SouthpawTales

A7. Early in my career, my boss asked me to write survey questions for one of our clients. When I submitted them, she responded, “These won’t get us the answers we want. Rewrite them.” PLEASE DO NOT DO THIS.#CMWorld https://t.co/vKKKO09iW0

— (((Emily L. Phelps))) (@SouthpawTales) December 1, 2020

A6. Too many cooks spoil the broth. The more people that touch the content, the more personal preference is injected into the message. Here are three tips I find helpful.#CMWorld https://t.co/qTsxfc6vAd

— (((Emily L. Phelps))) (@SouthpawTales) December 1, 2020

A5. A key lesson I learned from @jbernoff (Writing Without Bullsh*t) is to avoid weasel words. Qualifiers such as “very” or “best” weaken the point you’re trying to highlight.#CMWorld https://t.co/xDNCwsfb2h

— (((Emily L. Phelps))) (@SouthpawTales) December 1, 2020

You don’t need to appeal to everyone. It’s better to find your people than to try to hit everyone with a message that doesn’t say much. Don’t be provocative for controversy’s sake but don’t avoid owning your point of view and voice because not everyone will like it. #CMWorld

— (((Emily L. Phelps))) (@SouthpawTales) December 1, 2020

A1. Too much of anything can be – well, too much – BUT a bland brand voice can subvert the valuable things you have to offer! Never substitute clarity for cleverness but on- or offline, you’re talking to people – not just prospects. #CMWorld https://t.co/V1umdewtDH

— (((Emily L. Phelps))) (@SouthpawTales) December 1, 2020