From global #privacyregulations, death of the third-party cookie, and ad blocking, the future of marketing is going to look a whole lot different, says Claire Feeney of @OneTrust. Here is what you should know about the evolving privacy landscape: https://t.co/ZA7mgUsQ0A pic.twitter.com/e32Ab0OuZk
— Oracle Marketing Cloud (@OracleMktgCloud) March 6, 2021
#DemandGeneration is all about understanding the buyer’s needs and nurturing the decision-making process, rather than merely pushing marketing messages at them. Check out our resource page to learn more: https://t.co/NYEG1YDuz0 pic.twitter.com/w9gJMKXyo1
— Oracle Marketing Cloud (@OracleMktgCloud) March 6, 2021
Want to scale your #email program without scaling your budget (or the headaches that come with it)? Who doesn’t? Register for our live webinar w/ @litmusapp next Thursday, March 11 at 12 pm ET/ 9 am PT: https://t.co/bDXbp37sXX pic.twitter.com/mSS8MLLVYh
— Oracle Marketing Cloud (@OracleMktgCloud) March 5, 2021
#Retailers, want to create authentic connections online? We’ve got tools and strategies to help strike the right chord with customers looking for authenticity, convenience, stability, and empathy. W/ @movableink @ShawScott:
https://t.co/VUxTtoEOMA #customerloyalty #retailloyalty pic.twitter.com/yGjAKk5nJU— Oracle Marketing Cloud (@OracleMktgCloud) March 5, 2021
Eloqua? Check. B2B webinars? Check. So now check our latest blog post “Integrating webinar platforms with Eloqua: Finding the functionality to help generate quality leads.” We cover the basics + beyond to help you drive results! https://t.co/ICu77HulRv #b2b #eloqua #webinars
— Sojourn Solutions (@sojourn_solns) March 5, 2021
The most successful brands on the web have mastered the art of continuous testing and tweaking. Looking for a #crosschannel testing solution? Learn about our high score in the Forrester Wave™: #ExperienceOptimization Platforms, Q4 2020 report: https://t.co/sFeZNLFXjj pic.twitter.com/6KezG2hFs3
— Oracle Marketing Cloud (@OracleMktgCloud) March 5, 2021
What is the antidote to monotone content? Conversational writing, says @ContentStride. Here are his tips to conversational #content so you can connect with your readers– from one human being to another via @CMIContent: https://t.co/5dFUutnwy8 pic.twitter.com/1W3lxC3ok0
— Oracle Marketing Cloud (@OracleMktgCloud) March 4, 2021
More than ever before, we need to make sure that their experience with our companies is as good as we can make it, says @renniksn. How can we make this possible? Listen to his conversation with @mkrigsman for #CXOTalk here: https://t.co/X7m0CHjeXP pic.twitter.com/GtVUrrQVyt
— Oracle Marketing Cloud (@OracleMktgCloud) March 4, 2021
Are you an innovator delivering best in class for your brand? Then it’s time your peers to recognize you and your team. @AngWWells shares benefits of submitting for the #MarkieAwards and tips to win one. https://t.co/Zxtv9HqfEO #Markies pic.twitter.com/2xHSWgzGa0
— Oracle Marketing Cloud (@OracleMktgCloud) March 4, 2021
We’ve made lots of new changes to our #ContentManagement solution. Take a look at 5 of our most significant updates: https://t.co/tHrwJKCEqw pic.twitter.com/Btxx24Ji50
— Oracle Marketing Cloud (@OracleMktgCloud) March 4, 2021
What are the safest #emailmarketing trends to invest in? Take a look at these11 trends our experts have rated as high-adoption and high-impact: https://t.co/VJkvzjmrWO pic.twitter.com/jBzpPsl7PR
— Oracle Marketing Cloud (@OracleMktgCloud) March 4, 2021
#Personalization should extend beyond the first name, says @RandyFrisch of @Uberflip. Personalization should be about relevancy. If you are in #ContentMarketing, don’t miss episode 3 of #ExperienceTV. Recap by @KatieMartell is available here: https://t.co/wQCyEciGSk pic.twitter.com/3UbsMjDGUg
— Oracle Marketing Cloud (@OracleMktgCloud) March 3, 2021
.@FlybusAustralia needed an #emailmarketing application that is both effective at consistently reaching and inspiring its members and robust enough to handle its massive volumes without delays or downtime. Their impressive results with #Responsys here: https://t.co/P4sHVcPESR pic.twitter.com/IdmDDHDOgZ
— Oracle Marketing Cloud (@OracleMktgCloud) March 3, 2021
Customer retention and growing deeper relationship with those customers are top priorities for marketers like you. Discover what it takes with our guide to #PersonalizedMarketing for #B2C marketers: https://t.co/MQWEt7p4iu pic.twitter.com/3cxmV06uaN
— Oracle Marketing Cloud (@OracleMktgCloud) March 2, 2021
Fatigue analysis in #Eloqua is an intelligent algorithm that looks at each contact and analyzes the number of emails sent to them and their open engagement over time. Here is why it is a game changer for #B2B marketers. #EmailMarketing https://t.co/XJl57yl7bp pic.twitter.com/z1Ynk1Vrlz
— Oracle Marketing Cloud (@OracleMktgCloud) March 2, 2021
Don’t just settle for sufficient. Double or even triple your conversion rates with these tips from @shane_barker via @CMIContent. #WritingTips #contentmarketing: https://t.co/oHOHfGVWKJ pic.twitter.com/uu19tOG4oN
— Oracle Marketing Cloud (@OracleMktgCloud) March 1, 2021
40% of U.S. consumers are becoming more mindful of where they spend their money. #Retailers read on for strategic considerations, tactics, and input to build trust, deepen loyalty, and drive authentic positive sentiment w/ @movableink @ShawScott: https://t.co/VE8MxFTacL pic.twitter.com/3jOZIBKGzg
— Oracle Customer Experience (@OracleCX) March 1, 2021
#B2B buyers expect #personalization too. Learn how to read their digital signals and build experiences that draw them in. Check out our resource page: https://t.co/PXZGMst2MI pic.twitter.com/5dOGSRRq0u
— Oracle Marketing Cloud (@OracleMktgCloud) March 1, 2021
From investing in youth to recruiting from Black colleges and universities, there are many pieces to inclusivity. @iamrichardperry shares the ways he gives back to his Chicago community: https://t.co/BpYYF3rGAV? #BlackHistoryMonth pic.twitter.com/nr1YcgPRp4
— Oracle (@Oracle) February 26, 2021
How does Australia’s leading customer #loyalty program, @FlybusAustralia send ultra-personalized offers and rewards to 8.6 million active members? With our #Responsys application, FLybus has achieved a 97% inbox-placement rate.Lear more: https://t.co/u9L492Tyih pic.twitter.com/aanYvJMUAi
— Oracle Marketing Cloud (@OracleMktgCloud) February 26, 2021
Exceeding your customer expectations is more critical now than it has ever been. Respond to rapid changes in customer behavior and environment. Take inspiration from our resource page on #PersonalizedMarketing for #B2C: https://t.co/vVByajOrer pic.twitter.com/5513DEpA9T
— Oracle Marketing Cloud (@OracleMktgCloud) February 26, 2021
Here are 12 #emailmarketing trends you should focus on if you want a competitive advantage, according to our #digitalmarketing experts https://t.co/CyH13P9d3x pic.twitter.com/FjnKwcs5M2
— Oracle Marketing Cloud (@OracleMktgCloud) February 26, 2021
#EmailMarketing geeks, take a look at these tactics and technologies rated as having below-average adoption and predicted to have an above-average impact in 2021. @chadswhite breaks down each: https://t.co/9vFja4t1r5 pic.twitter.com/ZYtcwKDNS7
— Oracle Marketing Cloud (@OracleMktgCloud) February 25, 2021
Our new #ServiceAgent desktop means agents can navigate through all of a customer’s interactions with ease and collaborate across the organization from their agent desktop to resolve complex #B2B customer issues. https://t.co/03btk76jkz pic.twitter.com/z2GUYuBlrU
— Oracle Marketing Cloud (@OracleMktgCloud) February 25, 2021
Submissions are now open for the #MarkieAwards 2021! This year marks the 15th year we will celebrate innovation and excellence in advertising, marketing, sales, service, and commerce. We are looking forward to hearing your stories: https://t.co/LAbuTaYsGN #Markies pic.twitter.com/UOumucDud5
— Oracle Marketing Cloud (@OracleMktgCloud) February 24, 2021
#LeadManagement is the process of identifying, qualifying, engaging, and managing potential buyers. Here are tips to get started: https://t.co/owBW90pR7p pic.twitter.com/rKlw5pocv1
— Oracle Marketing Cloud (@OracleMktgCloud) February 24, 2021
The #pandemic has accelerated brands’ move to #digital. Here are some ways marketers are re-examining their strategies and processes in 2021: https://t.co/vqfLxUpv0K pic.twitter.com/418mL4v5X3
— Oracle Marketing Cloud (@OracleMktgCloud) February 24, 2021
Take a look at these 7 Black leaders shaping the technology world and taking us in bold new directions. To read their stories is to know #HerStory: https://t.co/wP3Q5KkJIn #BlackistoryMonth pic.twitter.com/26k82sTP9N
— Oracle Marketing Cloud (@OracleMktgCloud) February 23, 2021
#B2B marketing landscape looks different now than at the beginning of last year. Here are some marketing trends the pandemic caused to accelerate and move to the forefront: https://t.co/desP11uYxp pic.twitter.com/f0ZYePc5CX
— Oracle Marketing Cloud (@OracleMktgCloud) February 23, 2021
Combination of our #Maxymiser, #Infinity, and marketing recommendations serve billions of experiences per year and deliver on advanced #crosschannel testing and #personalization use cases. Learn more: https://t.co/tMJeX3hMEE pic.twitter.com/4sxOiqIe5e
— Oracle Marketing Cloud (@OracleMktgCloud) February 23, 2021
Marketers, want to provide #personalized and relevant experiences to your customers? Go beyond what is achieved with point-to-point integrations with #Eloqua. Learn more: https://t.co/BDGH8Ge2AY #CRM #LeadManagement pic.twitter.com/VOHhy0KEet
— Oracle Marketing Cloud (@OracleMktgCloud) February 22, 2021
The most successful brands on the web have mastered the art of continuous testing and tweaking. Looking for a #crosschannel testing solution? Learn about our high score in the Forrester Wave™: #ExperienceOptimization Platforms, Q4 2020 report: https://t.co/O0cLvQsopI pic.twitter.com/aMy9ltf06B
— Oracle Marketing Cloud (@OracleMktgCloud) February 22, 2021
Deliver experiences tailored to your customers’ online behavior in real-time, taking them from anonymous potential customer to loyal advocate. Discover how: https://t.co/NaFldEFBgE #CrowdTwist #Eloqua #Loyalty pic.twitter.com/AlNaVUhl9X
— Oracle Marketing Cloud (@OracleMktgCloud) February 21, 2021
[Podcast] Our #CMO @akelman joins @ppl_ai to share what he’s learned from some of tech’s greatest #CEOs he’s worked with and his #marketing playbook to prime us for the next 10 to 20 years of growth. Tune in here: https://t.co/4PaoINkzi5 #BeLegendary pic.twitter.com/DgtrHfz67e
— Oracle Marketing Cloud (@OracleMktgCloud) February 20, 2021
62% of consumers choose one brand over another due to the presence of a #loyalty program. Want to stand out from the crowd? Check out this guide on loyalty marketing. https://t.co/AIqvm0j50n pic.twitter.com/LTcAQjDwG4
— Oracle Marketing Cloud (@OracleMktgCloud) February 20, 2021
#B2B buyers expect #personalization too. Learn how to read their digital signals and build experiences that draw them in. Check out our resource page: https://t.co/omz04qqIWh pic.twitter.com/MswTM4QkkN
— Oracle Marketing Cloud (@OracleMktgCloud) February 19, 2021
Which #emailmarketing trends are the riskiest inn 2021? We surveyed our 500+ #digitalmarketing experts. Here are the 3 tactics and technologies they rated as being low-adoption and low-impact. @chadswhite does a deep dive on each: https://t.co/76vZLpLS3R pic.twitter.com/61Qn4b9UyF
— Oracle Marketing Cloud (@OracleMktgCloud) February 19, 2021
Marketers say enhancing #personalization, testing designs, and using welcome/thank you automated messages are the most important #email strategy optimizations, according to recent research by @Ascend2research. Summary from @ayaznanji via @MarketingProfs: https://t.co/LLBLw2umR5 pic.twitter.com/uJbPRArujo
— Oracle Marketing Cloud (@OracleMktgCloud) February 18, 2021
5 things to consider for making #remotework more sustainable.
— DocuSign (@DocuSign) January 28, 2021
The more immersive your #CX; the happier your customers will be with your product. This episode of #OftenImitated #Podcast features Mickey Miller of @Vislink about how he’s transforming CX of live experiences all across the world. https://t.co/pohkZqzsFw pic.twitter.com/WANzKEPJty
— Oracle Marketing Cloud (@OracleMktgCloud) February 17, 2021
While most marketers create #content on a daily basis, the true intent of #ContentMarketing lies in having a defined content strategy that works hand in hand with your organization’s goals. Want to create an effective content strategy? Here are some tips: https://t.co/RpY113O34V pic.twitter.com/yMiHskvH8S
— Oracle Marketing Cloud (@OracleMktgCloud) February 17, 2021
With #martech comes the ability to prove the value of marketing. Marketing technology can directly show how marketing impacts revenue, says @renniksn. Read his perspective on what makes for the best marketing and how martech makes it possible: https://t.co/ewjVaJfJOR pic.twitter.com/GsBjpHSxXP
— Oracle Marketing Cloud (@OracleMktgCloud) February 17, 2021
Submissions are now open for the 15th annual #MarkieAwards! This year we celebrate #CX innovation and excellence in advertising, marketing, sales, service, and commerce. It’s been a challenging year, and we can’t wait to celebrate your achievements: https://t.co/XNuSANnsVM pic.twitter.com/oOiaCjwZhY
— Oracle Marketing Cloud (@OracleMktgCloud) February 16, 2021
Missed our latest #CX innovations update? @jwartgow shares updates to our new agent experience, remote worker concepts, and #digital service automation advancements to help our customers deliver the next-generation of service experiences:https://t.co/mdJ8Pm49q2 pic.twitter.com/4OAl6ng4l9
— Oracle Marketing Cloud (@OracleMktgCloud) February 16, 2021
Nate @renniksn runs a lean global marketing team (not unlike many of our customers) that operates on modest program dollars and spend. Here he shares how we are using our own #martech to become the best example of what is possible. https://t.co/vL5tKL3DtY pic.twitter.com/92hf8jLNV3
— Oracle Marketing Cloud (@OracleMktgCloud) February 16, 2021
Want an individual-level view of each of your customer’s online behavior across all of your #digital channels? Learn about #Infinity behavioral Intelligence :https://t.co/wr4SxlpEom pic.twitter.com/PfefoEnbH8
— Oracle Marketing Cloud (@OracleMktgCloud) February 15, 2021
70 % of #B2B buyers research independently and define their needs before talking to sales. When they do this, they leave behind digital clues to their intent. What to understand these clues? Checkout our guide: https://t.co/RAmoGsdEVe #personalizedmarketing #marketingautomation pic.twitter.com/7wmVNyKPcJ
— Oracle Marketing Cloud (@OracleMktgCloud) February 15, 2021
Marketers and publishers, the industry is forcing you to move away from the use of #thirdpartydata, but the good news is, there’s something way better: data that comes straight from your customers, says Claire Feeney of @OneTrust: https://t.co/WQNQzrOOYS #data pic.twitter.com/sJcDzrndiO
— Oracle Marketing Cloud (@OracleMktgCloud) February 15, 2021