MTS Staff Writer
the best lead generation tools to your arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode of travel soon Meanwhile you think of adding some fantastic automation tools to thrive your business
Confiant Launches New Native Ad Verification Solution
Cybersecurity startup Confiant, Inc., the market leader in ad security and ad quality control for digital publishers, has expanded its verification technology to cover Native Ads. Publishers can now protect their users from malicious native ads that disrupt the user experience and threaten their security.
SurveyMonkey Partners with the Eva Longoria Foundation to Empower
SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, today announced a partnership with the Eva Longoria Foundation (ELF) to provide Latina entrepreneurs free resources to help their businesses succeed.
OneLink Lauded By Frost & Sullivan for Harnessing Emerging
Based on its recent analysis of the Latin American and the Caribbean customer experience (CX) outsourcing services market,Â Frost & SullivanÂ recognizesÂ OneLinkÂ (OneLink) with the 2020 Latin American and the Caribbean New Product Innovation Award. It has set itself apart from the competition
Little Known Marketing Strategy Helps Businesses Tap Into A Client
â€œWhat they really need is a simplified system with actionable steps…and thatâ€™s what they get working with me. My program is a gold mine of little known marketing strategies they can use on Facebook to stand out and get paying clients consistently.â€
TV Advertising Industry Uses Algorithms For Programmatic Promotion
Programmatic TV advertising is increasingly becoming popular among TV advertising market trends. Programmatic advertising is the process of purchasing digital advertisements by automatically leveraging algorithms and machines.
Former WPP Commercial Leader Joins BLITZWORKS
Michael Faust, the former EVP Global Client Operations for WPP, has joined independent agency BLITZWORKS as chief commercial officer.
Sellforte Raises â‚¬4M Funding To Bring Science To Marketing
Sellforte, an AI-powered marketing optimization platform, has raised â‚¬4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally.
NTT Reveals Only 20.6% Of Digital Transformation Efforts Are Optimized
NTT Ltd., a world-leading global technology services provider, and the release today of its 2021 Global Managed Services Report.Changes to operating processes, along with digital transformation acceleration have presented organizations with an opportunity to reimagine their technology strategies and how it aligns
elfo Partners With Common Ground to Help Entrepreneurs
elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysiaâ€™s largest co-working space, by offering exclusive rates for elfoâ€™s proprietary digital platforms.
Veriff Partners With Joompay To Instill Trust & Added Identity Verification
Veriff, a global identity verification provider is partnering with Joompay, a social finance app enabling money transfers in Europe. The Joompay app allows people to send and receive money from anyone in an easy and fun way.
Web Insights Shortlisted For Two Categories At The B2B Marketing
Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape.
Contentful Helps Businesses Build Digital Experiences Faster with Compose + Launch Apps
Contentful, the leading content platform for digital business,Â today announced the release of Contentful Compose + Launch â€” two apps that together greatly extend Contentfulâ€™s native capabilities for content teams.
Shareablee Announces Launch OfÂ MarketEdgeÂ Cloud
Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch ofÂ MarketEdgeÂ Cloud – their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising Effectiveness, and Actionable Consumer Insights.
Puczko & Stackpole Announce â€œMarketing Handbook for Health Tourismâ€
Co-authors, Laszlo Puczko, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their â€œMarketing Handbook for Health Tourismâ€.
AI Combined With Real Estate CRM Accelerates Lead Conversion
Wise Agent is proud to continuously innovate our technology to provide members with a powerful and intuitive experience on our CRM platform. We value building deep, long-lasting partner relationships to integrate other technologies into our system.
Adnami signs agreement with Matterkind to deliver Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.
Veriff Appoints Duncan Steblyna as Its New VP of Product
Duncan Steblyna joins the leading global identityÂ verificationÂ (IDV) provider Veriff as its new VP of Product. Steblyna brings more than a decade of product development and strategy experience to his new role.
semfirms.com Announces The Top SEO Firms In United States For March
semfirms.com has listed the top search engine optimization firms in March 2021. According to a detailed evaluation process, all companies have been listed as a top firm. With SWOT analysis, SEMfirms made a strategic planning technique to identify strengths, weaknesses, opportunities as well as threats associated
Adimo Closes $3.6 Million Funding to Accelerate Expansion in US Market
Adimo, a leading consumer goods marketing technology company, announced the close of a $3.6 million seed round of funding from Maven Capital Partners (â€œMavenâ€), Scottish Enterprise, GWC, ESM Investments, and Galvanise Capitaland LSIP.
Loyalty360, Trade Association for Customer Loyalty, Releases
Loyalty360, the trade association for customer loyalty, released its firstÂ â€˜Technology Today Industry Report,â€™Â a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer loyalty; an objective assessment of suppliers; key industry trends
Eventible Reviews Platform To Bring Transparency To B2B Events Industry
Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched today with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions.Â Eventible has been launched
MetaCX Launches Embedded Success Plans To Transform SaaS Apps for the Performance Economy
MetaCX, the pioneer in a new value-based approach for achieving shared success in B2B ecosystems, announced CXLayer.
Blockpass and UREEQA Bring Identity Verification to Creators
Blockpass is proud to reveal another new partnership this week which will see the integration of Blockpass’ KYC solution into a brand new platform.
Conversion LogixÂ® Launches The Conversion CloudÂ® Partner Program,
Conversion LogixÂ®, LLC announced the release of The Conversion CloudÂ® Partner Program, a private-label SaaS aimed at helping agencies convert website visitors into actionable leads for their clients. The Partner Program has already proven to be a solution for agencies
The Best Instagram Advertising Tools for Food Businesses
Instagram is a valuable asset for small and local food businesses. To stay relevant in the industry, they must master this powerful tool. Here are some of the tools that food businesses can use to get their word out.
Terminus Secures $90 Million Series C Led By Great Hill Partners
Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
WhereOS Data Innovation Platform Launched Recently
WhereOS facilitates faster innovation for data driven businesses. With WhereOSÂ ecosystem as a serviceÂ model we can provide a holistic solution for companies who want to get more value out of their data, and turn data into valuable assets.
StarLeaf Video Collaboration Software Targets Global Growth
Video collaboration solutions provider StarLeaf is welcoming Mike Tumalty as its new Chief Sales Officer, David Gingell as its new Chief Marketing Officer, and Fergus Gloster to the board, as the company seeks to maximise the rapid adoption of remote working caused by the global pandemic.
FirmDecisions Appoints Christine Moore as Managing Director
FirmDecisions has appointed Christine Moore to the role of Managing Director for its North America region. She will report to Federica Bowman, global CEO of FirmDecisions.
Force Marketing Increases Portfolio With Acquisition of GSM
Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM).
World CX Summit – Asia To Discuss Latest Trends In Customer Experience
With a special focus on the Asian market, the third global edition of the World CX Summit is set to take place virtually on 11 March 2021.The increasing adoption of IoT-based devices and sensors as well as AI-driven predictive and advanced analytics tools to offer personalized services
Asia Pacific Communications Leaders Optimistic for 2021 Despite Pandemic and Concerns Around Burnout and Mental Health
Nearly nine-in-10 senior communications leaders are optimistic about the year ahead despite the challenges of navigating the global pandemic according to the results of a wide-ranging Telum Media
Vonage Partners with VoiceSage to Help Businesses Transform Customer Engagement with Rich Media Messaging
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering withÂ VoiceSage, a global proactive communications provider based in Ireland
SquaredV Announces The Launch Of Its PaaS (People-as-a-Service)
SquaredVÂ is aÂ lead generationÂ company created with the aim of helpingÂ companies to growÂ their business. With its primary goal being the implementation of SquaredV’s unique outsourced B2B lead generation program associated with the search for customers and the generation of prospects.
Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Todayâ€™s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising).
TeamViewer Enables Web-Based Remote Access
TeamViewer, a global leader in secure remote connectivity solutions, announced the launch of the TeamViewer Web Client for all subscribers of a Remote Access
Bluehour: Equipping Businesses With The Tools to Grow Digital Marketing
Bluehour was created when Alex left the corporate world to discover an opportunity to revitalize companies’ websites and grow their digital marketing. Created as a premier resource for brands needing assistance in building out their WordPress websites.
Virgin Money Extends Partnership With Life Moments
Virgin Money is expanding its partnership with FinTech data expert company, Life Moments, to focus on the development of the sustainability elements of the Virgin Money offer to its business banking customers.
Ping Identity Named as Leader in Three KuppingerCole Leadership Compass Reports
Ping Identity, the Intelligent Identity solution for the enterprise, announced that it has been named a leader in three KuppingerCole Leadership Compass reports, including the Consumer Identity and Access Management (CIAM), Access Management and Enterprise Authentication Solutions reports.
Applause Product Excellence Platform Empowers Brands to Deliver Exceptional Digital Experiences
Applause,Â the worldwide leader in enabling digital quality, launched its first-of-a-kind Product Excellence Platform (PEP). The PEP provides the comprehensive approach to quality that brands need to deliver exceptional digital experiences to their end users.
ActiveCampaign Kicks off ‘This Just Works’ Educational Series Providing Businesses of All Sizes Actionable Tips for Business Growth and Customer Success
‘ThisÂ Just Works,’ a marketing lunch break series for entrepreneurs hosted byÂ ActiveCampaign, the leader in Customer Experience Automation (CXA), kicked off today withÂ Jonah BergerÂ and unveiled the full lineup
Paysafe Uses Snowflake to Power Cloud-based Approach to Data and Analytics
Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models.
Saggezza Salesforce Practice Surges as Companies Engage Customers Remotely Amid COVID-19
Saggezza, a global technology solutions provider and consulting firm, founded its Salesforce Practice to help clients make data-driven decisions, optimize CRM investment, and manage customer relationships amid uncertainty.
Takeda Earns the Best Place To Work Certification in Bulgaria
Takeda been officially recognized as one of the best places to work in Bulgaria for 2021 according to the annual prestigious â€œBest Places To Workâ€ certification program.
Web Insights Receive ISO 27001 Certification
Web Insights, the intelligent website visitor automation organization is now an ISO 27001 certified provider. ISO 27001 is the international standard focussed on information security, helping organizations to protect their information through the adoption of an Information Security Management System (ISMS).
Lifesize Appoints Former 8×8 President, Cisco and Polycom Senior Executive Kim Niederman as New CEO
Lifesize, Inc., a leader and global provider of cloud contact center and video meeting solutions in over 100 countries with 1700 channel partners, announced that its board of directors has appointed 30-year communications technology industry leader Kim Niederman as its new chief executive officer
Optimum Finance appoints Ex-Microsoft Director As New CTO
Invoice finance firm Optimum Finance has appointed ex-Microsoft Global Director, Gordon McIntosh, as Chief Technical Officer furthering their specialism in the FinTech space.Scottish/American national, Gordon has extensive experience with a decade working at Microsoft headquarters in Seattle, Washington.