“Leadership practices are evolving to adapt to the new ways of working and the needs and expectations of the workforce. Creating an environment of trust and focusing on employee experience is not easy, but pays off in terms of engagement, motivation, and outcomes.”
— HubSpot (@HubSpot) October 18, 2021
“We need to remember if one person is remote, everyone is remote, so if one person is dialing into a meeting remotely, then the rest of the team should dial in from their desks rather than a conference room, as this is more inclusive.”
— HubSpot (@HubSpot) October 18, 2021
Want to read the whole Name Dropping Q&A with Michelle McDaid? Of course you do. Check it out here: https://t.co/rNHcoR674i
— HubSpot (@HubSpot) October 18, 2021
Looking for some wisdom on how to best lead your team as your company continues to grow? We talked with Michelle McDaid, Director of Engineering at Workhuman, and she shared some A+ advice. Here are a few of our favorite quotes:
— HubSpot (@HubSpot) October 18, 2021
“As companies grow and scale, it is important to be strategic. If you grow organically without looking at the bigger picture and putting structures in place to support your teams, you will have problems.”
— HubSpot (@HubSpot) October 18, 2021
Each year, our 🧡s become fuller after spending INBOUND with you all: our remarkable community. #INBOUND2021 was no exception. We truly hope you had as much fun (& learned as much) as we did. Enjoy our final highlights. And, of course, see you next year. https://t.co/BNK47KxDb2
— HubSpot (@HubSpot) October 14, 2021
“When things aren’t going the way you want – and if you live long enough, they won’t – I ask myself, ‘What was my role in creating this?’ And then: ‘Why?’ … Every mistake is there to teach you something about yourself.” @Oprah, Global Media Leader, Harpo Productions #INBOUND2021
— HubSpot (@HubSpot) October 14, 2021
“When you set up on your podcasting journey, be special to yourself; to your own passions, to your own heart, to your own gut and intuition that is leading you to what that passion is.” – John Lee Dumas, Founder and Host, Entrepreneurs on Fire #INBOUND2021
— HubSpot (@HubSpot) October 14, 2021
The first digital INBOUND last year will always have a special place in our hearts. Thank you for spending the second with us. Where are you tuning in from? #10YearsOfINBOUND https://t.co/JYgUZfQ3Jn
— HubSpot (@HubSpot) October 14, 2021
What happened next?
By delivering an exceptional customer experience, Handled grew their business from 0 to 121 different locations in 37 states.
Oh, and it only took them 18 months. (4/5)
— HubSpot (@HubSpot) October 14, 2021
Thanks to its incredible growth, Handled was acquired by UniGroup early this year.
Now, the company provides its game-changing digital-first services to even more customers through UniGroup companies United Van Lines and Mayflower Transit.
How’s that for a success story?
(5/5)— HubSpot (@HubSpot) October 14, 2021
“The experience of moving is so emotional, so service and trust is key. We wanted to use technology to reimagine the experience to make it easier and more efficient.” – Seth Waite, President & CEO of Handled (2/5)
— HubSpot (@HubSpot) October 14, 2021
But, disrupting the traditional moving model ain’t easy.
So, Handled turned to the HubSpot CRM Platform to automate their processes and provide their team of high-level service reps with the tools they needed to solve all of their customers’ problems in real-time. (3/5)
— HubSpot (@HubSpot) October 14, 2021
How do you disrupt an industry that’s barely changed in decades?
Seth Waite and Jim McBride teamed up with global transportation leader UniGroup to found Handled, a home services concierge business that uses tech to make moving more personalized, and more efficient. (1/5)
— HubSpot (@HubSpot) October 14, 2021
“How do companies expect to build relationships in these communities when they don’t even show them in ads? We as marketers have to do a better job of inclusivity & making [it] authentic.” – Efua Obeng, Ph.D., Assoc. Prof. & Acting Mktg Dept. Chair, Howard University #INBOUND2021
— HubSpot (@HubSpot) October 14, 2021
Where have you gained the most actionable takeaways from #INBOUND2021?
— HubSpot (@HubSpot) October 14, 2021
“You need to start walking instead of running and build a competency with your marketing team and build relationships with IT and data governance teams.”
– Denise Persson, CMO, Snowflake #INBOUND2021
— HubSpot (@HubSpot) October 14, 2021
Just a really wholesome moment from two years ago. 🎉 #10YearsOfINBOUND https://t.co/x47NEVlbbl
— HubSpot (@HubSpot) October 14, 2021
Finally, it has to be motivational and inspire someone to use it to continue learning — and grow in their career or learning path. (5/6)
— HubSpot (@HubSpot) October 14, 2021
Anything you want to add? If you attended Courtney and Steve’s session at #INBOUND2021 and want to share something you learned, reply with the most valuable takeaway. (6/6)
— HubSpot (@HubSpot) October 14, 2021
But how do you create educational content that will actually, you know, work — and help both customers + your business grow?
Make it relevant. (3/6)
— HubSpot (@HubSpot) October 14, 2021
Relevant content should be something that the learner can apply to a number of real-life scenarios. It’s something where their prior knowledge can help them understand the content, and work in real-life best practices, examples, scenarios. (4/6)
— HubSpot (@HubSpot) October 14, 2021
Learning is a powerful tool for businesses. It can accelerate sales cycles & increase win rates. How? Well, consider that trained customers are:
-70% more likely to use a product
-60% more likely to use more features
-90% more likely to work independently(2/6)
— HubSpot (@HubSpot) October 14, 2021
Why is customer education a must-have for growth? @CSembler and @NorthpassHQ Founder +CEO Steve Cornwell answered that question at #INBOUND2021. Here’s a breakdown of everything they taught us in the 🧵. (1/6)
— HubSpot (@HubSpot) October 14, 2021
Funnel? Haven’t heard that name in three years! 😳 #10YearsOfINBOUND https://t.co/smGFxzygd3
— HubSpot (@HubSpot) October 14, 2021
Okay, yes. It’s the final day of #INBOUND2021. We’re not crying, you’re crying. But seriously, we’re not crying, because we still have a whole day of remarkable speakers and sessions ahead! We’ll be covering some of our favorite snippets here. Day 3, let’s go! ☕️🙌
— HubSpot (@HubSpot) October 14, 2021
DID. YOU. JUST. SEE. THAT?
So many great #INBOUND2021 sessions today; hard to know which we’re referring to. (Spoiler alert: It’s all of them.)
We’re too excited to sleep, so we’ll relive the day with some highlights. Can’t wait to see you for Day 3! https://t.co/1fefzibMGA
— HubSpot (@HubSpot) October 13, 2021
What’d we miss? If you attended Steph’s session at #INBOUND2021 today and learned something that you simply cannot keep to yourself, drop it in the replies. (6/6)
— HubSpot (@HubSpot) October 13, 2021
Let history be your teacher! Look at your most profitable products and services. Is there a way to tack on something complementary? Determine what some of the best upsell or cross-sells for these things are. (4/6)
— HubSpot (@HubSpot) October 13, 2021
Finally — ask, ask, ask away. Your loudest advocates and happiest customers are out there. You just have to listen to them. That way, you can approach them about co-marketing or co-content-creation opportunities. Give them a platform, too. (5/6)
— HubSpot (@HubSpot) October 13, 2021
Some things are best served cold. Your customer relationships aren’t.
A key step in turning customers into advocates is maintaining communication. Review your current customer roster and see if there’s anyone you haven’t been in touch with for a while. Keep it warm, folks. (2/6)
— HubSpot (@HubSpot) October 13, 2021
Customers = the best. Happy customers = even better. But a customer that turns into an advocate for your organization? Whoa.
But how do you get there?@stephnissen_ knows. Here are some of the biggest learnings from her #INBOUND2021 session today, in the 🧵. (1/6)
— HubSpot (@HubSpot) October 13, 2021
Then, find the opportunities to reach out to all of the customers on your roster. For instance, did a customer recently accomplish something that should be celebrated?
Connect with customers over wins and successes — but also be a support if they’re struggling. (3/6)
— HubSpot (@HubSpot) October 13, 2021
“I can never get to a point where I know it all. I can’t get there. … For me, it’s a quest for knowledge, and if you have a quest for knowledge, you’re acknowledging: You don’t know it all.” – Spike Lee, Writer and Filmmaker , 40 Acres and a Mule Filmworks #INBOUND2021
— HubSpot (@HubSpot) October 13, 2021
Yes, this talk was over four years ago.
Yes, we’re still inspired by it. 🔥 #10YearsOfINBOUND https://t.co/wrS1iOT1hh— HubSpot (@HubSpot) October 13, 2021
Always remember to optimize for human enjoyment. 😄 #10YearsOfINBOUNDhttps://t.co/AcHvoZsyM6
— HubSpot (@HubSpot) October 13, 2021
You get to invite three #INBOUND2021 speakers to your next team meeting.
Who’s getting a calendar invite?
— HubSpot (@HubSpot) October 13, 2021
“So often in Ops, we geek out about the data, but it really comes down to the people. Ops people don’t get the recognition they deserve.” – @AlisonElworthy, EVP, RevOps, HubSpot #INBOUND2021
— HubSpot (@HubSpot) October 13, 2021
Who else remembers that post-keynote feeling? 🙌 #10YearsOfINBOUND https://t.co/EaaFZqOm9Z
— HubSpot (@HubSpot) October 13, 2021
“Can you get someone to act out of FOMO? Yes. Can you keep it long term? No.” – @tamadear, Founder & Chief Message Strategist, Find the Red Thread #INBOUND2021
— HubSpot (@HubSpot) October 13, 2021
“How do we equip the curators of culture with the tools they need to spread it?” – @tristanwalker, Founder and CEO, Walker & Company Brands #INBOUND2021
— HubSpot (@HubSpot) October 13, 2021
So, what do things look like for @rockcontent today?
Well, they’ve hit some pretty impressive milestones, including:
650% increase in annual recurring revenue over 5 years
77.6% increase in leads over 2 years
525% increase in number of employees over 5 years (3/3)— HubSpot (@HubSpot) October 13, 2021
You suddenly need to reach customers in 3 languages across 6 time zones and 5 products.
What do you do? @rockcontent, a content experience platform, was in this spot after acquiring a company in 2019. (1/3)
— HubSpot (@HubSpot) October 13, 2021
How did they do it?@rockcontent moved both companies onto the HubSpot CRM Platform, integrating the sales, marketing and service processes of both, and creating a single source of truth for the business. (2/3)
— HubSpot (@HubSpot) October 13, 2021
This is what great SEO looked like seven years ago. What’s changed since then? Weigh in. 👇 #10YearsOfINBOUND https://t.co/kM5VGOqwlH
— HubSpot (@HubSpot) October 13, 2021
In 2018, we launched HubSpot Ventures to provide startups with the resources needed for growth.
3 years later, we’re proud to introduce the $100M CRM Platform Fund: Our investment in companies that #GrowBetter by never sacrificing the customer experience. https://t.co/UNGUPZOXRk
— HubSpot (@HubSpot) October 13, 2021
When you wake up and realize there are still two whole days of #INBOUND2021 left. 😎
We have coffee. We have snacks. Grab yours — and get ready for a jam-packed day of wildly inspirational content and sessions! 👀🙌
— HubSpot (@HubSpot) October 13, 2021
How can HubSpot help you #GrowBetter?
Hear from our customers who share their success stories tomorrow at #INBOUND2021. pic.twitter.com/aBQNyOOBKV
— HubSpot (@HubSpot) October 12, 2021