@salescloud Archives - Marketing Cloud info

Top Data Management Platforms

Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to different customer segments, demographic customers, past browser interactions, customer locations, multiple device usages and many more… Why to use DMPs? First of all, all of your data comes to an unique, single platform. You get a view of your customers over multiple browsers, devices, locations and etc… DMP can find you new and identical customers. All big DMPs provide a

What is Marketing Automation?

To write a basic definition, marketing automation is the use of software applications and computer hardware to create processes to replace marketing operations (and tasks) for our marketing purposes. Software applications in today’s marketing world, has a lion’s share in marketing automation. Expectation from a simple marketing automation software is able to create an email newsletter, with some automatically created content if possible. Personalization of the message to the customer has lion’s share on the marketing purposes. Personalization, still has a big importance, because managing marketing budget for sending the

What is the difference? Contact Key vs Contact ID vs Subscriber Key ?

If you are user of Salesforce Marketing Cloud, or managing a project that deals with Salesforce Marketing Cloud, you may hear these terms from the tech and developer teams. Contact Key Contact ID Subscriber Key All of these sounds familiar, and seems to point the same thing, right? I bet you know the answer, these are all related to Contact Data in Salesforce Marketing Cloud. Let’s look one by one. Contact Key This is a unique identifier of the contact, that is related to different channels. So, a single contact

Salesforce picked Azure to power Marketing Cloud Infrastructure

Salesforce made a new partnership with Microsoft recently. Microsoft Azure platform is going to host the Salesforce Marketing Cloud. The Salesforce and Microsoft new alliance is not only limited to the Marketing Cloud. Now, Salesforce is going to build an integration between its Sales and Service Clouds to Microsoft Teams also. So, the new integration will make life easier for mutual users of both brands on these platforms. The Microsoft Teams users will be able to search their contacts directly in their Teams app in the early months of 2021.

Introducing to New Salesforce Content Management System

Today, Salesforce announced its new CMS platform. The main motivation is to provide a tool to distribute your content to any channel or device by using this CMS. As you know, the current marketing world depends on omnichannel. As users of these marketing tools, we expect consistent customer experience. We expect the same consistency from the email we read, from the store we visit, from the video we watch, from the support team we contact, from the salesperson we met, or even from the message of the CxO of the

Marketing Intelligence with Analytics

As the marketing world connects with more automation systems, the number of interaction points with the end customers increases tremendously each day. End customers that have multiple languages, multiple regions, multiple channels, multiple services get more and more messages through the Marketing Automation systems. A marketer has to deal with multi-vendor solutions that generate huge data each day. These numbers, keeps climbing up and up. Most of the marketers, want to have a unified view of their data, want to adopt a kind of centralized data house for their end