Do your #marketing and #finance organizations agree on Marketing Spend and Measurement? Probably not!
Here are the 3 key ways the two teams can come together to create a positive business impact from @katherineberry @allocadia: https://t.co/nDZlQCDxlz pic.twitter.com/ThpE3AZhPe
— Oracle Marketing Cloud (@OracleMktgCloud) April 1, 2021
Curious to learn how consumer purchase and consumption habits have changed due to #Covid19? Our New Consumer study analyzed Oracle #CPG Purchase data, representing over 75 million U.S. households. Here is what we uncovered: https://t.co/XJnovOWxt9 #DataActivation #audiences pic.twitter.com/yrRbZQp8Tb
— Oracle Marketing Cloud (@OracleMktgCloud) April 1, 2021
Distributing #content by #email remains one of the most popular tactics by marketers, according to @CMIContent #research via @imkevin_monk. E-newsletters rank as the No. 2 content type for B2B (87%) and B2C (76%). https://t.co/ytrrZqKtog pic.twitter.com/fbv75G2Gz4
— Oracle Marketing Cloud (@OracleMktgCloud) March 31, 2021
In 2020, Baby Boomers led the way in online shopping growth, with usage up 5.7x YOY, compared to Millennials’ usage.
For more interesting stats on how consumer shopping habits have changed during #Covid19, check out our new report: https://t.co/f7c6fFhRja #audience #CPG pic.twitter.com/IqbVqo5VwE
— Oracle Marketing Cloud (@OracleMktgCloud) March 31, 2021
Vroom vroom! @FuturumResearch‘s @danielnewmanUV provides an analyst take on @RedBullRacing and @Oracle‘s partnership on and off the racing track with @OracleCloud and @OracleCX. #f1 #ChargeOn pic.twitter.com/av6MIcFhgA
— Oracle Marketing Cloud (@OracleMktgCloud) March 31, 2021
While #DemandGeneration and #LeadGeneration sound familiar, they are two different concepts. Want to understand the difference? Check out our resource page: https://t.co/UZ3oTa2mqU pic.twitter.com/Ww6V4HlUYH
— Oracle Marketing Cloud (@OracleMktgCloud) March 31, 2021
In an effort to help you prioritize your #emailmarketing efforts, our experts share 11 trends that are high-adoption, high-impact and proven essentials via @chadswhite. Discover if these work for your organiztin: https://t.co/sS5pCw1uE0 pic.twitter.com/7EZsiItZ2p
— Oracle Marketing Cloud (@OracleMktgCloud) March 31, 2021
Here are the latest #socialmarketing trends and how marketers should prepare for a changing world from @Mike_Stelzner @SMExaminer: https://t.co/6VqNemSKVK pic.twitter.com/3E9Ik2DjpI
— Oracle Marketing Cloud (@OracleMktgCloud) March 30, 2021
#MarketingAutomation helps improve #personalization, speed qualification, and amplify conversations. These capabilities can open the pipeline to more leads and facilitate a stronger relationship between your customer and your brand, says @JohnRampton: https://t.co/uRCk4nBcBG pic.twitter.com/ab0rJjGpQa
— Oracle Marketing Cloud (@OracleMktgCloud) March 30, 2021
Customer retention and growing deeper relationship with those customers are top priorities for marketers like you. Discover what it takes with our guide to #PersonalizedMarketing for #B2C marketers: https://t.co/nHpCzpqeLt pic.twitter.com/hlATGDMVND
— Oracle Marketing Cloud (@OracleMktgCloud) March 30, 2021
Today is the day! Marketers, learn how to drive more revenue and reduce cost. Eliminate organizational silos that is slowing you down. Join @bcahill, SVP @Philips, our @renniksn, and @sultanology today at 10 am CET: learn:https://t.co/pnkMmNkNO0 pic.twitter.com/yBfNvSI4YG
— Oracle Marketing Cloud (@OracleMktgCloud) March 30, 2021
What is the #1 B2B marketing priority in 2021? It’s ABM.
This episode of #ExperienceTV is all about #ABM. Catch the full conversation between @KatieMartell and @LataneConant, #CMO of @6senseInc. https://t.co/MfiyPkoBST pic.twitter.com/TBWfpuP0iH
— Oracle Marketing Cloud (@OracleMktgCloud) March 29, 2021
Here are 5 expert hacks to tap into to write a call-to-action that gets the attention of your readers and convinces them to take the desired next step from Lucas Miller via @jeffbullas: https://t.co/l9UHkq5Roj #MarketingTips #contenttips #contentmarketing pic.twitter.com/fhigQrLbb5
— Oracle Marketing Cloud (@OracleMktgCloud) March 29, 2021
Join @Venuseswilliams, 7x Grand Slam champion, 4x Olympic Gold Medalist and entrepreneur, to learn how she uses #data for a competitive edge in #tennis and #business. #WomensHistoryMonth #Oracle #OracleCloud #VenusWilliams: https://t.co/zTASOKsoA3 pic.twitter.com/zgXSG64ykm
— Oracle Marketing Cloud (@OracleMktgCloud) March 29, 2021
Here are 3 ways to respond to the radical shifts in consumer shopping behavior and how #loyalty programs help #retailers build better customer experiences #CX: https://t.co/AGOrx4fwFT #CrowdTwist pic.twitter.com/as9K86mhTQ
— Oracle Marketing Cloud (@OracleMktgCloud) March 29, 2021
This episode of #OftenImitated #CX #Podcast dives deep into how #FantasyFootball helped drive interest in football for casual fans, and how CX leaders can create #content that drives engagement in similar ways. Tune in 🎧 https://t.co/w2e9lst8BT pic.twitter.com/b99ueduMZM
— Oracle Marketing Cloud (@OracleMktgCloud) March 27, 2021
The @VTStore closed its two brick-and-mortar stores for a portion of 2020, but online sales from its recently modernized #ecommerce website shot up 60% between April and November, turning historically quiet months into a bustling time. Here is their story: https://t.co/9YbEj1mbAA pic.twitter.com/wSAqj7l5x8
— Oracle Marketing Cloud (@OracleMktgCloud) March 26, 2021
Want to drive more revenue 📈 and reduce cost? Eliminate organization silos between #marketing, #sales and #service. Learn how from the pros: @bcahill, SVP @Philips, our @renniksn, and @sultanology. Save a spot ➡️ https://t.co/SvBVvC3vJl pic.twitter.com/4IU0fjYIbs
— Oracle Marketing Cloud (@OracleMktgCloud) March 26, 2021
The most crucial underpinnings of #personalization is true #sales and #marketing alignment says @RandyFrisch of @UberFlip. You can’t truly personalize #content to your buyer without strong interdepartmental alignment. Read more: https://t.co/w0DIDEsg0K pic.twitter.com/Ajg7PJl6Yd
— Oracle Marketing Cloud (@OracleMktgCloud) March 26, 2021
For #WomensHistoryMonth, here is a list of #ContentMarketing #books by women writers you turn to again and again from @AnnGynn via @CMIContent. Features some of our favorite marketers: @mdeziel @CarlaJohnson @annhandley @iLuvvit @BreneBrown and more. https://t.co/iw6zHu50MQ pic.twitter.com/VRli3PBfLr
— Oracle Marketing Cloud (@OracleMktgCloud) March 25, 2021
Happy #WomensHistoryMonth!
You are invited to a special event featuring Venus Williams, 7x Grand Slam winner, 4x Olympic Gold Medalist, and entrepreneur. Come hear how she uses #data to gain a competitive edge in tennis and business.
Register: https://t.co/30dftvTmVU pic.twitter.com/EhBBYlmBZ2
— Oracle Marketing Cloud (@OracleMktgCloud) March 25, 2021
A partnership built on speed! @RedBullRacing selects our cloud infrastructure and #CX platform to optimize the way data is used across its entire business: https://t.co/IVMJY8VVrk #F1 #ChargeOn pic.twitter.com/e9UcAzDW8V
— Oracle Marketing Cloud (@OracleMktgCloud) March 25, 2021
Want to design your #emailmarketing more effectively, personalize more thoughtfully, and test with greater purpose? It starts by understanding the anatomy of an email, says @ChadSWhite. Learn here: https://t.co/SR2FGRngCV pic.twitter.com/6y5yid6jpB
— Oracle Marketing Cloud (@OracleMktgCloud) March 25, 2021
What if you could use #MachineLearning to predict how well your subject line will perform – even before sending? Here is how this works in #Responsys Campaign Management. https://t.co/s0XBlILtoT #Responsys #emailmarketing pic.twitter.com/KJNJlWiovP
— Oracle Marketing Cloud (@OracleMktgCloud) March 25, 2021
A great strategy is at the heart of all great marketing and we are proud that #OracleResponsys scored the highest in the “Strategy” category in The @Forrester Wave™: Email Marketing Service Providers, Q2 2020 evaluation. Learn more https://t.co/Ormp10NFu5#EmailMarketing pic.twitter.com/NjCz1p7fdI
— Oracle Marketing Cloud (@OracleMktgCloud) March 24, 2021
Did you know you can use #machinelearning to predict how well your subject line will perform even before sending? Get the details here: https://t.co/bHkD5RYiAb #Responsys #emailmarketing pic.twitter.com/KjEdxb8Ygz
— Oracle Marketing Cloud (@OracleMktgCloud) March 24, 2021
Did you know that companies that are best-in-class at aligning #marketing and #sales experience an average of 20% growth in annual revenue? Here are the essentials to sales and marketing alignment: https://t.co/RhOzOMEaRE pic.twitter.com/tG63AZVQc0
— Oracle Marketing Cloud (@OracleMktgCloud) March 24, 2021
Ready to migrate from #Responsys Classic Campaign to Workbook? All existing automated, triggered, or templated messages will need to migrate to Workbook by the end of 2021. Check out this helpful guide from our partner- @RelationshipOne: https://t.co/MFqvgZencj pic.twitter.com/b5lwCVX8xV
— Oracle Marketing Cloud (@OracleMktgCloud) March 23, 2021
The countdown is on—just a few more days until #OracleLive! Come hear from customers @Marriott, @Vanguard, and @Broadcom on how they’ve found a path forward with our Fusion Cloud #Applications: https://t.co/5RmCjTWRj0 pic.twitter.com/kkedpXrVsH
— Oracle Marketing Cloud (@OracleMktgCloud) March 23, 2021
The business impact of #digitaltransformation is clear. Learn how some of the biggest #Manufacturing brands are seeing significant business impact and delivering digital interactions and frictionless #CX to their customers. #OracleCXSummit https://t.co/WbUd9YNEvM pic.twitter.com/YO314h2lcd
— Oracle Marketing Cloud (@OracleMktgCloud) March 23, 2021
Why should you invest in #loyalty?
✅ Fully access and leverage customer insight to drive critical business decisions
✅ Gain a competitive edge
✅ Win and retain loyal customershttps://t.co/Mjzh6douow #omnichannel #loayltymarketing pic.twitter.com/oIIoOyDFa9— Oracle Marketing Cloud (@OracleMktgCloud) March 23, 2021
We recently launched a customer-focused campaign on Wall Street Journal putting our customer front and center. It shot our web traffic through the roof. Our @lisajoyrosner shares some key takeaways via @Adweek: https://t.co/ySBAxDIZR7 #MarketingTransformation pic.twitter.com/NUnP6bhJ3Y
— Oracle Marketing Cloud (@OracleMktgCloud) March 21, 2021
Love story? ✅
Love history? ✅
Here is a brand new episode of #OftenImitated #CX #Podcast that tells the story of the Great Wall of China and lessons in communicating with your customers.https://t.co/LAMIhGehZJ pic.twitter.com/tsRCi2fzlm— Oracle Marketing Cloud (@OracleMktgCloud) March 20, 2021
The extraordinary events of 2020 heavily influenced #emailmarketing investments and are shaping trends that will dominate 2021, says @ChadSWhite. Get the details here: https://t.co/ELCxvadHUq #EmailMarketing pic.twitter.com/YcodinMWox
— Oracle Marketing Cloud (@OracleMktgCloud) March 20, 2021
Improve campaign performance by using third-party, enriched data to easily build audience segments. See what our #AudienceSegmentation can do for your #marketing: https://t.co/eTdBqQaYPX pic.twitter.com/gIFBwuqSte
— Oracle Marketing Cloud (@OracleMktgCloud) March 18, 2021
Marketers have reimagined #CX in a time of decreasing brand loyalty. @holloid shares how marketers are shifting focus to customer retention by optimizing their strategy with: hyper-personalization, #AI, and reinvigoration of #loyalty programs. https://t.co/QtuFVwjfet pic.twitter.com/UCMGoCEHHh
— Oracle Marketing Cloud (@OracleMktgCloud) March 18, 2021
We recognized early on that real-time data and #AI will be at the core of #marketing transformation. Discover why Forrester says “Oracle impresses with AI…” in the @Forrester Wave™: #ExperienceOptimization Platforms, Q4 2020 report. https://t.co/1JfWaEoFg8 #Maxymiser pic.twitter.com/JfNqu5cPZA
— Oracle Marketing Cloud (@OracleMktgCloud) March 17, 2021
Congratulations to our #CrowdTwist customers for making it on @Newsweek‘s Best Loyalty Programs for 2021: @tartecosmetics @meinekecarcare @zumiez @rue21 @footlocker. and @ShoeCarnival. Here is what makes them more than worthy of this industry accolade: https://t.co/VyrfnXWHAd pic.twitter.com/d7k4kMummB
— Oracle Marketing Cloud (@OracleMktgCloud) March 17, 2021
#ABM is strategic business marketing which requires proper preparation and planning to achieve the best results. Want tips to prepare your organization for a successful ABM strategy? Check out our resource page: https://t.co/AH1mfKb3HJ pic.twitter.com/5SLo92s6KP
— Oracle Marketing Cloud (@OracleMktgCloud) March 17, 2021
#Retail marketers, learn how #Omnichannel loyalty and engagement programs can provide you with the consumer insight to drive critical business decisions, gain a competitive edge, and ultimately win and retain loyal customers in this uneasy economy: https://t.co/a2ADJEoz9G pic.twitter.com/LTIDRconhG
— Oracle Marketing Cloud (@OracleMktgCloud) March 16, 2021
It’s been a tough year, but marketers, you persevered! How did you adapt and thrive during 2020? Tell us your stories. Make your #Markies submission today and let’s celebrate and honor your work: https://t.co/lZHrvsH2MU pic.twitter.com/8QcrpVm9aY
— Oracle Marketing Cloud (@OracleMktgCloud) March 16, 2021
Asking the right post-event survey questions can help you figure out how to attract new customers and hang on to old ones, says Megan Smith via @B2Community. Here she shares some tips: https://t.co/9ZCiscSye9 #CustomerFeedback #MarketingTIps pic.twitter.com/TQrJvqFs7x
— Oracle Marketing Cloud (@OracleMktgCloud) March 15, 2021
Season 2 of #OftenImitated #CX #Podcast w/ @ianfaison @caspianstudio– coming soon! Thanks to the 50K listeners for making season 1 a success. You can catch all episodes here and don’t forget to subscribe ✅ : https://t.co/9B6nj0rk9f pic.twitter.com/NnCi1KCufb
— Oracle Marketing Cloud (@OracleMktgCloud) March 14, 2021
Your #CDP is a critical part of your #martech stack hub. So much critical information flows in and out of it, says @johnrampton. Here are 5 key best practices to get the most out of your CDP: https://t.co/dVQ6uSfJWx pic.twitter.com/ESOkcyDxyW
— Oracle Marketing Cloud (@OracleMktgCloud) March 13, 2021
Customer retention and growing deeper relationship with those customers are top priorities for marketers like you. Discover what it takes with our guide to #PersonalizedMarketing for #B2C marketers: https://t.co/qkFwITDx19 pic.twitter.com/17Is6QCHmW
— Oracle Marketing Cloud (@OracleMktgCloud) March 12, 2021
Inundated with too many #emails? Your customers are too. #Eloqua‘s fatigue analysis measures engagement and maximizes every touchpoint along a customer’s unique journey. Here is how you can use it: https://t.co/HhO6zlobiS #emailMarketing pic.twitter.com/Fhrh2hccZJ
— Oracle Marketing Cloud (@OracleMktgCloud) March 12, 2021
We’re proud to continue to spotlight your achievements and creativity this year with the 15th annual #Markie Awards! Make your submission and share a favorite moment or photo from the past using #MarkieAwards by April 30. Details here from @AngWWells: https://t.co/YhbxKKxxSF pic.twitter.com/zJTtXoh7Ex
— Oracle Marketing Cloud (@OracleMktgCloud) March 12, 2021
Take a look at these 5 #marketing ideas to reach, engage and ideally, convert your target customers from Dave Sutton via @B2Community: https://t.co/arjNNuZ9Zr pic.twitter.com/7yUZ6ZbDDf
— Oracle Marketing Cloud (@OracleMktgCloud) March 11, 2021