.@TheXebec transforms the way we work with portable productivity tools. Get inspired with latest episode of the Klaviyo Growth Podcast: https://t.co/8ReE2QxGIQ#MarketingTips #Klaviyo #Podcast pic.twitter.com/AyJMb5bVEO
— Klaviyo (@klaviyo) May 20, 2022
Jamie’s Farm has tweaked their recipe for years, sourcing ingredients to create the best granola you’ll will ever know. A bonus—they’re committed to building lasting relationships with customers by using Klaviyo. Enter to win some of their granola: https://t.co/Ccb0Uy2grM
— Klaviyo (@klaviyo) May 19, 2022
.@JaimesFarmNewYork has tweaked their recipe for years, sourcing ingredients to create the best granola you’ll will ever know. A bonus—they’re committed to building lasting relationships with customers by using Klaviyo. Enter to win some of their granola: https://t.co/Ccb0UyjjtM
— Klaviyo (@klaviyo) May 19, 2022
Last week, we hosted our first BUILD Workshop for #developers to discuss the future of building on top of #Klaviyo including:
– Klaviyo’s V3 #APIs, new #SDKs
– The @GatsbyJS Integration
– @ElectriqMrkting’s tech stack for lifestyle marketingNewsletter: https://t.co/agnVaVXPGP pic.twitter.com/UFfSbZQdtF
— Klaviyo (@klaviyo) May 19, 2022
Run: if you’re nailing the basics, take your SMS program even further. Start implementing advanced SMS strategies focused on building trust, engaging customers, and establishing brand loyalty through back-in-stock texts, two-way conversations, and price drop alerts.
— Klaviyo (@klaviyo) May 19, 2022
Interested in learning more tips from @Tinuiti @benzettler @adQuadrant @RagnarokNYC @avexdesign @retention @TeamTadpull @Metacake @NorthernComm @hawkemedia @ShipBob? Check out the full guide: https://t.co/NKvP6iKisU
— Klaviyo (@klaviyo) May 19, 2022
The crawl, walk, run approach from @kaleighf will help define your SMS marketing strategy: 🧵#Klaviyo #SMSMarketing #Marketing #MarketingStrategies
— Klaviyo (@klaviyo) May 19, 2022
Crawl: to get the most out of your SMS program, start with the basics. Encourage subscribers to join, create a welcome series, grow your list size—all while making optimizations.
— Klaviyo (@klaviyo) May 19, 2022
Walk: once you’ve set the foundation, it’s time to integrate SMS throughout the buyer journey. From your first SMS campaign to abandoned cart texts, winbacks, or new product announcements, this channel can become pivotal for your business.
— Klaviyo (@klaviyo) May 19, 2022
From now until 5/31, the first 40 entries to send us a screenshot of declined cookies to nocookies@klaviyo.com can earn a $100 gift card each. See terms and conditions: https://t.co/wY6lDf4Fg1.
Learn what it really means to accept cookies on a website: https://t.co/KfiTEC9wrH
— Klaviyo (@klaviyo) May 17, 2022
9 out of 10 consumers want to communicate with brands via text. Get your SMS strategy going today with our crawl, walk, and run approach: https://t.co/NKvP6iKisU#SMSMarketing #MarketingTips
*Source: SMS Comparison pic.twitter.com/BprXr7bndC
— Klaviyo (@klaviyo) May 17, 2022
Thank you to @BostonGlobeTech for recognizing #Klaviyo co-founder and CEO @ABialecki as a 2022 Tech Power Player. See the full list of individuals influencing the technology industry in Massachusetts at: https://t.co/Y3ByzFOfT9 #GlobeTech50
— Klaviyo (@klaviyo) May 17, 2022
Lion Digital went from Silver to Platinum (our highest partner tier) in just 8 months. In their own words: “We have managed to more than double client email revenue after only a few months of service when the right opportunities present themselves.” 🦁 #KlaviyoPartner #Klaviyo pic.twitter.com/ZRYogETOEu
— Klaviyo (@klaviyo) May 16, 2022
Rumpl is more than just your everyday blanket. Founder and CEO, Wylie Robinson, talks about the challenges of building a business and what he would tell his younger self. @goRumpl #CustomerStories #Klaviyo #KlaviyoCustomer #Marketing #MarketingStrategies #Entreprenuer pic.twitter.com/SpPlTmlV5U
— Klaviyo (@klaviyo) May 13, 2022
No matter what work you do with data science, it’s almost inevitable that you’ll have to write code to accomplish your goals. Check out this month’s Data Science podcast for tips on what makes good code writing, coding misconceptions, and more: https://t.co/u6VcXHwqNo #Klaviyo
— Klaviyo (@klaviyo) May 12, 2022
What does ownership mean to you? At @HausLabs, it goes beyond owning your data—it’s how you see yourself. By owning their growth, Haus Laboratories can spread their kindness, bravery, and creativity. #Klaviyo #OwnYourGrowth #Marketing #Ecommerce #EmailMarketing #SMSMarketing pic.twitter.com/57DbepipjL
— Klaviyo (@klaviyo) May 11, 2022
We’re honored to be recognized alongside innovative companies that have created exceptional workplaces and company culture.
Thank you to our team around the world supporting our customers. #IncBestWorkplaces #Klaviyo https://t.co/6kCGCtT8Vl
— Klaviyo (@klaviyo) May 11, 2022
Please join us in welcoming Amanda Whalen as Klaviyo’s new Chief Financial Officer. Formerly Walmart International EVP and CFO, Amanda joins our team with experience scaling both entrepreneurial and enterprise companies. Learn more: https://t.co/lI6Ti56Mzl pic.twitter.com/H1J2UfegOu
— Klaviyo (@klaviyo) May 10, 2022
Please join us in welcoming Amanda Whalen as Klaviyo’s new Chief Financial Officer. Formerly Walmart International EVP and CFO, Amanda joins our team with experience scaling both entrepreneurial and enterprise companies. Learn more: https://t.co/YeBKAwFtLi#Klaviyo #KlaviyoNews
— Klaviyo (@klaviyo) May 10, 2022
Automated emails perform better than manual because they’re behavior-based. Learn more expert ecommerce tips and strategies in @NostoSolutions‘ 2022 Shopify Plus Guide: https://t.co/U0aL5Px3M0 @ShopifyPlus @doebby #EmailMarketing #Marketing #Ecommerce #Entrepreneur pic.twitter.com/4nhVXwc2zx
— Klaviyo (@klaviyo) May 10, 2022
For example, if the SMS attribution window has closed, but the email attribution window is still open, and the customer interacted with email during that time period, attribution will go to the email
— Klaviyo (@klaviyo) May 9, 2022
From product features to our business model, Klaviyo aims to provide full transparency and flexibility to help you build better customer experiences
— Klaviyo (@klaviyo) May 9, 2022
Learn more about Klaviyo’s updated multi-channel attribution model: https://t.co/PLQn4EAuqu
— Klaviyo (@klaviyo) May 9, 2022
Klaviyo made an update to help you fully understand the shared impact of email and SMS together—a thread:
— Klaviyo (@klaviyo) May 9, 2022
Our customer platform now looks the attribution window for each channel and determines if either should get revenue attribution at the time of purchase
— Klaviyo (@klaviyo) May 9, 2022
No matter how you define or celebrate Mother’s Day, we’ve got you covered with this year’s top gift choices.#MothersDay #GiftGiving #Trends #Klaviyo
— Klaviyo (@klaviyo) May 7, 2022
This week’s Friday FAQ: how should I incorporate flows and campaigns into my marketing strategy?
Join Chanel to learn how using both together can help reach your audience with a steady stream of communication. #Marketing #Klaviyo #EmailMarketing pic.twitter.com/TzdElTD9hJ
— Klaviyo (@klaviyo) May 6, 2022
Our May live trainings are all about SMS marketing and how it can compliment your multi-channel marketing strategies. Register for a workshop, strategy session, Q&A (or all three) today: https://t.co/i8J27166Hk#Klaviyo #SMS #Marketing
— Klaviyo (@klaviyo) May 5, 2022
.@HashtagMonday helps brands drive a significant portion of their revenue through email. Check them out for top-notch email marketing tips. #Klaviyo #EmailMarketing #Ecommerce pic.twitter.com/dbWlcsx1GO
— Klaviyo (@klaviyo) May 4, 2022
A good story has the power to create meaningful, lasting connections with your customers. Learn how storytelling can help your brand: https://t.co/6J31TWK7Rq#Klaviyo #Marketing #BrandStorytelling #Storytelling #Branding pic.twitter.com/6GVJLK2652
— Klaviyo (@klaviyo) May 3, 2022
A good story has the power to create meaningful, lasting connections with your customers. Learn how storytelling can help your brand: https://t.co/1U3YGPh4YM#BrandStorytelling #Marketing
— Klaviyo (@klaviyo) May 3, 2022
This week’s Friday FAQ: what are custom subscribe keywords?
Join Gillian to learn how custom subscribe keywords can help grow your lists. (Text KLAVIYO to 55896 to subscribe to Klaviyo SMS updates.)
#Klaviyo #SMSMarketing #FridayFAQ pic.twitter.com/PIT2nEImbP
— Klaviyo (@klaviyo) April 29, 2022
Ask your questions. Get your answers. Build your network. Join the Klaviyo Community: https://t.co/XwHgOb15s1#Klaviyo #KlaviyoCommunity #Community #Marketing #LearnMore #MarketingStrategies #Marketing101 pic.twitter.com/GgsCN5eDO7
— Klaviyo (@klaviyo) April 28, 2022
Because when you own your data, you own your growth. This excellent advice comes from the female-led and Black-owned business @GraceEleyae—modern hair protection that actually works. Join their list to see expert ecommerce marketing in action.#Klaviyo #MarketingStrategies pic.twitter.com/E7507MsZL9
— Klaviyo (@klaviyo) April 27, 2022
There’s no secret formula for crafting effective subject lines. But the data in our guide on boosting your email open rates is the best place to start. Get the guide: https://t.co/KBEE5SkbBH#EmailMarketing #Email
— Klaviyo (@klaviyo) April 25, 2022
This week’s Friday FAQ: what are some helpful tips and tricks for campaign design?
Join Taylor and learn how to optimize your campaign emails to match your unique branding and drive conversions.#FAQ #Klaviyo #Marketing #MarketingTips #MarketingStrategies #CampaignDesign pic.twitter.com/Pmi5Lvqw24
— Klaviyo (@klaviyo) April 22, 2022
Instead of using our advertising budget, we planted a tree every time our #GoGreenWithKlaviyo article was shared. Today, we’re excited to announce we’ve planted 250 trees with @JUST_ONE_Tree! Learn how to make sustainability part of your mission: https://t.co/QGqFYxoGj8 #EarthDay pic.twitter.com/9ShtL1yqAM
— Klaviyo (@klaviyo) April 22, 2022
4. Leverage your existing customer base to scale new customer acquisition. @LoveWellness accomplishes this with their referral program, which they implemented after noticing people who left reviews mentioned they told their friends and family about the products.
— Klaviyo (@klaviyo) April 21, 2022
Learn why regulated brands will be the aspirational brands to follow in a new era of marketing: https://t.co/NervJdRlYk
— Klaviyo (@klaviyo) April 21, 2022
“Retention-based acquisition is all about marketing for the long run. As it becomes harder and harder to find new customers, brands have to think about how they can build more customer loyalty from the very first touchpoint.” @kdlafrance
— Klaviyo (@klaviyo) April 21, 2022
“I think we do a good job finding that middle ground, and the way we approach content creation helps us meet the needs of a full spectrum of people. We’re answering questions that no one else is.” Lily Sullivan, senior manager of brand marketing and content at @getmaude
— Klaviyo (@klaviyo) April 21, 2022
3. Create rich customer experiences to effectively bring shoppers through the funnel. You can do this with email automation like @jordanelist does with Mate, creating thoughtful abandoned cart flows to increase conversion and post-purchase flows to increase retention.
— Klaviyo (@klaviyo) April 21, 2022
“It’s all about creating an open dialogue between us and prospective customers as well as existing members.” @jordanelist
— Klaviyo (@klaviyo) April 21, 2022
1. Lead with a compelling story of why your brand exists to help consumers feel more connected. Take note of brands like @house__of__wise where founder @AmandaMGoetz brings the brand’s mission back to a personal purpose.
— Klaviyo (@klaviyo) April 21, 2022
“The power of storytelling has obvious implications for ecommerce companies, as teams work to humanize their brand, share the story behind their business, and create a meaningful connection with an ideal customer segment.” @kaleighf
— Klaviyo (@klaviyo) April 21, 2022
2. Position your brand as a resource for audience pain points similar to @getmaude. They use their content platform, the maudern, to deep dive into sexual wellness—taking a new stance in an otherwise underserved lifestyle category.
— Klaviyo (@klaviyo) April 21, 2022
“Taboo” brands in regulated industries have never been able to rely on channels like Facebook or Google, growing primarily through owned marketing. Learn how they own their growth—a thread: #Klaviyo #OwnedMarketing #Marketing #Marketing101
— Klaviyo (@klaviyo) April 21, 2022
On April 26th, join @Nosto, @Klaviyo & @LoylatyLion for Skinnydip’s Stack: Understanding @SkinnydipLondon’s Ultimate Tech Stack. A webinar that focuses on what tech they use to create exceptional ecommerce experiences and break down their strategy: https://t.co/afyROz4kOj
— Klaviyo (@klaviyo) April 20, 2022