By delivering timely and personalized content to its supporters throughout the year, @WWF empowers them to be the heroes of Earth Hour.
That’s a #HubSpotSuccessStory. pic.twitter.com/A0x45wyBHk
— HubSpot (@HubSpot) January 13, 2022
Earth Hour draws its power from the people.
In order to make it an annual success, @WWF uses HubSpot to optimize its content and email marketing based on what its supporters really care about — so they’re engaged and inspired, all year long.
— HubSpot (@HubSpot) January 13, 2022
When you’re responsible for putting the spotlight on Earth, you have to get it right.
So, how does @WWF do it, year after year? 👇
— HubSpot (@HubSpot) January 13, 2022
Earth Hour is @WWF’s annual global grassroots movement inspiring people to take action for our planet.
In 2021, millions of people across 192 countries and territories participated in Earth Hour.
Pretty impressive, right?
— HubSpot (@HubSpot) January 13, 2022
Remarkable people keep our 🧡 beating — including our employees. And thanks to their feedback, HubSpot has been named @Glassdoor’s #2 Best Place to Work in 2022.
And, yes — we’re hiring. #GlassdoorBPTW #BestPlaceToWork #HubSpotLife pic.twitter.com/6fdoZ8lPP3
— HubSpot (@HubSpot) January 12, 2022
At HubSpot, we want to build a company where people can do their best work. Read more on what that looks like in practice: https://t.co/O3xIX5UEjN
— HubSpot (@HubSpot) January 12, 2022
Better relationships = better growth.
— HubSpot (@HubSpot) January 11, 2022
A great CRM platform can align marketing, sales, service, and ops teams around a single source of truth — and that empowers everyone to deliver a remarkable customer experience.
— HubSpot (@HubSpot) January 11, 2022
Do you have a burning business question? Tweet it our way!
— HubSpot (@HubSpot) January 11, 2022
A CRM can help you #GrowBetter by connecting your people, your customers, and your business. pic.twitter.com/eYZZgNe4Po
— HubSpot (@HubSpot) January 11, 2022
“Dear HubSpot,
How can a CRM actually help my business grow better?”
So glad you asked! Here’s what we think… 👀🧵👇
— HubSpot (@HubSpot) January 11, 2022
Earth Hour is @WWF’s global grassroots movement to inspire and empower people to show solidarity for our planet.
How do they pull it off?
By keeping supporters engaged with personalized content, all year long.
That’s a #HubSpotSuccessStory. Watch now: pic.twitter.com/98dTrsE7Ip
— HubSpot (@HubSpot) January 10, 2022
We love productive Sundays. How’s the website looking, Nikhil? https://t.co/a8HOTTXZ4s
— HubSpot (@HubSpot) January 8, 2022
Troy, we hope that blanket is keeping you as warm as our hearts got when we first saw this Tweet. https://t.co/eL2VZhD8iA
— HubSpot (@HubSpot) January 8, 2022
Huge congrats to you for nailing your website grade, Tyllah! 👏🔥 https://t.co/pOu5kKD4hf
— HubSpot (@HubSpot) January 8, 2022
As we say in our Culture Code, we obsess over our culture just like our product – and we’re obsessed with this mention. https://t.co/p5C0eqtxxP
— HubSpot (@HubSpot) January 8, 2022
Not to brag, but we have a pretty awesome community. We’re starting off the new year grateful to all of you. To help spread the love, here are some of our favorite things we were tagged in last month. 🧡
— HubSpot (@HubSpot) January 8, 2022
Have any burning business questions? Tweet them at us, and we just might reply!
— HubSpot (@HubSpot) January 7, 2022
Focus on the results, not presence. pic.twitter.com/T2LNTKVRVF
— HubSpot (@HubSpot) January 7, 2022
Help employees spend less time stressing out about what they “should” be doing in a hybrid world, and more time understanding what makes them successful in their roles — no matter where they are.
— HubSpot (@HubSpot) January 7, 2022
Managers: Something that can help here is a template that clearly articulates, “Success in 30 days looks like X, some norms of our specific team are Y, and if you’re lost, this is the best place or person to ask – or we have a weekly water cooler at Z time.”
— HubSpot (@HubSpot) January 7, 2022
“Now that my team is hybrid, how should I measure their success?”
We love a good question…👀🧵👇
— HubSpot (@HubSpot) January 7, 2022
Here’s the thing: None of this has to be strictly either online or physical.
A blended approach can deliver delightful customer experiences.
And that’s the value in the hybrid CX model.
Read more from Inken: https://t.co/NNsUj5kZFx
— HubSpot (@HubSpot) January 5, 2022
#2: People drive profits.
Over a third of CX pros said that they’ve halted a purchase because there wasn’t an actual person available to address their questions.
Which brings us to …
— HubSpot (@HubSpot) January 5, 2022
#1: Online fatigue is real.
Our research found that over half of U.K. consumers would prefer to work with humans again when interacting with brands and making purchases.
(Psst – you can find the research in this report. 👇)https://t.co/OIaBpgkBln
— HubSpot (@HubSpot) January 5, 2022
#3: Dissatisfaction can last a long time.
40% of B2B shoppers who couldn’t find a person to help them with their problem still have issues with the product or service.
— HubSpot (@HubSpot) January 5, 2022
It’s undeniable that a delightful end-to-end digital experience is crucial. But it can’t come at the expense of human interaction.
Inken Kuhlmann-Rhinow, HubSpot EMEA Marketing Director, shared 3 reasons why hybrid CX is the future with @ForbesCommCncl. Let’s dive in … 🧵
— HubSpot (@HubSpot) January 5, 2022
Want more details on influencer marketing and kicking off your strategy? Check out Tory’s full video here: https://t.co/I13Y8hS5lg
— HubSpot (@HubSpot) January 4, 2022
Be upfront. Is this a paid opportunity? Whether it is or not, don’t be afraid to specify in the subject line of your initial email.
— HubSpot (@HubSpot) January 4, 2022
Stick to email. It’s tempting to simply DM an influencer on the channel where you found them, but email makes it a bit more official. If there isn’t an email address available on their profile, consider DMing them — but just to ask for their contact information.
— HubSpot (@HubSpot) January 4, 2022
Be personal. Do your research on the influencer and highlight the pieces of their content you like the most. Adding this touch helps them trust that you aren’t just looking for anyone.
— HubSpot (@HubSpot) January 4, 2022
Word on the street is: Influencer marketing is a top strategy marketers are looking to invest in for the first time ever in 2022. If your team is just getting started with influencer marketing, HubSpot YouTube Marketing Manager Tory Bullock has some hot tips for you. 🧵
— HubSpot (@HubSpot) January 4, 2022
Read more of Poorvi’s thoughts on entering the mobile app space: https://t.co/y9EgAdqxYX
— HubSpot (@HubSpot) January 3, 2022
Want to enter the mobile app space? @poorvibird, HubSpot VP of Product Development, shared 3 key considerations in @Forbes:
– How the app will amplify business value.
– How it will increase user adoption/installation.
– How it will help improve customer experience.— HubSpot (@HubSpot) January 3, 2022
For all you leaders out there scaling their marketing teams, we’re rooting for you! We also have a few tips for you, fresh from our blog:
1. Treat your culture as a business priority
2. Create processes for effective communication
3. Hire for the future, not just today— HubSpot (@HubSpot) December 28, 2021
Which team within your organization uses automation most effectively?
— HubSpot (@HubSpot) December 21, 2021
Want the full story? Check it out here: https://t.co/8QMqezQ3pE
— HubSpot (@HubSpot) December 21, 2021
Hubspot’s own @katwarboys, APAC Marketing Director, tells @DigitalNationAU:
– Marketers are leading the automation charge.
– Silos & low-quality data are still trending, hurting CX.
– Organizations prioritizing data infrastructure & aligning teams will win.Sound relatable?
— HubSpot (@HubSpot) December 21, 2021
1. Developing a strong organic traffic strategy.
Using the pillar cluster model, the team published content that achieved both depth and breadth of a topic — improving the blog’s chances of ranking.
— HubSpot (@HubSpot) December 20, 2021
Of course, that’s not all that goes into growing a blog.
Get the full scoop on how the HubSpot blog grew, straight from the source: https://t.co/5A0bxjCHQ0
— HubSpot (@HubSpot) December 20, 2021
2. Focusing on historical optimization.
As part of its organic strategy, the team made sure to update statistics, trends, and keywords on already published posts — to keep them relevant, valuable, and high-ranking.
— HubSpot (@HubSpot) December 20, 2021
3. Creating non-organic content.
To supplement the organic traffic strategy, the blog team also tackled “non-organic” topics. That is, topics that are interesting and valuable — but don’t have as much search volume.
— HubSpot (@HubSpot) December 20, 2021
We just want to take a second to congratulate our blog team for doubling traffic this year. 👏👏👏
How did they do it? We have some insight… 🧵
— HubSpot (@HubSpot) December 20, 2021
Our CEO @yaminirangan sat down with @richardwaters of @FinancialTimes to talk about leadership lessons, her personal journey to HubSpot, and much more. 👇 https://t.co/y7QgGQmExR
— HubSpot (@HubSpot) December 19, 2021
Inspired to start 2022 planning?😉 Discover more trends and winning tactics to focus on next year: https://t.co/mNoedQUtlZ
— HubSpot (@HubSpot) December 17, 2021
First up: short-form video.
TikTok saw major growth in 2020 & 2021. So, naturally, other platforms jumped on snackable video – and so did marketers.
In fact, 30% of SMMs we surveyed plan to invest more in short-form video — more than any other social strategy in 2022. Do you?
— HubSpot (@HubSpot) December 17, 2021
Next up: social responsibility.
Consumers are paying close attention to companies’ values. So, many brands are taking a stance – and many aren’t showing signs of stopping.
45% of marketers plan to keep investing in this through 2022 — because ethics and transparency matter.
— HubSpot (@HubSpot) December 17, 2021
Finally: native advertising.
Traditional ads interrupt. Native ads promote your brand to a new audience by blending in.
Features like boosted social media posts make this strategy more accessible, and brands are taking advantage. 23% of marketers plan to try it out in 2022.
— HubSpot (@HubSpot) December 17, 2021