Scott Clark

With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.

A DOJ lawsuit against Google could shake up the advertising industry: How competition, ad costs, consumer privacy and the tech sector could be affected.

Brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.

Checking out the Top 10 most popular ecommerce articles on CMSWire from 2022.

Although Elon Musk has tweeted that “Twitter’s commitment to brand safety is unchanged,” the business world remains unconvinced.

Holiday shopping ain’t what it used to be. Here’s how to embrace the hybrid options customers love and avoid what drives them nuts.

A look at how the pandemic changed both consumer and business behaviors and how brands are updating their goals.

The metaverse will be able to expand to include the whole world, and this will have many implications for CX.

With the return of customers to retail outlets, here are some ways to bring digital advantages to in-store experiences — and vice versa.

An effective VoC initiative requires that brands obtain genuine, organic omnichannel customer feedback, a process that requires multiple methods and avenues.

Reasonably priced and even free online CX courses and certifications could be a quick route to happier, more adept employees.

Digital Twins of Customers will go a step further than customer journey maps and provide actionable insights through the use of simulation.

Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand.

The greatest changes in customer experience over the past decade have been in the ways customers interact with brands.

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices?

As devices create massive volumes of data, edge computing will allow brands to react to customer engagement at lightning speed.

Brands have to know who their core customers are and understand which generations gravitate to which platforms.

Low-code and no-code apps are empowering customer-savvy employees to design customer experience automations.

Influencer marketing is all the rage, but is it worth it for your brand? Find out.

Are you tapping into YouTube’s potential to connect with current and prospective customers?

Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you’ll have to overcome.

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help.

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it.

Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.

Everything you need to know about personas, segmentation and fueling customer insights with data.

For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here’s why.

Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.

If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences.

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.

How will the new Web3 content models affect the way brands approach content, marketing and advertising?

Customers today expect brands to respond to customer service tickets within an hour, which can be a challenge.

The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.

An exploration of the leading academic marketing certifications, along with the marketing certifications most in demand by employers.