their prior consent or permission to be contacted. The consent is obtained through clear and transparent opt in processes where people provide their contact information voluntarily and agree to receive marketing communications.


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Sonic Foundry’s Vidable Launches AI Video Platform

Sonic Foundry, Inc, the trusted leader in video capture, management and streaming solutions, today announced that its Vidable® brand, which uses AI-powered solutions to turn video libraries into dynamic knowledge bases, has launched its flagship product offering – a secure platform designed to accelerate the distribution of high-quality content and improve the usability and value of enterprise video libraries.


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