MTS Staff Writer

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months.

A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds that while organizations have ramped up investments in creating high-impact, personalized digital experiences to better win

Prove, the modern way of proving identity with just a phone number, announced today the launch of QR Pre-fillâ„¢, a product that empowers consumers to use existing QR codes to donate to charitable organizations, sign up for bank accounts, retail and crypto trading accounts, credit cards

Zigatta, a leader in technical and strategic staffing solutions, announced it has purchased Guadalajara-based AdWeb Solutions, an international digital marketing, CRM, and eCommerce professional services company.

Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile.

Glassbox, a leader in digital journey analytics, will reveal the next evolution in customer experience management, Experience Intelligence, at their annual user conference, DigitalWorld.

Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative, and unified insights, today announced the introduction of a new identity framework to provide advertisers the industry’s only complete end-to-end solution for cookieless personalization and measurement

Facebook also has alerts for users when they share an article it is more than 90 days old, which aims to delay the deception of older content, while Facebook’s algorithm also takes into account the amount of time you spend reading an article after opening a link to measure your relative interest in the content.

Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland.

SessionCam, a Glassbox company providing enhanced Digital Experience analytics for retailers and brands, announced that the leading global luggage manufacturer and retailer Samsonite will adopt the full array of SessionCam’s Glassbox powered solutions to tackle any delays on their digital platforms.

Kritter Software Technology launched its commerce advertising (or retail media) solution in late 2019. The solution was targeted towards retailers, eCommerce players, and platforms that wanted to monetize their websites or in-app inventories.

Data Axle announced that the company has received 15 awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards. Recognized for excellence in its work on behalf of eight clients.

ADARA, the global leader in predictive consumer intelligence, today announced that Steve Melamed is the company’s Chief Revenue Officer. Melamed will be focused on driving adoption of ADARA’s unique solutions for enabling agencies, marketers, and media platforms to gain competitive advantage in digital advertising

Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. He will be responsible for leading the Nordic team and will run commercial activities in the region.

Captivate, North America’s leading location-based digital video network, today announced the Small Business Spotlight series in support of local U.S. businesses throughout the month of May. Small business owners can submit their story and ad to be featured on Captivate’s network of 11,000 elevator and large format

Datadobi, a global leader in unstructured data migration software, today released a new report by 451 Research, part of S&P Global Market Intelligence, which reveals the major impact that data growth is having on storage management, highlighting the rise in retention of unstructured data exacerbating

Contify, the AI-enabled market and competitive intelligence solution provider, announced that it will be presenting a webinar in partnership with Fletcher/CSI and SCIP on “Building Competitive Tracking Systems Based on Scenario Planning”.

Broadcast Management Group, Inc. (BMG) and All Access Creative (AAC) announce a first of its kind partnership enabling clients to create and launch Over the Top (OTT) networks faster, better, and more cost effectively. The collaboration focuses on innovative technologies, world-class programming formats and premium

Veriff, a global identity verification provider is partnering with Swiss digital banking alternative, CrescoFin, to provide a solution that reduces the risk of identity fraud for their global customer base.

Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate. By combining loan opportunity alerts from Sales Boomerang with Insellerate’s automated, multi-channel marketing

Gutenberg Technology, Inc (GT), provider of the premier end-to-end content management and distribution platform for education and training organizations, was named the winner of a Gold Stevie® Award in the Content Management Solution category in The 19th Annual American Business Awards®.

RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of US Agency Sales.  With over 15 years of experience in sales and agency partnerships, Greene is a long-time leader in the enterprise sales and video advertising space

Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company.  This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised

Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the comprehensive enterprise-grade open-source B2B e-commerce platform for mid-market and large commerce businesses. Contentserv introduced a new OroCommerce connector that enables B2B merchants

Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media placements through an integrated

YooniK, a start-up providing facial authentication on any device, announced today the availability of YooniK Face on Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Auth0’s identity management platform. The YooniK Face solution allows developers to extend their login box

Maropost, a leading marketing automation platform provider, has formed a partnership with timetoreply, which provides businesses with analytics into how quickly, and effectively their remote or office-based revenue teams are responding to their emails. The synergies between the two companies will close the loop

Netacea’s report ‘Buying Bad Bots Wholesale: The Genesis Market’ reveals that since April 2019, the number of stolen digital identities available to purchase on the marketplace has increased from 100,000 to over 350,000 today, with more than 18,000 being added each month.

Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale, regardless of campaign size and cost.

Adcore Inc. , a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way (“Effortless Advertising”), has announced that it has renewed its advertising contract with the Israeli Government Advertising Agency.

Today marks a fresh start for both Maropost and Konnektive. With their shared customers seeing so much success, Maropost and Konnektive put pen to paper to define success for their shared & future customers and deliver that and more.

After successfully hosting the biggest & the most significant annual conferences for the Canadian Telecom & IT Canadian Channel Partners community for six consecutive years, Xeo Marketing and Strategic Consultancy now brings to the market – CXRPMA

In our digital world, search engine marketing has become a powerful tool to grow your presence and drive traffic via paid and unpaid strategies. “Search,” specifically “Google search,” continues to be a strong area of focus for brand-side marketers.

Adtelligent, a fully-featured ad monetization platform, announced it has begun a business relationship with Pixalate, Inc., a global ad fraud intelligence and marketing compliance platform, to combat ad fraud (invalid traffic, IVT). Adtelligent has selected Pixalate

Arengu, a low-code platform to build user flows on top of any API or identity provider, announced the availability of progressive profiling flows on the Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Auth0’s identity management platform.

MediaAgility announced that it is now a Looker Delivery Verified partner. This announcement comes within a year of MediaAgility joining the Looker Partner Network Ecosystem. The verified status establishes MediaAgility’s capabilities to deliver Looker services

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million

Performanta, a fast-growing global provider of managed cyber security services to enterprise customers, has today announced the acquisition of Identity Experts, a Microsoft Gold Security Partner and Identity & Access Management (IAM) specialist consultancy.

Web developers, marketers, and owners of agencies tasked with getting content in front of customers quickly and cost-effectively can learn the latest strategies in content management systems (CMS) at the virtual Umbraco US Festival on April 15.

TruVideo, the proven video and texting communication platform that conquers trust and increases service revenue, now has an even better way to track how customers feel about service providers and dealerships.

Independent agencies GALLEGOS United and Crossmedia announced the launch of a new modern media shop, UNITED-X. Through its fully integrated, digitally powered and data-driven media solutions, UNITED-X will help marketers connect with the culturally, racially and ethnically diverse U.S. consumer base.

Simeio , a global leader in Identity and Access Management (IAM), announced that it has achieved a Delivery Approved Elite designation with Ping Identity, the Intelligent Identity solution for the enterprise.

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

Fantastic trail of MarTech and AdTech trends will continue to shape the future of business. According to Gartner 60% of the leaders are likely to increased their investment on MarTech in 2021.We have put together some notable MarTech funding we came across in Q1 of 2021.

Digitization is the need of the hour and this is the right time we introduce you to the top digital marketing platforms for 2021.

With such experienced martech vendors offering their services, enterprises in Australia can efficiently leverage the latest MarTech tools and pursue their organizational objectives in an effective manner.

Programmatic Job Advertising can best be described as the use of technology for buying, distributing, and optimizing “job” advertisements. They also cost cut and verify the associated budget automatically across the internet. In simple words, it is the application of a machine-driven, rule-based approach

Marketing Technology Highlights of The Week: 15-March-2021: Featuring IBM, ON24, Equifax, ZoomInfo!