Misalignment costs you time, money, and customers. Here’s how to pinpoint it and determine if it’s a Crisis of Disconnection, according to HubSpot data
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]
We surveyed 500+ marketing executives to learn what they think about marketing hiring and promotions, work culture, goals, recession budget and more.
3 Ways Data Privacy Changes Benefit Marketers [New Data]
Is news of Google’s third-party-cookie phase-out making you feel like Oscar the Grouch? Here are three data-privacy benefits that might cheer you up!
5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
While Google’s postponed its third-party cookie phaseout til 2024, data shows marketers are still preparing by investing in these alternatives.
What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
Who’s using the metaverse, why do they use it, and how might they engage with brands there? Our research analyst dives into new consumer data to find out.
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Instagram is launching DM shopping tools to help customers and businesses alike. Learn why our analyst — who studies Instagram trends — saw this coming.
Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]
For employees, back-to-the-office requirements are coming. But could enforcing it shrink your talent pool and cause inevitable turnover? Our data says yes.
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
Discover data from thousands of consumers that highlights the how, where, and why of each age group’s purchasing decisions.
The Top Channels Consumers Use to Learn About Products [New Data]
We asked 1,000 consumers in our 2022 State of Consumer Trends Survey about the ways they most commonly discover and learn about new products.
The HubSpot Blogâ€™s 2022 Video Marketing Report [Data from 500+ Video Marketers]
To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field.