Understanding the distinct roles and intersection of UI and UX can be confusing.
Customer surveys serve as valuable touchpoints for businesses to gather insights, gauge satisfaction and refine their strategies.
With its real-time engagement and intimate reach, social media platforms serve as ideal forums for marketing a brand and connecting with its audience.
Why CLV is an important figure to measure, and how to calculate it using basic customer data.
Upskill, shake a tail feather and network at these top customer experience conferences in 2023.
With the advent of generative AI, fake reviews are becoming more advanced and difficult to detect.
The causes of diversity fatigue and how brands can keep the momentum going with their DEI initiatives.
From a cost perspective the far-reaching benefits of predictive analytics for customer retention are undeniable.
Businesses that take the time to humanize the brand-customer relationship are discovering that it drives engagement and growth.
A look at the benefits of social listening and tips on how to implement a social listening strategy.
By mastering the latest techniques and strategies, certified marketers speak the language of CX fluenty, aligning initiatives to maximize value.
With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity.
Next-generation DXPs and cDXPs, provide opportunities and challenges for brands looking to improve omnichannel customer engagement.
Without stringent safeguards, generative AI risks leaking sensitive personal details and eroding consumer trust.
The relevance of social media “likes” and the advantages of other social media metrics.
Learn about the impact of customer reviews on brand reputation, how to manage them, and turn feedback into opportunities for growth and engagement.
By providing the right tools and resources, brands can proactively enable customers to conveniently obtain support and find solutions to their problems.
Delivering a consistent, unified hybrid CX requires tightly integrating physical and digital worlds into a cohesive ecosystem.
Forward-thinking brands are shifting to a proactive CX approach centered on anticipating needs, deepening connections and optimizing journeys.
Brands have learned to be adaptable, anticipate evolving customer needs and prioritize the customer experience.
Explore how AI enhances real-time feedback, transforming customer experience and driving brand growth.
Why a brand should have a social media PR crisis response plan in place, and how businesses have handled a social PR crisis of their own.
Today’s customers expect and appreciate an effortless experience across all channels, and are more likely to be loyal to businesses that offer this.
How sentiment analysis can improve the customer experience, how brands are using it, and the challenges that must be overcome.
By building relationships with customers through positive emotional experiences, brands can improve customer loyalty and satisfaction.
Although many consumers are eager to be able to personally use AI for various tasks, others are apprehensive about brands using AI without disclosing it.
When used for customer service, IPA enhances the customer experience with quick response times, round-the-clock availability, and virtually no human errors.
AI and data analytics are driving personalization strategies, improving the customer experience, and enhancing customer loyalty.
Cultural Intelligence not only benefits customer relations, it also enhances and improves satisfaction, loyalty and business growth.
For brands considering the use of generative AI, guardrails stand between them and a poor customer experience.
Integrating DEI principles into CX is not just a moral obligation, it has proven to be beneficial for the success and sustainability of businesses.
For many brands, creating the concept of an experience that is based around the brand is natural.
Because smart tech is becoming ubiquitous, it is impacting consumer expectations and demands in a myriad of ways.
Collaborative marketing is an innovative strategy that enables brands to take advantage of each other’s strengths.
How prompt engineering can be used to obtain specific results that can be used for marketing, content production, advertising and customer experience.
Gen Zers are the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor customer experiences.
Creating a successful marketing automation strategy requires careful planning, implementation, optimization and analysis.
By leveraging data-driven insights and automation tools, customer journey orchestration platforms drive customer loyalty and revenue growth.
The uses of design thinking are diverse and include the development of products, services, UIs, websites, apps and the enhancement of EX and CX.
With the increasing importance and number of consumer data privacy regulations â€” brands will need plans to adapt and comply.
With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.
A DOJ lawsuit against Google could shake up the advertising industry: How competition, ad costs, consumer privacy and the tech sector could be affected.
Brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.
Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.
Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
Checking out the Top 10 most popular ecommerce articles on CMSWire from 2022.
Although Elon Musk has tweeted that â€œTwitterâ€™s commitment to brand safety is unchanged,â€ the business world remains unconvinced.