@omnisend

🔔 Join us at @ShipBob‘s #Ecommerce Unpacked!@WhatsGregDoing will share everything you need to know about seasonal email & SMS trends. Don’t miss a chance to use this data to fine-tune your #marketing strategy & maximize sales.

Register: https://t.co/DA0rrxAKaS pic.twitter.com/9g6uVxNNSE

— Omnisend (@omnisend) November 29, 2022

And remember, our team is here to support you 24/7. Here’s how you can get in touch:
✉️ Email us at support@omnisend.com
✉️ Send a message via Facebook messenger
✉️ Reach out via in-app chat

Or click here and pick one of the options: https://t.co/jX9jcRclGD pic.twitter.com/4yFjqRV7NO

— Omnisend (@omnisend) November 24, 2022

Only 1 day left till Black Friday! 🔥 We have no doubt you’ve all been prepping hard and you’re going to absolutely rock it! To all of our customers and partners out there—best of luck on the busiest weekend of the year!

— Omnisend (@omnisend) November 24, 2022

#BlackFridayTips

Double-check your promo codes! 🎁🎁🎁

Make sure they’re set up correctly & are synced with your #ecommerce platform.

— Omnisend (@omnisend) November 23, 2022

#BlackFridayTips #ecommerce

💌 Have an “Oops” email prepared in case of errors.

Errors happen, especially during the Black Friday weekend when traffic is unusually high. ⬇️

— Omnisend (@omnisend) November 22, 2022

Rather than leaving customers in the dark, have a polite error email prepared. Taking the time to explain the situation or offering a small incentive as an apology can make all the difference.

— Omnisend (@omnisend) November 22, 2022

#BlackFridayTips #ecommerce
🛒🛒🛒
In product/cart abandonment emails, show not only the products your store visitors looked at but also suggest some alternatives they might like.

— Omnisend (@omnisend) November 21, 2022

But at this busy time, you can add more urgency by sending your 1st message immediately, the 2nd after 1 hour & the 3rd after 12 hours.

Just remember to change your timing back after the holidays.

— Omnisend (@omnisend) November 20, 2022

#BlackFridayTips #ecommerce

Does your cart abandonment timing need adjusting?

⏰⏰⏰

We typically recommend sending 3 cart abandonment messages 1, 12 & 24 hours apart for the best results. ⬇️

— Omnisend (@omnisend) November 20, 2022

#BlackFridayTips #ecommerce

Do you offer free shipping for orders over a certain value?
📦📦📦
In your abandoned cart messages, encourage visitors to add more items to their cart to get free shipping.

— Omnisend (@omnisend) November 19, 2022

#BlackFridayTips #ecommerce
🛍️🛍️🛍️

Learn more: https://t.co/kRdlmlcYd3 pic.twitter.com/AO75SG6dXF

— Omnisend (@omnisend) November 18, 2022

We’re so excited to be #44 in the @DeloitteUK Technology Fast 50 list. And being on this list for the third year in a row makes us feel even prouder! #UKFast50 #Omnisend pic.twitter.com/oRKAPh9WXD

— Omnisend (@omnisend) November 18, 2022

Prepare & schedule your popup forms, ready for Black Friday! No more worrying about when to turn it on & off. 🔥

Check out this guide on how to schedule popups on #Shopify, #WordPress, #BigCommerce, or any other platform that you’re using for your store: https://t.co/up7bH5s8AW pic.twitter.com/yDucvkFKwX

— Omnisend (@omnisend) November 17, 2022

#BlackFridayTips #EmailMarketing

Don’t want to offer discounts for low-value abandoned carts? 🛒 Here’s a solution!

Add a split in your workflow and only offer discounts for carts over a certain value.

— Omnisend (@omnisend) November 17, 2022

What’s next after the #BlackFriday craziness is over? Let’s dive into the data! 📊

Join us, @ShipBob, @BigCommerce, @gorgiasio, @LoyaltyLionHQ & other #ecommerce experts to discuss the results & trends of BFCM 2022.

Save your spot here: https://t.co/DA0rrxBi0q pic.twitter.com/b4puZhJ7Ji

— Omnisend (@omnisend) November 16, 2022

#BlackFridayTips #ecommerce

TOP 3 best converting automations of BFCM in 2021:
🥇 Welcome 3.59%
🥈 Abandoned cart 2.80%
🥉 Order confirmation 2.19%

Do you have them set up in your store?

More data from 2021: https://t.co/jVVzL05B6P pic.twitter.com/wME7GVcRol

— Omnisend (@omnisend) November 16, 2022

#BlackFridayTips

Don’t forget to give yourself a short break!

Go for a walk, listen to your favorite song, do some stretching, or grab a coffee & something sweet in a nearby cafe.

— Omnisend (@omnisend) November 15, 2022

💡 Black Friday Tips 💡#EmailMarketing #EmailGeeks pic.twitter.com/kUgcvqtkfQ

— Omnisend (@omnisend) November 14, 2022

Our partners at @ReConvert_App just launched an expert guide to BFCM (we’re part of it!). There are also a ton of app discounts and deals in there too.

Check out the blog post and free ebook here:https://t.co/c8pFczKy1j#ecommerce #BlackFriday pic.twitter.com/kwCUWs5YPV

— Omnisend (@omnisend) November 13, 2022

#BlackFridayTips #ecommerce

Make sure your offers & discounts are consistent through popups, automations & sales.

In other words, double-check if there’s no confusion between different offers with different discount sizes.

— Omnisend (@omnisend) November 13, 2022

#BlackFridayTips #ecommerce

Excellent customer service can turn into some extra sales!

If you offer extended return policies, phone consultations, etc., promote it in your Black Friday messages.

— Omnisend (@omnisend) November 12, 2022

You can never have too many great deals for #BlackFriday! 🤑

Our partner EComposer put together a list of the best #Shopify app deals to help you win this shopping season.

Make sure to check it out: https://t.co/R5eQGqYf3o pic.twitter.com/hxZyPE8BX7

— Omnisend (@omnisend) November 11, 2022

#BlackFridayTips Create urgency in your messages.

Do you know the shipping cutoff times for your customers to get their orders in time for the holidays? Add this information to your messages!

It will encourage customers to place an order & help manage their expectations better.

— Omnisend (@omnisend) November 11, 2022

#BlackFridayTips #ecommerce

How big should your discounts be?

Generally, discounts offering 10%-25% off show better click rates than smaller or bigger discounts.

Our analysis of 229 million Black Friday emails: https://t.co/BUEIckxU8x pic.twitter.com/8QMFrLEJr3

— Omnisend (@omnisend) November 10, 2022

Have you heard about the cool new updates we made to our Segmentation?

Kate from Omnisend Academy did a great summary for you. ▶️https://t.co/oULTvu190B

Ready to turn your store into a Black Friday sales machine? 💰#EmailMarketing #ecommerce pic.twitter.com/WeSLWuc0tC

— Omnisend (@omnisend) November 10, 2022

#marketing #ecommerce pic.twitter.com/GZZ8FITWHe

— Omnisend (@omnisend) November 9, 2022

Are your BFCM #ecommerce campaigns ready? 👀

🔔TOMORROW 🔔 join us, @justunosocial, @Tinuiti, @LoyaltyLionHQ & @aftership for a live AMA.

Reserve your spot: https://t.co/72ZoYmu6E3 pic.twitter.com/AIOTBGNhz6

— Omnisend (@omnisend) November 9, 2022

#BlackFridayTips #SMSmarketing

📱 Include your store name in SMS messages.

In most countries, the sender’s name has to be a phone number & not a store name, so make sure to include it in the message.

— Omnisend (@omnisend) November 8, 2022

#BlackFridayTips #ecommerce
Have you tried using MMS?

If your customers are in the US or Canada, you can send MMS instead of SMS & add photos, videos & other media files to your messages. It’s a great way to use visuals to grab your customers’ attention!https://t.co/UDdvnx0mb2 pic.twitter.com/T4G06NdNtB

— Omnisend (@omnisend) November 7, 2022

#BlackFridayTips
Are you drinking enough water these days? 💧

While preparing for the busiest time of the year, don’t forget to stay hydrated. It’s important to take care of yourself.

— Omnisend (@omnisend) November 6, 2022

#BlackFridayTips #EmailMarketing
Add links to the images in your email.

This will make it easier for readers to visit your store. After all, they likely expect to visit the store when clicking on a picture instead of just getting a bigger view of the image.

— Omnisend (@omnisend) November 5, 2022

#BlackFridayTips 💡
The placement of the CTA (call-to-action button) in your email is very important.

Try to add the first CTA before “the fold.” In other words, make it visible without the need to scroll the email. Make sure to test this on mobile as well. #EmailGeeks

— Omnisend (@omnisend) November 4, 2022

#BlackFridayTips

How many CTAs (buttons) should you use in an email?
◾Emails with 2-3 CTAs show the best click rates.
◾Emails with more than 3 CTAs have lower click rates.

So we recommend keeping it simple!

Our analysis of 229 million BFCM emails: https://t.co/w5CaxRknDn pic.twitter.com/USFXOr1zym

— Omnisend (@omnisend) November 3, 2022

We won a Gold Medal in the @lovieawards for the best website in the Software & Applications category! 🏆

It means a lot to us as we work hard to provide the best user experience. We’re proud of our in-house designers, developers & everyone who contributed. 🙌 #LovieAward pic.twitter.com/uWohV79BwA

— Omnisend (@omnisend) November 3, 2022

#BlackFridayTips #EmailMarketing

Try our subject line tester for your Black Friday emails!
Find inspiration and get tips for improving your subject lines.

Subject line tester: https://t.co/X0AwFBRopl pic.twitter.com/hTW0gcfHXF

— Omnisend (@omnisend) November 3, 2022

▶️ Full video: https://t.co/kDMK14M7tR

Have you tried Omnisend’s new Forms Builder already? Take a look at this video & learn more about pre-designed templates, popups for mobile & other updates to help attract new email & SMS subscribers this Black Friday.#ecommerce pic.twitter.com/yzI2e6g3BR

— Omnisend (@omnisend) November 2, 2022

Are your BFCM #ecommerce campaigns ready? 👀
If you have questions, join us, @justunosocial, @Tinuiti, @LoyaltyLionHQ & @aftership for a live AMA on Nov 10.

Reserve your spot: https://t.co/72ZoYmcvMv pic.twitter.com/sKGnmsW9Ws

— Omnisend (@omnisend) November 1, 2022

#BlackFridayTips #ecommerce
Don’t forget to optimize everything for mobile (emails, popups, etc.). 📱

With mobile being used more and more for shopping, make sure you provide an excellent customer experience.

— Omnisend (@omnisend) November 1, 2022

#BlackFridayTips #SMSmarketing

Use the pre-Black Friday period to grow your subscribers’ list.

💡 Idea: Offer a pre-sale for those who sign up. Once pre-sale starts, let them be the first to know about it. It can work especially well with SMS subscribers.

— Omnisend (@omnisend) October 31, 2022

#BlackFridayTips

How can you include push notifications in your Black Friday #marketing?

💡 Idea: Add it to your product, browse & cart abandonment automations.

— Omnisend (@omnisend) October 30, 2022

#BlackFridayTips for #ecommerce 💡
Push notifications were the least popular but the best converting of all the messages sent during the BFCM period in 2021. So make sure to include them in your strategy & increase your chances of cutting through all the promotional noise.

— Omnisend (@omnisend) October 29, 2022

#BlackFridayTips
Include SMS in your marketing. 📱

But don’t just “spray & pray.” E.g., don’t send email & SMS to all of your subscribers. Instead, wait a bit after sending an email campaign & only send SMS to those who didn’t engage with it.

Read more: https://t.co/LA5MBcBrfG

— Omnisend (@omnisend) October 28, 2022

We’re thrilled to participate in a very special BFCM campaign with our longtime partner @pageflyapp.

You will not want to miss out on irresistible offers from top app providers to lower your spend for this sale season: https://t.co/5Nk2i297Bu#bfcm2022 #ecommerce #Shopify pic.twitter.com/SKMjHltxQw

— Omnisend (@omnisend) October 28, 2022

💡 #BlackFridayTips from @WhatsGregDoing:

“Don’t be afraid to send messages over the weekends.

In the past, weekends have tended to be lower send volume days, except for BF weekend. Use this to your advantage by marketing to your contacts.”#emailmarketing

— Omnisend (@omnisend) October 27, 2022

▶️ Full video: https://t.co/DL2TM51kqt

Ready-made templates, mobile-first design, branded colors & fonts—the list goes on! See how our new Email Builder can save time and create nice-looking emails this Black Friday!#EmailMarketing #ecommerce pic.twitter.com/jsSItaPeln

— Omnisend (@omnisend) October 27, 2022

2 weeks before BF, you can expect a surge in competition. Don’t let others steal your customers—create more actionable campaigns for these days.

Read more: https://t.co/B9iiUIhQNl#ecommerce #EmailMarketing pic.twitter.com/vryij4cxWz

— Omnisend (@omnisend) October 26, 2022

Only 30 days left till Black Friday!⏰

Let’s get ready for this together—follow us for daily tips!

— Omnisend (@omnisend) October 26, 2022

#BlackFridayTips

Black Friday is no longer a single-day holiday. Use that to your advantage & let the show begin during the first days of November.

— Omnisend (@omnisend) October 26, 2022