MTS Staff Writer

the best lead generation tools to your arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode of travel soon Meanwhile you think of adding some fantastic automation tools to thrive your business

Cybersecurity startup Confiant, Inc., the market leader in ad security and ad quality control for digital publishers, has expanded its verification technology to cover Native Ads. Publishers can now protect their users from malicious native ads that disrupt the user experience and threaten their security.

SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today announced a partnership with the Eva Longoria Foundation (ELF) to provide Latina entrepreneurs free resources to help their businesses succeed.

Based on its recent analysis of the Latin American and the Caribbean customer experience (CX) outsourcing services market, Frost & Sullivan recognizes OneLink (OneLink) with the 2020 Latin American and the Caribbean New Product Innovation Award. It has set itself apart from the competition

“What they really need is a simplified system with actionable steps…and that’s what they get working with me. My program is a gold mine of little known marketing strategies they can use on Facebook to stand out and get paying clients consistently.”

Programmatic TV advertising is increasingly becoming popular among TV advertising market trends. Programmatic advertising is the process of purchasing digital advertisements by automatically leveraging algorithms and machines.

Michael Faust, the former EVP Global Client Operations for WPP, has joined independent agency BLITZWORKS as chief commercial officer.

Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally.

NTT Ltd., a world-leading global technology services provider, and the release today of its 2021 Global Managed Services Report.Changes to operating processes, along with digital transformation acceleration have presented organizations with an opportunity to reimagine their technology strategies and how it aligns

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms.

Veriff, a global identity verification provider is partnering with Joompay, a social finance app enabling money transfers in Europe. The Joompay app allows people to send and receive money from anyone in an easy and fun way.

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape.

Contentful, the leading content platform for digital business, today announced the release of Contentful Compose + Launch — two apps that together greatly extend Contentful’s native capabilities for content teams.

Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud – their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising Effectiveness, and Actionable Consumer Insights.

Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”.

Wise Agent is proud to continuously innovate our technology to provide members with a powerful and intuitive experience on our CRM platform. We value building deep, long-lasting partner relationships to integrate other technologies into our system.

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.

Duncan Steblyna joins the leading global identity verification (IDV) provider Veriff as its new VP of Product. Steblyna brings more than a decade of product development and strategy experience to his new role.

semfirms.com has listed the top search engine optimization firms in March 2021. According to a detailed evaluation process, all companies have been listed as a top firm. With SWOT analysis, SEMfirms made a strategic planning technique to identify strengths, weaknesses, opportunities as well as threats associated

Adimo, a leading consumer goods marketing technology company, announced the close of a $3.6 million seed round of funding from Maven Capital Partners (“Maven”), Scottish Enterprise, GWC, ESM Investments, and Galvanise Capitaland LSIP.

Loyalty360, the trade association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer loyalty; an objective assessment of suppliers; key industry trends

Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched today with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions. Eventible has been launched

MetaCX, the pioneer in a new value-based approach for achieving shared success in B2B ecosystems, announced CXLayer.

Blockpass is proud to reveal another new partnership this week which will see the integration of Blockpass’ KYC solution into a brand new platform.

Conversion Logix®, LLC announced the release of The Conversion Cloud® Partner Program, a private-label SaaS aimed at helping agencies convert website visitors into actionable leads for their clients. The Partner Program has already proven to be a solution for agencies

Instagram is a valuable asset for small and local food businesses. To stay relevant in the industry, they must master this powerful tool. Here are some of the tools that food businesses can use to get their word out.

Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.

WhereOS facilitates faster innovation for data driven businesses. With WhereOS ecosystem as a service model we can provide a holistic solution for companies who want to get more value out of their data, and turn data into valuable assets.

Video collaboration solutions provider StarLeaf is welcoming Mike Tumalty as its new Chief Sales Officer, David Gingell as its new Chief Marketing Officer, and Fergus Gloster to the board, as the company seeks to maximise the rapid adoption of remote working caused by the global pandemic.

FirmDecisions has appointed Christine Moore to the role of Managing Director for its North America region. She will report to Federica Bowman, global CEO of FirmDecisions.

Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM).

With a special focus on the Asian market, the third global edition of the World CX Summit is set to take place virtually on 11 March 2021.The increasing adoption of IoT-based devices and sensors as well as AI-driven predictive and advanced analytics tools to offer personalized services

Nearly nine-in-10 senior communications leaders are optimistic about the year ahead despite the challenges of navigating the global pandemic according to the results of a wide-ranging Telum Media

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland

SquaredV is a lead generation company created with the aim of helping companies to grow their business. With its primary goal being the implementation of SquaredV’s unique outsourced B2B lead generation program associated with the search for customers and the generation of prospects.

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising).

TeamViewer, a global leader in secure remote connectivity solutions, announced the launch of the TeamViewer Web Client for all subscribers of a Remote Access

Bluehour was created when Alex left the corporate world to discover an opportunity to revitalize companies’ websites and grow their digital marketing. Created as a premier resource for brands needing assistance in building out their WordPress websites.

Virgin Money is expanding its partnership with FinTech data expert company, Life Moments, to focus on the development of the sustainability elements of the Virgin Money offer to its business banking customers.

Ping Identity, the Intelligent Identity solution for the enterprise, announced that it has been named a leader in three KuppingerCole Leadership Compass reports, including the Consumer Identity and Access Management (CIAM), Access Management and Enterprise Authentication Solutions reports.

Applause, the worldwide leader in enabling digital quality, launched its first-of-a-kind Product Excellence Platform (PEP). The PEP provides the comprehensive approach to quality that brands need to deliver exceptional digital experiences to their end users.

‘This Just Works,’ a marketing lunch break series for entrepreneurs hosted by ActiveCampaign, the leader in Customer Experience Automation (CXA), kicked off today with Jonah Berger and unveiled the full lineup

Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models.

Saggezza, a global technology solutions provider and consulting firm, founded its Salesforce Practice to help clients make data-driven decisions, optimize CRM investment, and manage customer relationships amid uncertainty.

Takeda been officially recognized as one of the best places to work in Bulgaria for 2021 according to the annual prestigious “Best Places To Work” certification program.

Web Insights, the intelligent website visitor automation organization is now an ISO 27001 certified provider. ISO 27001 is the international standard focussed on information security, helping organizations to protect their information through the adoption of an Information Security Management System (ISMS).

Lifesize, Inc., a leader and global provider of cloud contact center and video meeting solutions in over 100 countries with 1700 channel partners, announced that its board of directors has appointed 30-year communications technology industry leader Kim Niederman as its new chief executive officer

Invoice finance firm Optimum Finance has appointed ex-Microsoft Global Director, Gordon McIntosh, as Chief Technical Officer furthering their specialism in the FinTech space.Scottish/American national, Gordon has extensive experience with a decade working at Microsoft headquarters in Seattle, Washington.