#EmailMarketers, want to achieve higher engagement? Send the most relevant message to each customer based on their behavior, not a static label. James Glover of @Coherent Path shares how: https://t.co/L493H8VvIg pic.twitter.com/miuS0W2VvS
— Oracle Marketing (@OracleMktgCloud) April 23, 2021
Missed our #OracleCXSummit for #Retail?
You can now watch it on-demand. Larn from leading #retailers like @footlocker, Yankee Candle & @ABCWineSpirits about adapting to the changing markets and finding new ways to reach today’s connected customers. https://t.co/mHNzdKiVmH pic.twitter.com/gRxboUMWCw
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
We don’t want too much traffic or too many conversions said no marketer ever. If you want to drive more traffic and conversions from your blog articles, check out these tips from @seosmarty via @convince. https://t.co/w9Guh3KSRT pic.twitter.com/sh1DjD8uTD
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
Just a friendly reminder to vote for your favorite Oracle #Advertising and #CX solutions for the 2021 @Adweek Readers’ Choice: Best of Tech Partner Awards.
We’ve been nominated in 7️⃣ categories.
Voting 🗳️ ends May 2nd. You can vote every day. https://t.co/g1DthcTNOU pic.twitter.com/CCUBWv5zUy
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
Execute more targeted campaigns with our #AudienceSegmentation. Discover what it can do for your marketing: https://t.co/0vO49Eo2jV pic.twitter.com/yA36JM0RBS
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
How can marketers leverage the power of #personalization and #segmentation together? Combine your segmentation strategy with machine learning with these tips from James Glover of @coherentpath. https://t.co/NAUKuertkD pic.twitter.com/qVBpwWB6hn
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
Having to produce more campaigns in less time? We feel you! We’re excited to deliver #AdvancedIntelligence for #Responsys, a collection of purpose-built tools to help you improve your digital campaign management. https://t.co/tapLQH9a0b#marketingautomation #AI #digitalmarketing pic.twitter.com/nD5wntQQPW
— Oracle Marketing (@OracleMktgCloud) April 22, 2021
Looking for a one-stop- approach to #DXM? Our CX #content solution might be the right fit for you. Get a copy of the recent Omdia Digital Experience Management Universe to find out: https://t.co/hsIXBCIPyz pic.twitter.com/X50eyefEKS
— Oracle Marketing (@OracleMktgCloud) April 21, 2021
#Retail Marketers, check out these 3 tips to create authentic connections and build #loyalty from @ShawScott & @movableink: https://t.co/jE5Sk4ti3o pic.twitter.com/E682qqWJW0
— Oracle Marketing (@OracleMktgCloud) April 21, 2021
Are your customers getting value from your #loyalty program? Your loyalty program should be differentiated and unique to your brand says, @cwaltonhouse of @thePKGlobal. Catch the full conversation with @KatieMartell here: https://t.co/oXTTpV3f0O pic.twitter.com/CGvJl6eF65
— Oracle Marketing (@OracleMktgCloud) April 21, 2021
Many back-office tools such as #ERP and supply chain management have already adopted #AI driven automation. It’s time for the front office (sales, marketing, and service)to do the same, says @rtarkoff. Here’s why: https://t.co/f0fac9kY1T pic.twitter.com/HHWLW3PhcV
— Oracle Marketing (@OracleMktgCloud) April 21, 2021
Thank you for your #MarkieAward submissions! We are thrilled to see so many submission and can’t wait to share results soon. https://t.co/yXqLg1mc8c #Markies 🏆 pic.twitter.com/rZhQf46W7g
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
It’s time for #sales and #marketing to adobt #AI driven automation, says @rtarkoff. Learn why he says sellers and marketers should let a machine help them be better at their jobs. https://t.co/7lb6Wo02jp pic.twitter.com/6QRCnBoFKH
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
Oracle CX Live on Apr 19 at 8:58pm https://t.co/f9WqOPpz6n
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
#OracleUnity connects front- and back-office data to help you respond to customer needs and build trust. Learn what it can do for your brand: https://t.co/icyD0PH0Jt #CDP #CustomerDataPlatform pic.twitter.com/2ROFr39Qf1
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
Customer loyalty matters now more than ever! Don’t miss this opportunity to hear from Roger Ma about @FootLocker‘s award winning #LoayltyProgram today at the #OracleCXSummit. There is still time to register: https://t.co/WI3qdP31aa pic.twitter.com/chzLfFbLkH
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
Did you know that consumers are 110% likelier to add additional items to their basket when a shopping experience was highly personalized and 40% likelier to spend more than originally planned? Read more for 3 tips to build customer loyalty:https://t.co/ApbbvdByEp pic.twitter.com/QBB2OMWArF
— Oracle Marketing (@OracleMktgCloud) April 20, 2021
What is possible with AI today?
Join us for the latest headlines and practical ideas for your #CX and #marketing efforts.
Weds 5/5 at 12 pm PT/ 3 pm ET feat. @cspenn @sstreich
Experience TV is hosted by @KatieMartell.
Add to calendar: https://t.co/b5lOlpAf91 pic.twitter.com/EJH6HGMpJW
— Oracle Marketing (@OracleMktgCloud) April 19, 2021
With our solutions, marketing and sales teams can engage with their prospects when and how they prefer with more efficiency. For an overview of #CRM #LeadManagement market, read full report: https://t.co/QEvnuFuqOr pic.twitter.com/lInGGy3iVg
— Oracle Marketing (@OracleMktgCloud) April 19, 2021
The pandemic has forever changed the retail landscape. What do the experts have to say about the trends that will continue into 2021? Don’t miss an update from guest speaker @smulpuru of @Forrester at the #OracleCXSummit. . https://t.co/xazIMnzL7p pic.twitter.com/Sy47hyfKFT
— Oracle Marketing (@OracleMktgCloud) April 19, 2021
Deliver #personalized experiences with value at scale. Dive into our resource page just for #B2C marketers: https://t.co/EDj4qONdll pic.twitter.com/UgPCLnRe7y
— Oracle Marketing (@OracleMktgCloud) April 19, 2021
How can #retail marketers create authentic connections and build #loyalty?
1️⃣ Rethink customer data
2️⃣ Foster trust without selling
3️⃣ Communicate value creatively
Dive in: https://t.co/SW5hZWUe1X pic.twitter.com/zacd1VW7JT— Oracle Marketing (@OracleMktgCloud) April 19, 2021
Congratulazioni! 🏎 https://t.co/YBd5DWd1AR
— Oracle Marketing (@OracleMktgCloud) April 18, 2021
Your customers are looking for authenticity, convenience, stability, and empathy. Download our guide to learn how to strike the right chord with @movableink and @ShawScott: https://t.co/Q11qRXKbH7 pic.twitter.com/d2H0qI5mY6
— Oracle Marketing (@OracleMktgCloud) April 18, 2021
Building deeper customer relationships is critical for @Vitamix. 80% of their revenue comes from 20% of their customers. @KatieMartell is a new Vitamix owner and excited about their #loyalty program.: https://t.co/DqvXD28izA pic.twitter.com/ghybTmRpLN
— Oracle Marketing (@OracleMktgCloud) April 17, 2021
Any communication is better than no communication. #EmailMarketers, here is how to use a preference center to persuade a customer to continue receiving your marketing messages: https://t.co/ZjrhOKSRAn pic.twitter.com/mMzWhGBve6
— Oracle Marketing (@OracleMktgCloud) April 17, 2021
Grab a cup of coffee ☕, It’s #MarkieAward 🏆 submission day! Let’s go: https://t.co/I6wLbfVHze #Markies pic.twitter.com/ksBSCl4QJH
— Oracle Marketing (@OracleMktgCloud) April 16, 2021
#B2B buyers expect #personalization too. Learn how to read their digital signals and build experiences that draw them in. Check out our resource page: https://t.co/rTajeHGBiH pic.twitter.com/Fn2M8Qf5jd
— Oracle Marketing (@OracleMktgCloud) April 16, 2021
Don’t use your preference center as an unsubscribe page. Here are some best practices to use it to persuade your customer to continue receiving marketing messages: https://t.co/T5KxRSvw8v#EmailMarketing pic.twitter.com/Jw3a9dhUoI
— Oracle Marketing (@OracleMktgCloud) April 16, 2021
Any communication is better than no communication. #EmailMarketers, here is how to use a preference center to persuade a customer to continue receiving your marketing messages: https://t.co/7My8wN5OXP pic.twitter.com/skPE7sxCrq
— Oracle Marketing (@OracleMktgCloud) April 16, 2021
#MarketingAutomation solutions help improve #personalization, speed qualification, and amplify conversations. These capabilities can open pipeline to more leads and facilitate a stronger relationship between your customer and your brand, says @JohnRampton: https://t.co/SiZPYoWK5U pic.twitter.com/bNwex1Cvi3
— Oracle Marketing (@OracleMktgCloud) April 16, 2021
#AudioMarketing– from radio to #clubhouse, what has or has not changed? Checkout infographic from Transcription Outsourcing via @ayaznanji @marketingprofs: https://t.co/H9vL4QS3jK pic.twitter.com/JBLYzz55qL
— Oracle Marketing (@OracleMktgCloud) April 15, 2021
Our #Responsys #CampaignManagement delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
Find out what it can do for your brand: https://t.co/9tXNPUNxnz pic.twitter.com/LVIRpNf5ju
— Oracle Marketing (@OracleMktgCloud) April 15, 2021
Whoops! Did you hit send on an #email with a glaring typo? We have all been there. @chadswhite walks us through what to do next. https://t.co/fLpvZEo0oV#emailmarketing pic.twitter.com/U3m3P11CEz
— Oracle Marketing (@OracleMktgCloud) April 15, 2021
Just a friendly reminder to get your #MarkieAward submissions in! Let’s celebrate your 2020 accomplishments. #Markies 🏆 https://t.co/PkFohyPL5z pic.twitter.com/uTLzSUWV1w
— Oracle Marketing (@OracleMktgCloud) April 15, 2021
73% of U.S. consumers have changed stores, brands or the way they shop during #Covid19. How can #retailers adapt to these shifting consuming patterns? #customerloyalty can help. Checkout this resource guide we created w/ @movableink & @ShawScott
: https://t.co/xBSng1Ug0L pic.twitter.com/1bxDfWjNbv— Oracle Marketing (@OracleMktgCloud) April 14, 2021
We recognized early on that real-time data and #AI will be at the core of #marketing transformation. Discover why @Forrester says “Oracle impresses with AI…” in The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report. https://t.co/JsfTb3ujbg pic.twitter.com/SQpA6KhkDW
— Oracle Marketing (@OracleMktgCloud) April 14, 2021
Get the scoop on #DisneyMovieInsiders, Disney’s #loyalty program and how they leverage data to deliver better customer experiences. Catch full recap of the #ExperienceTV episode with @KatieMartell on loyalty here: https://t.co/8mBMou3FpH pic.twitter.com/sESFqgOeOH
— Oracle Marketing (@OracleMktgCloud) April 14, 2021
In today’s digital marketplace, you really have no choice but to use multiple channels. Take a look at our guide to #CrossChannelMarketing to learn how to engage with your customers or prospects across every digital channel and any device: https://t.co/4pS9yedYse pic.twitter.com/XzaVFYKky2
— Oracle Marketing (@OracleMktgCloud) April 14, 2021
🎧 This episode of #OftenImitated features, @eriknierenberg, CEO of @litmusapp. Tune in to hear Erik talk about the world of #email, and how trust plays a key role between a purchase and an unsubscribe. 📞 📩 https://t.co/sDugWCJ6lw pic.twitter.com/wIerMzWbIJ
— Oracle Marketing Cloud (@OracleMktgCloud) April 14, 2021
Here are 3 advantages of a #CDP based #loyalty program powered by our Unity Customer Data Platform and Oracle #CrowdTwist Loyalty and Engagement: https://t.co/3LWM89oWw2 pic.twitter.com/fBIJ2HYCKy
— Oracle Marketing Cloud (@OracleMktgCloud) April 14, 2021
Want to start your journey to #datadrivenmarketing? We have a #MasterClass for that w/ @OneTrust. Learn the 5 things to know before selecting your CDP and more. Register here: https://t.co/s9XzZFBDlR pic.twitter.com/puc8Y2wBiY
— Oracle Marketing Cloud (@OracleMktgCloud) April 13, 2021
Learn how brands like @ZebraTechnology @BadgerDaylight @CanonMedical are seeing significant business impact and delivering digital interactions and frictionless #CX to their customers only at #OracleCXSummit #Manufacturing. Register today:https://t.co/Q70XZZL2Rl pic.twitter.com/dybqPyoLP4
— Oracle Marketing Cloud (@OracleMktgCloud) April 13, 2021
#EmailMarketers, here are 3 major issues that contribute to broken subscriber experiences and poor conversion rates in #email from @RodriguezCommaJ @LitmusApp Testing is key! https://t.co/NGQqSvTniw pic.twitter.com/g44KG98p2i
— Oracle Marketing Cloud (@OracleMktgCloud) April 13, 2021
Only 5️⃣ more days to finalize those #MarkieAward submissions. We are looking forward to reading them! #Markies 🏆 https://t.co/dP2XxT4y8s pic.twitter.com/Z5ZYhzI0O0
— Oracle Marketing Cloud (@OracleMktgCloud) April 13, 2021
Hear how #retailers like @footlocker & @ABCWineSpirits are adapting to the changing markets and finding new ways to reach today’s connected customers. Don’t miss out on a special #OracleCXSummit designed for the retail industry: https://t.co/dLIiXLufGl pic.twitter.com/tNom444WPa
— Oracle Marketing Cloud (@OracleMktgCloud) April 12, 2021
What is #MarketingAutomation? How does it help marketers? How do you maximize benefits of marketing automation? We’ve answered all your top questions in one page. Dive in: https://t.co/9Xl0vPHj6R pic.twitter.com/uellhpm2oQ
— Oracle Marketing Cloud (@OracleMktgCloud) April 12, 2021
Here are 6 things you as a #marketer can do to help your #sales team from @bbeutler4 @B2Community: https://t.co/Vh9gS1W878 pic.twitter.com/B5pRTsbAwY
— Oracle Marketing Cloud (@OracleMktgCloud) April 12, 2021