@mediacause

A7: [2/2] For those not familiar with Google Ad Grants, it’s $10k/mo in free search advertising: https://t.co/SyR6SjH79f #CMWorld

— Media Cause (@mediacause) December 7, 2021

A7: [1/2] There are neat content marketing trends like Google Discover & podcast marketing, but SEO + SEM are proven strategies that aren’t going anywhere in 2022! #Nonprofits should make sure to utilize the Google Ad Grants program.

— Media Cause (@mediacause) December 7, 2021

A6: [1/2] It’s easy to be distracted by what everyone else is doing during year-end fundraising, but year-end is really the time to double down on what works for your org not. What message resonated the most w/ your supporters this year? What channels worked best? #CMWorld https://t.co/wy3HlLDSbD

— Media Cause (@mediacause) December 7, 2021

A6: [2/2] Also, start early. Year-end fundraising shouldn’t start at year-end. The more content marketing, list building, and supporter engagement you do throughout the year, the more successful you’ll be a year-end. #CMWorld

— Media Cause (@mediacause) December 7, 2021

A5: [2/2] Here are some examples of how we have helped our nonprofit clients grow their impact with #SEO:
1. https://t.co/eUPmbd4S1o
2. https://t.co/ASY6tz2EzT#CMWorld

— Media Cause (@mediacause) December 7, 2021

A5: [1/2] #SEO is THE most underestimated nonprofit marketing strategy: Find out what your audience is searching for, create content that’s highly relevant + ties back to you, enjoy traffic for months (even years)! Use incentives to convert visitors into subscribers & donors.

— Media Cause (@mediacause) December 7, 2021

A4: Focus on content that has long shelf life—content that can be repurposed. Can you do an interview & turn it into an article + social graphics? Can your YouTube video be used as a social ad? Be intentional, and also make sure your content ties back to your mission. #CMWorld https://t.co/gwLNoXBqwb

— Media Cause (@mediacause) December 7, 2021

A3: First, always treat any vulnerable population w/ dignity. Never use pity/shame to drive action. Instead, use emotions that @j1berger flagged in his book Contagious: Awe, excitement, anger, amusement & humor. These fire people up to act & share https://t.co/wDzOoUMRNt #CMWorld https://t.co/ovryJazTX9

— Media Cause (@mediacause) December 7, 2021

A1: [3/3] Finally, @DeathwDignity’s #ContentMarketing is worth highlighting as well: They share a lot of 3rd party / news content related to their work — really making it about their cause and not just about themselves. #CMWorld

— Media Cause (@mediacause) December 7, 2021

A1: [2/3] @ACLU’s explainer videos (https://t.co/fXZxMH2qHN) and pop quizzes (https://t.co/bnhng4xwg8) on IG are smart ways to break down complicated issues and engage followers. #CMWorld

— Media Cause (@mediacause) December 7, 2021

A1: [1/3] Some of my favorite #Nonprofit examples include @CreakyJoints’ multimedia patient education campaign on psoriatic arthritis: https://t.co/53mU0hsHjR SEO-friendly articles, engaging graphics, videos optimized for YouTube SEO, and patient quotes.

— Media Cause (@mediacause) December 7, 2021

15 minutes! Join our very own @michellethai and @CMIContent. https://t.co/sF4pLSFgoC

— Media Cause (@mediacause) December 7, 2021