Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs, browser information and mobile identifiers. They help to market to different customer segments, demographic customers, past browser interactions, customer locations, multiple device usages and many … Read more
To write a basic definition, marketing automation is the use of software applications and computer hardware to create processes to replace marketing operations (and tasks) for our marketing purposes. Software applications in today’s marketing world, has a lion’s share in marketing automation. Expectation from a … Read more
If you are user of Salesforce Marketing Cloud, or managing a project that deals with Salesforce Marketing Cloud, you may hear these terms from the tech and developer teams. Contact Key Contact ID Subscriber Key All of these sounds familiar, and seems to point the … Read more
Salesforce made a new partnership with Microsoft recently. Microsoft Azure platform is going to host the Salesforce Marketing Cloud. The Salesforce and Microsoft new alliance is not only limited to the Marketing Cloud. Now, Salesforce is going to build an integration between its Sales and … Read more
Today, Salesforce announced its new CMS platform. The main motivation is to provide a tool to distribute your content to any channel or device by using this CMS. As you know, the current marketing world depends on omnichannel. As users of these marketing tools, we … Read more
As the marketing world connects with more automation systems, the number of interaction points with the end customers increases tremendously each day. End customers that have multiple languages, multiple regions, multiple channels, multiple services get more and more messages through the Marketing Automation systems. A … Read more