MarTech Series

Marketing Technology Highlights of The Week: Featuring WPP, Simpli.fi, Evolv AI and more!

With access to a treasury of information, marketers can shape their strategies and drive fruitful business outcomes.

GlobalMeet, a virtual events company that hosts engaging and accessible virtual and hybrid events, announces its Centerstage managed feature.

Inbenta is an AI platform purpose-built to optimize customer experience. AI in a way that automates customer interactions, provides self-service options, and improves customer experience at scale.

Buyer intent data provides marketing, sales, and customer success teams with insight into prospects’ online behaviors.

Fivetran today announced that its data movement platform has been selected by Dropbox, Inc. (NASDAQ: DBX) to enable its marketing and customer experience teams to make faster, data-driven decisions. Fivetran is providing its platform to enable Dropbox to reduce data ingestion and reporting time from several weeks to 30 minutes, improving efficiency and helping the company uncover insights more quickly.

In just one week, Instagram’s Threads reached an astonishing 100 million accounts. This explosive growth is a testament to the fact that users everywhere are drawn to the allure of the latest industry trends. We’ve seen similar phenomena with TikTok, which has not only surpassed Snapchat in popularity but is also projected to generate a staggering $13.2 billion in ad revenue by 2023. However, the excitement of new technologies often comes with immense industry pressure.

Account takeovers are tearing through the business world like a raging tornado that leaves devastation in its wake. In recent weeks, the travel/hospitality industry has been hit with one attack after another – including the hijacking of MGM Resorts’s operations, which will have far-reaching consequences on the company’s reputation and financial health.

Reception marketing is about putting the customer at the center and meeting their needs in time through various channels. It involves delivering information that customers find valuable based on their journey and location.

With the internet at everyone’s fingertips, consumers want assurance that their cuisine preferences, approximate budget, and general vibe they’re looking for will be met. And there’s certainly no shortage of reviews – close to half of all internet users post them regularly.

Clicks are no longer the right arbiter of campaign performance, and maybe they never were. But certainly not now, in a mobile environment where it’s way too easy to make mistakes

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them.

Imagine, a leading provider of visual communications, introduced Dotti, its intelligent in-store marketing platform. Dotti helps brands deliver retail marketing promotional materials with complete control, visibility, and efficiency, right down to the local level.

Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital.

MediaRadar, the award-winning advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital

Here are a few key, immediate factors for modern B2B marketing teams to consider in order to get ahead when it comes to humanizing their B2B marketing efforts:

To ensure AI safety and responsibility further, the directive asks for creating a regulatory framework to oversee the application of AI across various industries.

Kaltura, the Video Experience Cloud, today released two new reports “The State of Events”, and “The State of Webinars”. The reports, based on global surveys of hundreds of marketers, provide a comprehensive overview of how webinars and virtual events

Marketing Technology Highlights of The Week: Featuring Iterable, Monetate, Yahoo and more!

Building off of the introduction of Queen Latifah as its ambassador last year, Evolve Small – Lenovo’s initiative to champion

Insightly, the modern, affordable CRM teams love, is announcing the launch of the Insightly Partner Program to help build a more connected ecosystem that supports sales cycles

Elastic Path, the leader of the composable commerce movement is announcing a partnership with Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, to break down the barriers that have traditionally made it challenging to launch data-driven commerce personalization. The no-code integration with Twilio Segment, a fully composable Customer Data Platform (CDP), makes it possible for all brands—not just those with massive budgets and dedicated data teams—to activate their data to create commerce experiences that maximize revenue.

Act-On Marketing Automation Expands Integration Capabilities To Drive Open Data Strategy, New Use Cases for Customers

Only 20% of American consumers ‘mostly’ or ‘completely’ trust Artificial Intelligence (AI) according to the fifth wave of the dunnhumby Consumer Trends Tracker (CTT) released

Consumer spending is a vital indicator of the health and growth of any economy. However, in recent years, consumer spending has been significantly impacted by various factors, such as inflation, unemployment, and geo-political concerns.

Capitol AI, a cutting-edge artificial intelligence company, announced the public release of its AI-powered storytelling and information discovery platform.

ThoughtSpot, the AI-Powered Analytics company, announced that Kelley Jarrett has joined the company as its SVP of Strategy, Operations, and Enablement. In this role

JakeGPT, a leader in AI-enhanced content solutions, is proud to announce a new brand-boosting service for business owners and executives.

The podcast industry is expanding and experiencing unprecedented growth in terms of diversity, income and listenership.

Near long ago, we saw the advent of CTV as an effective advertising solution. The new entrant offered measurable performance for the TV screen

Basware, the leader in making AP automation and invoice processing happen, has come together with Microsoft and Zure to announce the launch of its generative AI tool which uses Microsoft Azure OpenAI ChatGPT. The tool, named AskMary, integrates ChatGPT technology to help Basware draft responses to customer inquiries. AskMary will empower Basware’s customer support team to deliver a more accurate and faster support function for its customers.

AU10TIX, a global technology leader in identity verification and management, today announced the availability of its ID Document & Biometric Verification platform and Reusable Digital ID solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

Tabnine, the creators of the industry’s first AI-powered assistant for developers, today announced the appointment of Peter Guagenti

Dell Technologies is collaborating with Meta to make it easy for Dell customers to deploy Meta’s Llama 2 models on premises with Dell’s generative AI (GenAI) portfolio of IT infrastructure, client devices and professional services.

CallRail, the AI-powered lead intelligence platform, announced three brand new features from its innovation program, CallRail Labs.

With the changing state of adtech, it is inevitable that we will see market players within these three industries needing to strategically invest their brain power, time and money for success.

OneTrust, the market-defining leader for trust intelligence, today announced it has joined the International Association of Privacy Professionals (IAPP) artificial intelligence (AI) Governance Center as a foundational supporter. The IAPP’s AI Governance Center (AIGC) helps address the industry’s need for qualified, well-trained professionals to ensure AI systems are developed, integrated, and deployed in line with emerging AI laws and policies. As a foundational supporter of the AI Governance Center, OneTrust extends its commitment to ethical and safe AI deployment, providing its world-class products and services focused on governing AI responsibly.

Extend, the leader in technology-enabled product protection, announced today a partnership with Tonal, a leader in the home fitness equipment industry with its advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, to offer Extend Product Protection to Tonal’s customers. The Extend solution will offer nationwide in-home service and repairs for Tonal customers who purchase protection plans. The program includes 4- and 5-year protection plans and will cover accidental damage and, once the manufacturer warranty ends, mechanical and electrical failure.

British data scientists have unveiled Brain Assistant, areal-time conversational search engine which includes the ability for a user to upload content for analysis and interrogation, marking a ground-breaking shift in how users interact with the internet.

The inbound marketing field is always evolving and its tactics and techniques are adapting to the digital landscape continually. The latest game changer in this domain is artificial intelligence (AI).

Brands should test their messaging/positioning on their target customer before making large changes to their strategy.

Alianza, Inc., the leading cloud communications platform for service providers, announced it raised $61 million in new growth equity and debt financing.

Progress, the trusted provider of application development and infrastructure software, today announced the availability of Progress® Sitefinity® 15. With this release, Progress delivers new generative AI (GenAI) support throughout the platform, enabling marketers to create personalized content at scale.

Mural, the leading visual work platform for the Enterprise, today announced its integration with Microsoft 365 Copilot, which provides Copilot users with an AI-powered experience that can be used in conjunction with Mural.

Consent based marketing is an impactful marketing approach in which organizations or marketers only contact those customers or individuals who have explicitly given their prior consent or permission to be contacted. The consent is obtained through clear and transparent opt in processes where people provide their contact information voluntarily and agree to receive marketing communications.

Search engine optimization, or SEO, has grown to be an essential component of a successful online presence, and the combination of SEO and AI is changing

Sonic Foundry, Inc, the trusted leader in video capture, management and streaming solutions, today announced that its Vidable® brand, which uses AI-powered solutions to turn video libraries into dynamic knowledge bases, has launched its flagship product offering – a secure platform designed to accelerate the distribution of high-quality content and improve the usability and value of enterprise video libraries.

Enterprise Search leader Sinequa today announced it has expanded its partnership with Google Cloud by adding its generative AI capabilities to Sinequa’s growing list of integrations, so users can now converse with their content.