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Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations. Please click here to read more…
The move is aimed at making deployment of emails built in Stensul faster and more efficient. Please click here to read more…
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities. Please click here to read more…
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Please click here to read more…
With new technologies flooding the space, a tech stack is never finished. But we’d like to know more about yours. Please click here to read more…
These platforms can provide marketers with valuable insights into how to better allocate their resources. Please click here to read more…
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Please click here to read more…
The strategic partnership with virtual events platform Hubilo will offer alternatives to in-person only events. Please click here to read more…
LEARFIELD teams up with RECUR NFT platform and CLC’s COMPASS Name Image and Likeness deal management. Please click here to read more…
Change is inevitable across the marketing technology industry. Here’s how to stay ahead of the game when it comes to managing your martech stack. Please click here to read more…
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles. Please click here to read more…
The new Customer Data Platform QuickStart packages from Bounteous aim at accelerating transformation for orgs using CDPs or considering them. Please click here to read more…
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Please click here to read more…
Innovation — even in increments — can help you build a more robust strategy. Please click here to read more…
Plus the marketing attribution debate rages on. Please click here to read more…
This creates opportunities for B2B brands to get podcast content in front of professional audiences. Please click here to read more…
Account-based marketing must adopt buying group strategies to secure B2B buy-in. Please click here to read more…
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Please click here to read more…
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards. Please click here to read more…
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls. Please click here to read more…
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Please click here to read more…
Seller Defined Audiences are based on publisher-side first-party data. Please click here to read more…
Verisk will integrate Infutor with consumer insights platform Jornaya to create Verisk Marketing Solutions. Please click here to read more…
Find out where you can get smart with online training on immersive media for marketing. Please click here to read more…
Disturbing reports confirm that Metaverse-like virtual environments already present a threat to the young. Please click here to read more…
Starting with a child and finishing with an expert, how to explain what marketing ops is and why it’s important. Please click here to read more…
And where can marketers implement a Metaverse strategy? Please click here to read more…
While sales enablement platforms can help marketers deliver more support to sales teams, it’s important to make sure you asses the need before beginning the purchase process. Please click here to read more…
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it Please click here to read more…
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels. Please click here to read more…
Download our new free ebook created by agile marketing coach Stacey Ackerman. Please click here to read more…
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Please click here to read more…
It’s been a bumpy 2/2/222 online, with Slack, AWS and others experiencing outages. Please click here to read more…
Jambo’s integration of omnichannel ABM capabilities is a first events platform. Please click here to read more…
This is an invitation to tell us about your own resal-world marketing technology stack, who owns it and who has the purchase power. Please click here to read more…
Radical ideas about how to approach attribution in this digital/physical multi-touchpoint age are sparking debate. Please click here to read more…
Important lessons to keep in mind when choosing technology. Please click here to read more…