New Consumer Survey of More than 6,500 Consumers Reveals Increasing Importance of Product Reviews to Establish Trust and Drive Purchase Behavior

Ratings and reviews have become the most important factor impacting online purchase decisions, ranking above price, free shipping, brand and recommendations from family and friends – according to a new survey of more than 6,500 consumers conducted by PowerReviews.


Please click here to read more…

Total Expert Launches Platform Capabilities to Drive Authentic Customer Relationships — MarTech Series

Total Expert Launches Platform Capabilities to Drive Authentic Customer Relationships Total Expert, the CRM and customer engagement platform purpose-built for the financial services industry, today launched new capabilities to help financial institutions humanize sales and marketing outreach, and build stronger, long-lasting relationships with customers. Research shows that today’s financial services organizations lack a personalized customer […]


Please click here to read more…

As the Cookie Crumbles, Publishers Bet On the Rise of “Premium Programmatic”

FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about the growth potential of “premium programmatic” deals and inventory. Conducted in conjunction with Beeler.Tech, which focuses on connecting people, creating conversations


Please click here to read more…

Acuant Announces the Acquisition of Hello Soda to Strengthen Its Trusted Identity Platform and Global Position in Digital Identity

Acuant, the global trusted identity platform for fraud prevention and AML compliance, today announced the completion of the acquisition of Hello Soda as part of their continued investment and commitment to innovative technology. Hello Soda is a global provider of identity verification and KYC solutions headquartered


Please click here to read more…

Act-On Software Launches SMS Channel Backed By Full Power of Automation

Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS


Please click here to read more…

Jabmo Releases the CMO’s Guide to Account-Based Marketing

Jabmo, the leading provider of Account-Based Marketing to manufacturing and Life Sciences, introduces a new white paper for CMOs looking to connect with key account buyers and propel revenue growth through digital marketing. Named “The CMO’s Guide To Account-Based Marketing in Manufacturing & Life Sciences


Please click here to read more…

Ogury Announces Personified Targeting, A Breakthrough AI-Powered Technology

CallTower, a global leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions, today announced a strategic partnership with Conquest Cyber, a leading builder of adaptive risk management programs within defense, intelligence, federal civilian agencies


Please click here to read more…