Regardless of your industry or your audience, every brand should consider using animation in your #emailcampaigns, at least occasionally, says @ChadSWhite. Here are some best practices and best uses to consider: https://t.co/NQwV3sntz7 #emailmarketing pic.twitter.com/9mVDCpBqIA
— Oracle Marketing Cloud (@OracleMktgCloud) January 23, 2021
What is #CRM and do you really need to use it? We have summarized all your burning questions here: https://t.co/JibVSdw6Ux pic.twitter.com/OwRVT94xfd
— Oracle Marketing Cloud (@OracleMktgCloud) January 23, 2021
Attending #Adweek #outlook2021? Don’t miss the panel on Tuesday, Jan 26, 12:20 ET, moderated by our own, @lisajoyrosner featuring our awesome customers: @havas @nytimes, and Walt Disney Studios on how they are making every customer meaningful. https://t.co/VtEmtZttl9 pic.twitter.com/U0PGZqB9fZ
— Oracle Marketing Cloud (@OracleMktgCloud) January 22, 2021
Are you considering using animation in your #EmailCampaigns? Here are some best use cases and best practices to consider from @chadswhite: https://t.co/xYVrAgIrhe #emailmarketing pic.twitter.com/mZ03nlr0cl
— Oracle Marketing Cloud (@OracleMktgCloud) January 22, 2021
Are you engaging customers on their channels of choice? Learn to optimize your #crosschannelmarketing strategy to win customers and build loyalty. Register for this webinar with Melissa Durham of @dsw_us: https://t.co/7AxrdZnW48 pic.twitter.com/MxECCMFb8F
— Oracle Marketing Cloud (@OracleMktgCloud) January 21, 2021
How do you measure and optimize your entire #ABM funnel? Here are some tips from Justin Keller via @B2Community: https://t.co/xIvcvTVkUi pic.twitter.com/Xif6BLsZxA
— Oracle Marketing Cloud (@OracleMktgCloud) January 21, 2021
[Live webinar] Want to learn how to invest in the right channels for the greatest #ROI, and effectively calculate the value of #CX to your bottom line? Join us today with @eMarketer. You can still register: https://t.co/5wVCajx4Rr pic.twitter.com/eT62YHpcis
— Oracle Marketing Cloud (@OracleMktgCloud) January 21, 2021
What is privacy-first marketing? How do you get good at it? @johnkoetsier of @TweetSingular shares five paths forward that marketers can take: https://t.co/Ci8xytE6Ya pic.twitter.com/CedvoAHXXm
— Oracle Marketing Cloud (@OracleMktgCloud) January 20, 2021
Why does the convergence of #Adtech and #Martech matter now more than ever? What can marketers do to exceed their customers’ evolving expectations? Hear from our #CMO @akelman at @Adweek‘s #outlook2021. It is free for all to join. Register here ➡️ https://t.co/VtEmtZttl9 pic.twitter.com/cPrsrGFz1e
— Oracle Marketing Cloud (@OracleMktgCloud) January 20, 2021
When is the best time to send email? Is there a magic time for the subscribers on your list? Check out this article from our partner, @litmusapp: https://t.co/kt7pUBr7M9 pic.twitter.com/s5QZQwaku9
— Oracle Marketing Cloud (@OracleMktgCloud) January 19, 2021
Coach @SteveKerr of @warriors knows a thing or two about winning, and about leading teams in ultra-competitive environments. Here he shares a handful of management lessons with our CMO, @AKelman. https://t.co/h4AcNVN90V #leadership #lessonsinleadership pic.twitter.com/9RrqLhmblJ
— Oracle Marketing Cloud (@OracleMktgCloud) January 15, 2021
Ready to break old marketing habits? Trade in batch-and-blast marketing for a personalized approach with our #ABM resource page: https://t.co/uX5cPS9ieq pic.twitter.com/lCE79BNwsr
— Oracle Marketing Cloud (@OracleMktgCloud) January 15, 2021
Can the same #CX innovation that gave us Shakespeare, movie theaters, and Netflix help revolutionize #Healthcare? This episode of #OftenImitated, #CX #Podcast features Eren Bali, Co-founder, and CEO of @CarbonHealth: 🎧 ➡️ https://t.co/sqcwixkWDZ pic.twitter.com/casKjXBxcb
— Oracle Marketing Cloud (@OracleMktgCloud) January 14, 2021
Want to learn how to invest in the right channels for the greatest ROI, and effectively calculate the value of #CX to your bottom line? Join @eMarketer’s principal analyst @jeremarketer, and our marketing leader @renniksn on January 21st: https://t.co/xDO5a29Tom pic.twitter.com/Ip5a9POpRr
— Oracle Marketing Cloud (@OracleMktgCloud) January 14, 2021
Want to design emails that get people to take action? Turn your #email campaigns into conversions with these insights from Jason Rodriguez of @litmusapp: https://t.co/fskbnHoyHa #emailmarketing pic.twitter.com/5OcqTzwV85
— Oracle Marketing Cloud (@OracleMktgCloud) January 14, 2021
Marketers can’t afford to not use #video marketing for #B2B. Video can be a powerful tool in the hands of the right team with a solid marketing strategy and a bit of creativity. Here are some tips from our Jack Bateman Chuah: https://t.co/3vryydxZ3z pic.twitter.com/9Ac8ErbvIa
— Oracle Marketing Cloud (@OracleMktgCloud) January 14, 2021
— Oracle Marketing Cloud (@OracleMktgCloud) January 13, 2021
#MarketingAutomation can open the pipeline to more leads and facilitate a stronger relationship between your customer and your brand. @johnrampton has 5 tips to help you get the most out of your marketing automation: https://t.co/CdxEpw8JLl pic.twitter.com/1ODF05IxVg
— Oracle Marketing Cloud (@OracleMktgCloud) January 6, 2021
How many #emailmarketing campaigns should you send in a month? Focusing on quality in your email marketing by being effective with timing and frequency, provides a better chance to increase conversion rates, says Paul Gunn via @Entrepreneur: https://t.co/Arxz9KPTgg pic.twitter.com/ZLFtP7AQ6L
— Oracle Marketing Cloud (@OracleMktgCloud) January 5, 2021
Christin was a great partner, advisor, and our champion. We will miss her terribly. Our deepest condolences to her family and friends. https://t.co/vqFyRxbpdT
— Oracle Marketing Cloud (@OracleMktgCloud) January 5, 2021
Customer retention and growing deeper relationship with those customers are top priorities for marketers like you. Discover what it takes with our guide to #PersonalizedMarketing for #B2C marketers: https://t.co/rNS9ElKIzP pic.twitter.com/q157Fp5HkU
— Oracle Marketing Cloud (@OracleMktgCloud) January 5, 2021
How exactly does a marketer provide an engaging and seamless experience? It takes data to create the experiences your customers are expecting. Check out our guide to #CrossChannelMarketing here: https://t.co/VgePe6lFTx pic.twitter.com/UgkkTt89YO
— Oracle Marketing Cloud (@OracleMktgCloud) January 4, 2021
Can sending more emails improve your #emailmarketing effectiveness? Not quite. Karen Talavera @SyncMarketing offers tips to maximize the bang for your #emailmarketing buck. Watch full video: https://t.co/tRH6NGoHbA pic.twitter.com/ofYofxyAvG
— Oracle Marketing Cloud (@OracleMktgCloud) January 2, 2021
As the New Year approaches us with hopes anew, here is to wishing you and yours a wonderful year ahead. #HappyNewYear2021 pic.twitter.com/67Yci4OIv4
— Oracle Marketing Cloud (@OracleMktgCloud) December 31, 2020
Senior #digitalmarketers say their top areas for capability improvement in the year ahead are #personalization, performance, and segmentation, according to recent research from @altimetergroup. @ayaznanji has the summary via @MarketingProfs: https://t.co/KKdSVdKrGE pic.twitter.com/3aZvQI0SAO
— Oracle Marketing Cloud (@OracleMktgCloud) December 31, 2020
An engaging #CX becomes a must have during times of uncertainty. Here are 6 tips on CX and #loyalty from our pros: @Hyken @LinkedInExpert @philmjonesuk @scottmckain @enthused and John Culver: https://t.co/iIUXmeLEuB #onthefly pic.twitter.com/8NKGGlkcUU
— Oracle Marketing Cloud (@OracleMktgCloud) December 31, 2020
#ABM narrows down your focus to your highest opportunity accounts, viewing each as a market of one and even targeting specific people at each account. Want to develop a successful ABM campaign? Learn how: https://t.co/HNNb2eLegM pic.twitter.com/NnSESihIBE
— Oracle Marketing Cloud (@OracleMktgCloud) December 30, 2020
This #podcast examines history’s most unique experiences – from Woodstock to Edison’s first light bulb – that have been often Imitated but never duplicated. It is filled with insights from business leaders on #CX. To listen and subscribe, check out ➡️ https://t.co/bYvTpWrism pic.twitter.com/Bj6FjJGqoV
— Oracle Marketing Cloud (@OracleMktgCloud) December 29, 2020
92% of people now trust personal recommendations over paid advertising when making a purchase decision. If you want to grow fast you need to turn your customers into loyal fans and #brandadvocates, says Jawad Khan via @jeffbullas. Here are 7 ways: https://t.co/sPCMZ9BwtW pic.twitter.com/33OKDyA86p
— Oracle Marketing Cloud (@OracleMktgCloud) December 29, 2020
Customer retention and growing deeper relationship with those customers are top priorities for marketers like you. Discover what it takes with our guide to #PersonalizedMarketing for #B2C marketers: https://t.co/L2aBDSj5px pic.twitter.com/HwL2HgECfC
— Oracle Marketing Cloud (@OracleMktgCloud) December 29, 2020
Thinking of ways to get more #marketing budget for next year? Katy French of @B2Community offers some ideas to help you make your case, maximize your budget, and improve your success along the way: https://t.co/vImx7eN6a6 pic.twitter.com/8ZZzxf2liL
— Oracle Marketing Cloud (@OracleMktgCloud) December 28, 2020
Voting is now open for @CRMPlayaz‘s #BYOB2020 ➡️ Battle of the tech company band. 🎸
🗳️ https://t.co/Nq79A59RXRMeet the CX Pistols:
Bass and Production @danielfoppen
Vocals: Jane Day
Guitar and vocals: Neil McHugh
Lead Guitar @descahill
Drums 🥁 Chris Benedetto pic.twitter.com/bWFO37HdEl— Oracle Marketing Cloud (@OracleMktgCloud) December 28, 2020
How are top #retail brands coping with the challenges of 2020? @emarketer asked:
Penny Brook #CMO of @canadagoose
Steven Borrelli, CEO of Cuts
Justin Rosenberg, CEO of @honeygrow
Steve Lesnard, CMO of @thenorthfaceDownload ➡️ https://t.co/xJsJKkytKz #RetailMarketing pic.twitter.com/fOLFNg3shI
— Oracle Marketing Cloud (@OracleMktgCloud) December 28, 2020
#DirectMail has changed and has adopted many new tricks, tips and tactics over the years. Here is how to integrate it with your #MarketingAutomation: https://t.co/3paMlkKDWW pic.twitter.com/hG90xc7oLx
— Oracle Marketing Cloud (@OracleMktgCloud) December 28, 2020
What is @Marketing? 7 marketing pros define what marketing means to them: https://t.co/DOyRU2IUGH
— Oracle Marketing Cloud (@OracleMktgCloud) December 27, 2020
Have you looked at your customer Q&A recently? Rethink your top customer questions as they may have dramatically changed recently, says @jaybaer. #OnTheFly #digitalmarketing and #CX advice given to you during disruption.
All episodes: https://t.co/rgUIQgycbM pic.twitter.com/INGKzWHkmC— Oracle Marketing Cloud (@OracleMktgCloud) December 26, 2020
To successfully drive customer #loyalty, brands must provide seamless (and relevant) #CX at every interaction. Get inspired by our star customers: @Vitamix, Disney Movie Insiders, @legobutts, #teamtarte, @Foot Locker FLX and their #LoyaltyPrograms: https://t.co/ohWTbykOgi pic.twitter.com/AQhHCxKe67
— Oracle Marketing Cloud (@OracleMktgCloud) December 25, 2020
#HappyHolidays! 🎵 He sees you when you’re tweeting, he knows your status update. 🎶 See how Santa could use our #Cloud #CX to gather social data to keep up with today’s boys and girls wish lists! https://t.co/aea9qhYKUS pic.twitter.com/4rVW668YKW
— Oracle Marketing Cloud (@OracleMktgCloud) December 24, 2020
How are our star customers: @Vitamix @LEGO_Group, #Disney Movie Insider, #teamtarte, and @footlocker engaging more and deepening relationships with their customers? Take a look at their innovative #loyalty programs: https://t.co/HTFo3gaId4 pic.twitter.com/AraBFQOA9k
— Oracle Marketing Cloud (@OracleMktgCloud) December 24, 2020
Let’s talk our favorite toys. How have the concepts of scarcity and demand played into the successes of the world’s biggest toys? What can we learn about #CX strategies? Explore with this episode of #oftenimitated #CX #Podcast 🎧 ➡️ https://t.co/8muTDlnAWQ pic.twitter.com/ou4TfnSWwG
— Oracle Marketing Cloud (@OracleMktgCloud) December 23, 2020
Not all #CDP best practices are tech-related. Want to get the most out of your CDP? Here are 5 things you need to do outside of the software, per @johnrampton: https://t.co/3cG1VD6vak pic.twitter.com/h93MC9Fzw5
— Oracle Marketing Cloud (@OracleMktgCloud) December 23, 2020
How exactly will consumers approach buying gifts this season, and does their age play a role in their approach? Here are some up-to-date 2020 data, which details how each generation is shopping this holiday season via @SmarterCX: https://t.co/FnAFwGw5v3 #CX #holidayshopping pic.twitter.com/2iJIJgskgF
— Oracle Marketing Cloud (@OracleMktgCloud) December 22, 2020
#Privacy regulations will continue to massively impact #marketing and #advertising, says @johnkoetsier. Here are 5 ways marketers can continue to drive growth in years ahead :https://t.co/Qftoca3zeU pic.twitter.com/Goj2U0t1l4
— Oracle Marketing Cloud (@OracleMktgCloud) December 22, 2020
#B2B buyers expect #personalization too. Learn how to read their digital signals and build experiences that draw them in. Check out our resource page: https://t.co/8JbSoYNa0G pic.twitter.com/I7QcdU0yz2
— Oracle Marketing Cloud (@OracleMktgCloud) December 21, 2020
What are top priorities for city officials in the US in 2021? #CX is top of mind. Here is a recap of recent #ExperienceTV episode on citizen experience with host, @KatieMartell and special guests: @LACity‘s @themaryhodge and @timetrade‘s Bill Clark:https://t.co/82kv1ulcY4 pic.twitter.com/gDM7OFR6Dt
— Oracle Marketing Cloud (@OracleMktgCloud) December 21, 2020
Winners on and off the ice. 🏒 By giving fans more relevant information, the #StanleyCup winner,@TBLighting ⚡increased engagement with its #emails from 12% to 40% using #Eloqua, while sending fewer messages in total. https://t.co/fFMBvYRN5j pic.twitter.com/egiPZ8KHRj
— Oracle Marketing Cloud (@OracleMktgCloud) December 18, 2020
#AdFraud is more commonly associated with web video and display ads, but bad actors are following the money as marketers shift money into streaming TV. Learn about the #ScreamScam @OracleDataCloud uncovered that likely impacted millions of dollars. #Moathttps://t.co/gNqi4KGKUg pic.twitter.com/czCLhOO6vu
— Oracle Marketing Cloud (@OracleMktgCloud) December 18, 2020
How have the concepts of scarcity and demand played into the successes of the world’s biggest toys? How can we apply them to our #CX strategies? The production team of #OftenImitated #CX #Podcast share stories of their favorite toys: https://t.co/8muTDlnAWQ pic.twitter.com/u95VsSBlHN
— Oracle Marketing Cloud (@OracleMktgCloud) December 18, 2020