Get ready for the Dreamforce Trailblazer Experience. 🏞 Start planning now and build your perfect four days. #DreamTX
Get started ➡️ https://t.co/qCJRjsIqbC pic.twitter.com/MjNI2kDTzq
— Salesforce (@salesforce) December 7, 2020
Salesforce
A whole month of @Dreamforce.D…
A whole month of @Dreamforce.
Dreams do come true. 💙
Get the full #DF2U experience, including #DreamTX, at https://t.co/KQLWo6hV9y. pic.twitter.com/phhQ8OYkl5
— Salesforce (@salesforce) December 2, 2020
With a single source of truth,…
With a single source of truth, @BentleyMotors elevates ultra-luxury experiences for extraordinary customers.
Now, Bentley is prepared to deliver excellence into its next century, ushering in a new era of growth — even in uncertain times.
Tune into #DF2U: https://t.co/92XpnnW631 pic.twitter.com/dhUeIfVZBp
— Salesforce (@salesforce) December 2, 2020
With a deeper understanding of…
With a deeper understanding of each customer, @BentleyMotors can bring their values to customers in more personalized & intimate ways — physical or digital.
Tune into #DF2U to learn how Bentley is creating seamless customer experiences with #Customer360: https://t.co/92XpnnW631 pic.twitter.com/SpdsB7KFje
— Salesforce (@salesforce) December 2, 2020
When COVID hit, @BentleyMotors…
When COVID hit, @BentleyMotors seized the opportunity for digital transformation.
Now with #Customer360, they can understand customers better than ever & elevate an ultra-luxury experience.
At 100 years, Bentley has never felt so young.
Tune into #DF2U: https://t.co/92XpnnW631 pic.twitter.com/nofu0HfF4h
— Salesforce (@salesforce) December 2, 2020
When the world transformed ove…
When the world transformed overnight, digital-first companies succeeded with contactless payment, curbside pick-up, and more. 📲
⏭ And we’re not going back. ⏭
Digital experiences are now expected from B2B and B2C alike.
Tune into #DF2U: https://t.co/JH0xmQ3GGj
— Salesforce (@salesforce) December 2, 2020
Live from Salesforce Park, it’…
Live from Salesforce Park, it’s… 🥁 Dreamforce to You! 🥁 Tune into Salesforce Chair & CEO Marc @Benioff‘s opening #DF2U keynote now. https://t.co/V9vuy8rZXK
— Salesforce (@salesforce) December 2, 2020
With another #CyberWeek behind…
With another #CyberWeek behind us, here are the highlights:
✔️$270 billion globally = 📈36% YoY
✔️$60 billion in the U.S. = 📈29% YoYKeep up to date with #HolidayFlashStats, and explore more insights on our interactive @tableau dashboard: https://t.co/SarDucKdMS pic.twitter.com/ih3ICTiJp7
— Salesforce (@salesforce) December 1, 2020
DYK : Buy online, pick up in-s…
DYK : Buy online, pick up in-store (BOPS) meant revenue increased by 27% in Q1 2020?
Be in the know with #HolidayFlashStats – insights from #BlackFriday to #CyberMonday and beyond into the new year✨
— Salesforce (@salesforce) November 25, 2020
Recipe for your Single Source …
Recipe for your Single Source of Truth:
1️⃣ Data Management
2️⃣ Consumer Identity Access Management
3️⃣ Customer Data Platform
4️⃣ PrivacyLearn how you can empower your business to become customer-centric with #C360Truth: https://t.co/2Fhy3uEk77 pic.twitter.com/fDGEwj2rTF
— Salesforce (@salesforce) November 17, 2020
At #DreamTX, get ready for 4 d…
At #DreamTX, get ready for 4 days of learning, created with you in mind, including…
🥾 The power of #Customer360
🎒 Dedicated content, demos,💡Luminary sessions
💙 Learning and sharing the Trailblazer love
𝘚𝘢𝘷𝘦 𝘵𝘩𝘦 𝘋𝘢𝘵𝘦: December 14 – 17 https://t.co/QQi10Z2a7Z pic.twitter.com/BxvnO1Yb6G
— Salesforce (@salesforce) November 10, 2020
Trailblazers, get ready for an…
Trailblazers, get ready for an 𝒊𝒏𝒔𝒑𝒊𝒓𝒊𝒏𝒈 #DF2U keynote.
Join us for learnings and stories of success to help you through a challenging year with CEO Marc @Benioff, plus special guests.
𝙎𝙖𝙫𝙚 𝙩𝙝𝙚 𝘿𝙖𝙩𝙚: December 2 at 10 am PT/1 pm ET ➡️ https://t.co/YDuOcAMGId pic.twitter.com/U9kgJAjstq
— Salesforce (@salesforce) November 10, 2020
Civic responsibility isn’t jus…
Civic responsibility isn’t just limited to Election Day.
On @trailhead you can:
✔️Get to Know US Federal, State, and Local Governments
✔️Engage with the US Government
✔️Get Your Workplace Involvedhttps://t.co/XJVp5LCkYL pic.twitter.com/uamfT2gmmf— Salesforce (@salesforce) November 3, 2020
For 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦, from 𝙖�…
For 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦, from 𝙖𝙣𝙮𝙬𝙝𝙚𝙧𝙚.@Dreamforce is coming to you with insightful conversations, customer success, and #Customer360 innovations for our new work-from-anywhere world.
➕ Amazing speakers & inspiring Trailblazers #DF2U
Sign me up: https://t.co/KQLWo60ki0 pic.twitter.com/Mq3QEB25EL
— Salesforce (@salesforce) October 22, 2020
Top Data Management Platforms
Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to different customer segments, demographic customers, past browser interactions, customer locations, multiple device usages and many more…
Why to use DMPs?
- First of all, all of your data comes to an unique, single platform. You get a view of your customers over multiple browsers, devices, locations and etc…
- DMP can find you new and identical customers. All big DMPs provide a lookalike statistical modeling to find similar audience(or customer) to your current audience(or customer).
- DMPs provide regular and real-time results. You obtain a long term, regular and continuous look over your customer or lookalike customers via DMP.
These are the top benefits I found to use DMPs.
What are the top DMP Platforms.
Nowadays, these platforms are the most used DMP Platforms.
- Salesforce DMP (Previously known as Krux)
- OnAudience.com
- Snowflake
- Lotame
- CloudEra
- Nielsen
Salesforce DMP

Formerly known as Krux. Salesforce obtained Krux late 2016 and it is now Salesforce DMP. This is a DMP tool that digital marketers capture and unify data from multiple touches. It is backed with Salesforce Einstein artificial intelligence. It has enormous machine learning capabilities that helps marketers to track customers(or lookalike customers) from multiple channels.
Website : https://www.salesforce.com/products/marketing-cloud/data-management/
OnAudience.com

OnAudience.com provides a very easy use interface. They provide fast and easy audience segmentation based on popular attributes such as gender, age, interests and etc… This software is getting more attention from digital marketers each year.
Website: OnAudience.com
Snowflake

Snowflake has a one feature that benefits to digital marketers. It is data management service. It provides a fast and easy data management service opportunity for your data management requirements. This service eliminates need to integrate your data to your DMP or creating data manipulation ahead of using a DMP service. Snowflake has an easy integration tools to gather data from your multiple cloud-based software.
Website: SnowFlake.com
Lotame

You can connect and feed Lotame with multiple data sources such as email, social data, mobile data, CRM data and etc… In addition to DMP features, Lotame provides tools to enhance your website optimization for your marketing purposes. Lotame also provides an effective first party data onboarding service.
Website: Lotame.com
CloudEra

CloudEra is one of the few platforms for any kind of data. CloudEra provides tools for Data Engineering also. It provides a data hub service for your multiple data sources. Also you can keep some of your operational data in CloudEra and share that information with CloudEra provided DMP service, which makes a faster return on results when you need faster results (for instance finding a lookalike customers for your ecommerce site during a short holiday/campaign season).
Website: CloudEra.com
Nielsen

Nielsen allows you to select from their extensive audience segmentation. They provide personalized advertising and content across multiple channels. Your company users may be able to make analysis on customer journeys.
Website: Nielsen.com
How to create a fully functional free Salesforce Developer Account.
In this tutorial, I explain how to create a free Salesforce Developer account.
In your internet browser, open website developer.salesforce.com .
This is the address for many of the Salesforce Developer related material. You may browse the page and get familiar with the content provided by Salesforce for Developers. In the future videos, I am going to provide more content and useful details about the Salesforce Development.
For now, we need to create a free Salesforce Developer account.
On the top right side of the developer website, you may see a green “Sign Up” button. Please, click on that button.
On the new page you will see a sign-up form.
In the Name fields, please write your First and Last Name.
In the Email field, you have to use a real email address. This email address is your unique email address in the system. You may need this email to reset your password, system notifications, other communications and get your developer tokens. By the way, if you do not know about tokens, please do not mind it now. Later, we will look into that in more detail.
You may provide your business role and your company name.
Under these, you need to select your Country, and your postal code.
The last field is your username. This field is pretty important and has some tricks. First, you have to use this username to log in to the developer account. And, secondly, you have to use an email format in your username. The simplest username is your real email address. But, you may also use a non-existent and unique email address as well.
What does this mean in your practical life?
Well, if you want to use your Salesforce developer account to learn more and develop on the system, in the future, you may need more than one Salesforce Developer account.
So, to have multiple Salesforce Developer accounts, you may use many unique developer accounts with different usernames. In my case, I have more than a hundred free Developer accounts that I opened during my last 8 years of Salesforce experience. I bet, you may need more than a single developer account soon as you learn more on Salesforce CRM.
Let’s write an email as username. Here, I use my name, a plus sign, a number and my domain name. Here is my format mustafa+103@myDomainName.com
Select the little box to accept the Terms of Use, Agreement and Privacy Statement. Then, click to the big blue Sign me Up button. Now, you expect to get an email from Salesforce to verify your account.
In your email box, you should receive a verification email coming from Salesforce.
In this email, click on to the Verify Account button.
Now, you need to create a strong password to login to your Salesforce developer account. After creating your password, below the page, Salesforce asks you to give an answer of a personal question, for additional security. You may select one of your favorite personal question one and answer it.
Then, click on to the Change my password button.
Here it is. You did it.
Now, you are in your free Salesforce Developer Account. Congratulations.
This is the end of this article. Thanks for reading. If you liked my video and my article and want more videos, please subscribe to my Youtube channel and add your comments below.
Salesforce picked Azure to power Marketing Cloud Infrastructure
Salesforce made a new partnership with Microsoft recently.
Microsoft Azure platform is going to host the Salesforce Marketing Cloud.
The Salesforce and Microsoft new alliance is not only limited to the Marketing Cloud. Now, Salesforce is going to build an integration between its Sales and Service Clouds to Microsoft Teams also. So, the new integration will make life easier for mutual users of both brands on these platforms. The Microsoft Teams users will be able to search their contacts directly in their Teams app in the early months of 2021. Previously, Salesforce created integrations to some other Microsoft platforms like OneNote and Skype for Business.
In one statement Salesforce co-CEOs Marc Benioff and Keith Block said, “We are excited to expand our partnership with Microsoft and bring together Salesforce with Azure and Teams to deliver incredible customer experiences.”
Salesforce currently uses both Amazon Web Services and Google Cloud Platform. The new Microsoft agreement makes Salesforce a big customer for all of the three Cloud Providers. Salesforce mentioned that this new agreement has no impact on its relations with the other two platforms.
This is a huge and meaningful win for Microsoft, just after Microsoft Azure is chosen by the Pentagon.
Introducing to New Salesforce Content Management System
Today, Salesforce announced its new CMS platform. The main motivation is to provide a tool to distribute your content to any channel or device by using this CMS.
As you know, the current marketing world depends on omnichannel. As users of these marketing tools, we expect consistent customer experience. We expect the same consistency from the email we read, from the store we visit, from the video we watch, from the support team we contact, from the salesperson we met, or even from the message of the CxO of the brand we read on the newspaper.
Salesforce thinks that there is a gap with the current CMS systems that brands use. When brands are interacting with us, Salesforce believes that CMS systems should be more improved when increasing the customer experience when customers are in a customer journey in some way. For instance, if one of the salesperson(or a marketing email, you name it) of the brand offers a unique 10% discount to a user, that user expects that price or promotion while browsing the website of the brand. This is the gap Salesforce focuses to fill with the new CMS.
On the other side, there is another problem with traditional CMS systems. When a marketing team creates a new campaign, it may take days (or even months in some cases) for the developer and designer team to add that campaign info to the website. Salesforce offers a connected system advantage between CRM, Marketing Cloud with CMS.
Simplicity is a keyword.
The new CMS offers brands to create, manage and deliver content easily. Any person in the Marketing team may be able to create a CMS content within the consistency of the CMS structure.
Touches the other Software
Yeap, all Salesforce software used in the company is going to connect with your CMS. The info in a personalized email from Salesforce Marketing Cloud, a unique offer in Salesforce CRM, a special service record in Salesforce Service Cloud will be connected with the CMS piece of the customer touch.
With Salesforce, now the CMS is going to be part of the Customer Experience magic!