MarTech Series

Barracuda Networks, Inc., a trusted partner and leading provider for cloud-first security solutions, today announced key findings

D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group, one of the world’s premier

As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox.

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen Scarborough recontact study provides insights into frequent and business travelers’ responses to airport advertising, and the behaviors they take after seeing an ad.

MatchCraft, a global provider of digital advertising solutions and Vendasta, a leading digital marketing software platform announced

NP Digital, a leader in end-to-end performance marketing, unveils its Ads Grader tool to help Google advertisers realize new best practices

Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet.

Experts Explore How to Drive Customers’ Commercially Productive Behaviors During Gartner Marketing Symposium/Xpo 2023, May 22-24 in Denver

Ping Identity, the intelligent identity solution for the enterprise, announced PingOne Protect, a new fraud detection

Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced the company is recognized as a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (“CPaaS”) 2023 Vendor Assessment (doc #US50607923, May 2023). The report notes, “With its deep networking interconnections to mobile operators and local presence in 64 countries, Sinch has a strong foundation for reliable and quality service delivery.

Leading mobile technology company, Mobvista, continues to embody responsible corporate growth, substantiating its commitment to environmental, social, and governance (ESG) principles with the release of its 2022 ESG report. The report showcases the company’s proactive approach towards sustainability and responsible corporate governance, strengthening stakeholder trust.

Pipefy, the global industry leader in no-code process automation, today announced that marketing leader Mark Pinard

Hero Digital, a leading independent digital customer experience company, has appointed industry veteran Chris Kostakis

Alltius, a leading generative AI company based in Los Angeles, announced today that it concluded its $2.4 million pre-seed funding round in January 2023. The funds raised will drive the company’s mission to bring Large Language Models (LLMs) to enterprises, with a strong emphasis on accuracy, security, and data protection. Alltius aims to cater to customer-facing use cases by developing an innovative GenAI Assistant “KNO” capable of multiple skills and trainable on diverse data sources, enabling enterprises to achieve specific objectives within minutes, without requiring any coding expertise. KNO is generally available since May 1, 2023.

CData Software, a leading provider of data connectivity and integration solutions, announced the appointment of Will Davis to the role of Chief Marketing Officer (CMO).

IntelePeer, a leading Communications Automation Platform provider, announces the appointment of Sergey Galchenko to Chief Technology Officer

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, creative testing, and audience targeting, as respondents continue to convey confidence in new solutions and emerging channels.

GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies.

Citrus Advertising, a woman-owned and operated full-service advertising, creative and public relations agency in Texas

Jitterbit Survey Reveals Automation Enhances Customer Experience, Offers Key Competitive Advantage for Organizations

VTEX Named a ‘Major Player’ in IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2023 Vendor Assessment

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the appointment of Deborah Wahl to its Board of Directors. Following her retirement in March 2023 from General Motors as SVP and Global CMO, the appointment marks Wahl’s return to the Mediaocean Board. She served previously for three years, having advised the company through a period of digital media transformation.

Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred channels.

Teads, the global media platform, today released the findings of its recent attention meta-analysis, which has further proven

Breakout Social Audio offering a fresh and innovative way for creatives, including podcasters, to connect and collaborate with others.

SessionGuardian, the leader in continuous identity verification for hybrid teams working with sensitive data, announced

Cloud computing has driven, and continues to drive, a paradigm shift for enterprise IT. Mastering the cloud has become essential for businesses … but what does that mean, and how can it be achieved? In a recent report titled ‘From Taming Cloud Complexity to Achieving Cloud Mastery,’ EPAM Continuum, the integrated business, technology and experience consulting practice of EPAM Systems, Inc. (NYSE: EPAM), answers the most pressing questions on the topic and reveals how to achieve the ultimate goal, mastering cloud complexity.

Monetate, the leading all-in-one personalization platform, announced the company has won a 2023 Top Rated award from TrustRadius.

Comscore, Inc., a trusted partner for planning, transacting, and evaluating media, today announced a historic partnership with NBCUniversal

Former Twitter, Google Adtech Heavyweights Join Fetch in Key Leadership Positions to Grow Revenue, Strategic Partnerships

MediaWallah, the identity by design provider to the world’s premier brands, publishers, platforms and agencies.

Viant Technology Inc., a leading people-based advertising technology company, announced that it has named Ben Avenia-Tapper as its Vice President of Investor Relations.

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

In the latest expansion of their global collaboration, Quickplay announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East.

SANDSIV,announced its expanded capability to deliver the sandsiv+ enterprise software solution to Middle Eastern clients using OCI.

Infosys, a global leader in next-generation digital services and consulting, today announced its collaboration with Adobe

Seismic, the global leader in enablement, announced it has appointed Paige O’Neill as Chief Marketing Officer.

Kubient, Inc., a cloud-based software platform for digital advertising, and Adomni Inc. (“Adomni”)  announced

Elastic Path, the leader of the Composable Commerce movement, launched Composer, the only commerce intelligent Integration Platform-as-a-Service (iPaaS).

Butterflye Solutions, a services provider of change communications software, announced the launch of its new platform.

DigitAll Signs Exclusive Partnership With Advertima Next Generation DOOH and In-Store RM Audience Measurement to The GCC

Jitterbit, a global leader for empowering transformation through automation, has today revealed the results of its latest in-depth targeted study

DataOps.live Raises $17.5m from Notion Capital and Anthos Capital to Help Organizations Build and Manage their Data Products

Ping Identity, the intelligent identity solution for the enterprise, announced its core identity and access management (IAM) solutions are now DOD Impact Level 5 (IL5) authorized by the Defense Information Systems Agency (DISA), through UberEther’s IAM Advantage, a consolidated offering of best-of-breed identity solutions for Government.

There’s a simple, reliable way for small businesses to gain new customers or clients: answer the phone. That’s according to Ruby’s 2023 call trends report

Wunderkind, announced the launch of WunderKIND Ads in order to help publishers and advertising partners deliver user-first ad experience.

The company formerly known as RevJet announced it has relaunched under the name Innervate. As part of the sweeping relaunch, the company unveiled a new website, a reimagined corporate identity and the industry’s first plug-and-play dynamic customer experience orchestration solution.

Koddi, a pioneer in advertising technology, today announced the appointment of three executives to lead key areas of the business