With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.
Will the DOJ Case Against Google Shake up Ad Industry?
A DOJ lawsuit against Google could shake up the advertising industry: How competition, ad costs, consumer privacy and the tech sector could be affected.
What You Should Do in Your First 3 Months as Chief Marketing Officer
Brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.
Top Marketing Trends You Should Watch in 2023
Impending recession, continued inflation and changing consumer spending mean marketing pros must grow and adjust.
What You Should Know About Nostalgia Marketing
Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
CMSWire’s Top 10 Ecommerce Articles of 2022
Checking out the Top 10 most popular ecommerce articles on CMSWire from 2022.
Will the Musk Takeover Rescue or Wreck Twitter Marketing?
Although Elon Musk has tweeted that â€œTwitterâ€™s commitment to brand safety is unchanged,â€ the business world remains unconvinced.
How to Bring the Human Element Back to the Holiday Shopping Game
Holiday shopping ain’t what it used to be. Here’s how to embrace the hybrid options customers love and avoid what drives them nuts.
How Has Pandemic Thinking Affected VoC?
A look at how the pandemic changed both consumer and business behaviors and how brands are updating their goals.
How Will the Whole World Metaverse Affect CX?
The metaverse will be able to expand to include the whole world, and this will have many implications for CX.
How Does the Physical Customer Experience Impact the Digital CX?
With the return of customers to retail outlets, here are some ways to bring digital advantages to in-store experiences â€” and vice versa.
Align Your Voice of the Customer Initiative With Your Customers
An effective VoC initiative requires that brands obtain genuine, organic omnichannel customer feedback, a process that requires multiple methods and avenues.
Top 5 Customer Experience Courses and Certifications
Reasonably priced and even free online CX courses and certifications could be a quick route to happier, more adept employees.
How Will Digital Twins of Customers Impact CX?
Digital Twins of Customers will go a step further than customer journey maps and provide actionable insights through the use of simulation.
Adaptive AI Will Improve the Customer Experience
Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand.
A Decade of Dramatic Change in Digital Customer Experience
The greatest changes in customer experience over the past decade have been in the ways customers interact with brands.
Will VR Drive CX in the Metaverse?
How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices?
Edge Computing Is the Road to Customer Experience Nirvana
As devices create massive volumes of data, edge computing will allow brands to react to customer engagement at lightning speed.
Deciding on the Best Social Media Platforms for Customer Connection
Brands have to know who their core customers are and understand which generations gravitate to which platforms.
How Low-Code/No-Code Are Changing CX Design
Low-code and no-code apps are empowering customer-savvy employees to design customer experience automations.
Why Your Brand Should Care About Influencer Marketing
Influencer marketing is all the rage, but is it worth it for your brand? Find out.
Is Your Brand Effectively Marketing With YouTube?
Are you tapping into YouTube’s potential to connect with current and prospective customers?
What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you’ll have to overcome.
3 Ways Sentiment Analysis Can Improve the Customer Experience
Expectations are high when it comes to customer service and experience. Thatâ€™s why brands are turning to automated sentiment analysis for help.
Do Your Customers Trust Your AI?
AI offers up a mixed bag of risks and advantages. Hereâ€™s what your customers expect when you use it.
How to Make Your Social Outreach More Genuine and Organic
Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.
Personas and Analytics: Unlocking What Motivates Your Customers
Everything you need to know about personas, segmentation and fueling customer insights with data.
5 Ways Diversity and Inclusion Impact the Customer Experience
For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here’s why.
2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
Where CX Meets EX: Customer-Obsessed Culture
If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees.
How Augmented Reality Will Impact Marketing in the Multiverse
More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences.
Google Is Forcing the Switch to GA4 â€” and Many Brands Arenâ€™t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes â€” good and bad â€” are in store.
How Web3 Changes the Content Model
How will the new Web3 content models affect the way brands approach content, marketing and advertising?
What Does Proactive Customer Service Mean for Brands?
Customers today expect brands to respond to customer service tickets within an hour, which can be a challenge.
Conversational AI: Creating a Framework of Ethics and Trust
The use of conversational and other AI applications is on the rise across many industries. But are we baking ethics and trust into these algorithms?
The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
10 Marketing Certifications That Can Help You Earn a Better Salary
An exploration of the leading academic marketing certifications, along with the marketing certifications most in demand by employers.