Toolbox

Let us discuss the five steps needed to integrate AI into the fabric of enterprise marketing automation. Please click here to read more…

On the heels of a turbulent 2020, manufacturers are facing a surplus of digital priorities. Topping the list for many, however, is a digital marketing strategy. A marketing technology pro, Jay Atcheson, SVP marketing, R2integrated, explains where to start and how to stretch your investment. … Read more

Data privacy regulations have impacted email marketing. Discover how these five platforms are maintaining email marketing compliance with regulations. Please click here to read more…

We analyze new findings from Valimail’s survey highlighting major trends in email security in 2021. Please click here to read more…

In this article, Sruthi Kumar, associate director, field & partner marketing, Sendoso, discusses how marketing, sales, and CX teams can stand out and drive engagement and attendance for virtual events. Please click here to read more…

As COVID-19 related restrictions persist, marketers have turned to hybrid events. While a few are using AI and immersive technologies to personalize event experiences, they have barely scratched the surface. Event marketers should leverage technologies and connected devices to deliver memorable experiences to customers where … Read more

Management buy-in is still one of the barriers to adopting agile marketing. How do you overcome management buy-in challenges in agile? Discover here. Please click here to read more…

Karthik comes from a diverse educational and work background. With an engineering degree and a Masters in Supply Chain and Operations Management from Nottingham University, Please click here to read more…

Alexandre Zibrick is a compliance and deliverability engineer at Pathwire. In his role, Zibrick assists clients with ensuring their emails get to recipients’ inboxes and generate higher ROIs with email campaigns. Please click here to read more…

Pathwire and Ascend2 recently surveyed marketers to determine if they consider accessibility as part of their email campaigns. The study reveals some interesting insights. Read the complete article to know more. Please click here to read more…

What are some of the needs, perspectives and practices of virtual event attendees with regard to learning? Discover the findings from the latest study. Please click here to read more…

By now, email marketers who utilize email newsletters and content opt-in options are well aware of its successes. However, another less-known option is Confirmed Opt-In Lite. For email marketers, it might be the best of both worlds, explains Alexandre Zibrick, compliance and deliverability engineer, Pathwire. … Read more

Digital marketing allows brands to connect with their target audience through channels across the internet. Learn more about digital marketing channels, benefits, and best practices with examples. Please click here to read more…

Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance. Learn more about. Please click here to read more…

Marketing automation platforms automate and scale the marketing efforts of your business. These are the top 5 marketing automation platforms that SMBs can opt for. Please click here to read more…

Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance. Learn more about. Please click here to read more…