New Operational Marketing Index Results Reveal That Less Than 40% of Marketers Are Setting Goals Based on Company Objectives

Plannuh Inc., makers of the world’s leading AI-Driven marketing leadership platform, announced the first wave of results from the Operational Marketing Index (OMI), a survey used to measure the operational capabilities of a company’s marketing planning and budgeting processes.


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SAS a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

SAS unique as it provides everything a business needs for orchestrating complex customer journeys via a single integrated marketing suite Decreasing budgets, changes in consumer behavior and the sudden move to digital channels has led marketing leaders to reimagine their approach to MarTech stacks. SAS a leader in the 2021 Gartner Magic Quadrant for Multichannel […]


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Comscore Adds Veteran Media and Entertainment Analyst John Tinker as Vice President of Investor Relations

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of John Tinker as Vice President of Investor Relations. Tinker, who will begin his duties on June 15, joins Comscore as the company harnesses its landmark strategic investment.


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Acoustic Placed as a Leader in 2021 Magic Quadrant for Multichannel Marketing Hubs

Acoustic, an open and independent marketing cloud and analytics provider, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for May 2021*. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision


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ResponseCRM Named SIIA Business Technology Product CODiE Award Finalist for Best eCommerce Conversion Solution

ResponseCRM, an industry-leading CRM direct marketing automation and eCommerce solution provider, announced that the ResponseCRM eCommerce solution was named a 2021 SIIA CODiE Award finalist. Finalists represent the best products, technologies, and services in software, information and business technology.


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DoubleVerify Expands into MENAT Region To Meet Increased Advertiser Demand for Media Quality Verification

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh


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