@omnisend

🔔 Reminder 🔔 Join us tomorrow for a webinar by @LoyaltyLionHQ to learn what #ecommerce #business can expect in 2023.

Our own @WhatsGregDoing will be sharing his insights on companies shifting their focus from discounts to value.

Register here: https://t.co/6cMuK9aFWA pic.twitter.com/rXIEDuFyml

— Omnisend (@omnisend) January 11, 2023

Attention #ecommerce marketers! 🤩 You don’t want to miss this episode of the @ecommasterplan podcast featuring some great tips for 2023.

Our Co-Founder & CEO Rytis Lauris is sharing his two most important pieces of advice as well!

🎙https://t.co/HPkcF0Qr37#EmailMarketing pic.twitter.com/wHDXy8GniL

— Omnisend (@omnisend) January 10, 2023

Save the date! 📢 Next Thursday we’ll be joining @LoyaltyLionHQ, @ShopifyPlus, @gorgiasio, @thinkGatsby & @NostoSolutions to discuss what’s waiting for #ecommerce businesses in 2023.

Save your spot: https://t.co/6cMuK9aFWA pic.twitter.com/KT418eC1my

— Omnisend (@omnisend) January 5, 2023

🤩😋 https://t.co/mF4HIG4SzW

— Omnisend (@omnisend) December 29, 2022

It’s so important for us that our customers value Omnisend’s ease of use, quality of support, and return on investment they get.

Huge thank you to the @G2dotcom team for their support and to our customers for trusting us with their email and SMS marketing.#Omnisend #ecommerce

— Omnisend (@omnisend) December 16, 2022

Our team is so excited to receive news about earning 53 badges in @G2’s Winter reports! 🔥

We’re especially proud of being listed as one of the leaders in the marketing automation, SMS marketing, push notification, personalization, and email template builder categories. pic.twitter.com/ZwNd4TM0U9

— Omnisend (@omnisend) December 16, 2022

💸 In November, automated messages accounted for 30.4% of orders but only 1.8% of email sends.

📱 Brands sent 68% more SMS on #BlackFriday, resulting in a 57% increase in orders.

⚡ Nearly a third of people who clicked on a push message during BFCM made a purchase.#ecommerce

— Omnisend (@omnisend) December 8, 2022

Hot off the press—all the numbers & insights you need to know from this year’s Black Friday & Cyber Monday 🔥 https://t.co/8UbQSMiIju

Some key takeaways:

⏱️ Online sales noticeably increased starting on November 6th, indicating an early start to the shopping season. ⬇️ pic.twitter.com/4rw2KapYML

— Omnisend (@omnisend) December 8, 2022

Can you guess what’s coming in 2023? 🔮

Well now you don’t need to, because we’ve been working hard with @LoyaltyLionHQ and other #ecommerce experts to bring you the top trends you can expect to see next year.

Get the scoop here: https://t.co/Sjg2HnLg62 #OnlineBusiness pic.twitter.com/vEABzjLh4n

— Omnisend (@omnisend) December 7, 2022

We’re super excited to be a winner of six @Capterra shortlists this year! 🏆

We really appreciate this, because helping #ecommerce businesses grow and connect with their customers is what makes our team go above and beyond every single day. pic.twitter.com/i4JsNcyU4d

— Omnisend (@omnisend) December 2, 2022

It doesn’t matter if you’re on the paid or free plan. We’ll be there for you, 24/7, every day of the year.

If you’re not with Omnisend yet but would like to get award-winning support with your #EmailMarketing, check out this link for more info: https://t.co/MuMPvWdKXO pic.twitter.com/oYwIyP70GM

— Omnisend (@omnisend) December 2, 2022

Our Customer Support team is sending you some big smiles today!

During Black Friday weekend:
💬 We helped 1,982 customers with their inquiries
🕒 The response time was less than 2 minutes 30 seconds on average
💌 We got a 97.8% satisfaction score from our customers pic.twitter.com/GCwLAJ4FzU

— Omnisend (@omnisend) December 2, 2022

🔔 Join us at @ShipBob‘s #Ecommerce Unpacked!@WhatsGregDoing will share everything you need to know about seasonal email & SMS trends. Don’t miss a chance to use this data to fine-tune your #marketing strategy & maximize sales.

Register: https://t.co/DA0rrxAKaS pic.twitter.com/9g6uVxNNSE

— Omnisend (@omnisend) November 29, 2022

And remember, our team is here to support you 24/7. Here’s how you can get in touch:
✉️ Email us at support@omnisend.com
✉️ Send a message via Facebook messenger
✉️ Reach out via in-app chat

Or click here and pick one of the options: https://t.co/jX9jcRclGD pic.twitter.com/4yFjqRV7NO

— Omnisend (@omnisend) November 24, 2022

Only 1 day left till Black Friday! 🔥 We have no doubt you’ve all been prepping hard and you’re going to absolutely rock it! To all of our customers and partners out there—best of luck on the busiest weekend of the year!

— Omnisend (@omnisend) November 24, 2022

#BlackFridayTips

Double-check your promo codes! 🎁🎁🎁

Make sure they’re set up correctly & are synced with your #ecommerce platform.

— Omnisend (@omnisend) November 23, 2022

#BlackFridayTips #ecommerce

💌 Have an “Oops” email prepared in case of errors.

Errors happen, especially during the Black Friday weekend when traffic is unusually high. ⬇️

— Omnisend (@omnisend) November 22, 2022

Rather than leaving customers in the dark, have a polite error email prepared. Taking the time to explain the situation or offering a small incentive as an apology can make all the difference.

— Omnisend (@omnisend) November 22, 2022

#BlackFridayTips #ecommerce
🛒🛒🛒
In product/cart abandonment emails, show not only the products your store visitors looked at but also suggest some alternatives they might like.

— Omnisend (@omnisend) November 21, 2022

But at this busy time, you can add more urgency by sending your 1st message immediately, the 2nd after 1 hour & the 3rd after 12 hours.

Just remember to change your timing back after the holidays.

— Omnisend (@omnisend) November 20, 2022

#BlackFridayTips #ecommerce

Does your cart abandonment timing need adjusting?

⏰⏰⏰

We typically recommend sending 3 cart abandonment messages 1, 12 & 24 hours apart for the best results. ⬇️

— Omnisend (@omnisend) November 20, 2022

#BlackFridayTips #ecommerce

Do you offer free shipping for orders over a certain value?
📦📦📦
In your abandoned cart messages, encourage visitors to add more items to their cart to get free shipping.

— Omnisend (@omnisend) November 19, 2022

#BlackFridayTips #ecommerce
🛍️🛍️🛍️

Learn more: https://t.co/kRdlmlcYd3 pic.twitter.com/AO75SG6dXF

— Omnisend (@omnisend) November 18, 2022

We’re so excited to be #44 in the @DeloitteUK Technology Fast 50 list. And being on this list for the third year in a row makes us feel even prouder! #UKFast50 #Omnisend pic.twitter.com/oRKAPh9WXD

— Omnisend (@omnisend) November 18, 2022

Prepare & schedule your popup forms, ready for Black Friday! No more worrying about when to turn it on & off. 🔥

Check out this guide on how to schedule popups on #Shopify, #WordPress, #BigCommerce, or any other platform that you’re using for your store: https://t.co/up7bH5s8AW pic.twitter.com/yDucvkFKwX

— Omnisend (@omnisend) November 17, 2022

#BlackFridayTips #EmailMarketing

Don’t want to offer discounts for low-value abandoned carts? 🛒 Here’s a solution!

Add a split in your workflow and only offer discounts for carts over a certain value.

— Omnisend (@omnisend) November 17, 2022

What’s next after the #BlackFriday craziness is over? Let’s dive into the data! 📊

Join us, @ShipBob, @BigCommerce, @gorgiasio, @LoyaltyLionHQ & other #ecommerce experts to discuss the results & trends of BFCM 2022.

Save your spot here: https://t.co/DA0rrxBi0q pic.twitter.com/b4puZhJ7Ji

— Omnisend (@omnisend) November 16, 2022

#BlackFridayTips #ecommerce

TOP 3 best converting automations of BFCM in 2021:
🥇 Welcome 3.59%
🥈 Abandoned cart 2.80%
🥉 Order confirmation 2.19%

Do you have them set up in your store?

More data from 2021: https://t.co/jVVzL05B6P pic.twitter.com/wME7GVcRol

— Omnisend (@omnisend) November 16, 2022

#BlackFridayTips

Don’t forget to give yourself a short break!

Go for a walk, listen to your favorite song, do some stretching, or grab a coffee & something sweet in a nearby cafe.

— Omnisend (@omnisend) November 15, 2022

💡 Black Friday Tips 💡#EmailMarketing #EmailGeeks pic.twitter.com/kUgcvqtkfQ

— Omnisend (@omnisend) November 14, 2022

Our partners at @ReConvert_App just launched an expert guide to BFCM (we’re part of it!). There are also a ton of app discounts and deals in there too.

Check out the blog post and free ebook here:https://t.co/c8pFczKy1j#ecommerce #BlackFriday pic.twitter.com/kwCUWs5YPV

— Omnisend (@omnisend) November 13, 2022

#BlackFridayTips #ecommerce

Make sure your offers & discounts are consistent through popups, automations & sales.

In other words, double-check if there’s no confusion between different offers with different discount sizes.

— Omnisend (@omnisend) November 13, 2022

#BlackFridayTips #ecommerce

Excellent customer service can turn into some extra sales!

If you offer extended return policies, phone consultations, etc., promote it in your Black Friday messages.

— Omnisend (@omnisend) November 12, 2022

You can never have too many great deals for #BlackFriday! 🤑

Our partner EComposer put together a list of the best #Shopify app deals to help you win this shopping season.

Make sure to check it out: https://t.co/R5eQGqYf3o pic.twitter.com/hxZyPE8BX7

— Omnisend (@omnisend) November 11, 2022

#BlackFridayTips Create urgency in your messages.

Do you know the shipping cutoff times for your customers to get their orders in time for the holidays? Add this information to your messages!

It will encourage customers to place an order & help manage their expectations better.

— Omnisend (@omnisend) November 11, 2022

#BlackFridayTips #ecommerce

How big should your discounts be?

Generally, discounts offering 10%-25% off show better click rates than smaller or bigger discounts.

Our analysis of 229 million Black Friday emails: https://t.co/BUEIckxU8x pic.twitter.com/8QMFrLEJr3

— Omnisend (@omnisend) November 10, 2022

Have you heard about the cool new updates we made to our Segmentation?

Kate from Omnisend Academy did a great summary for you. ▶️https://t.co/oULTvu190B

Ready to turn your store into a Black Friday sales machine? 💰#EmailMarketing #ecommerce pic.twitter.com/WeSLWuc0tC

— Omnisend (@omnisend) November 10, 2022

#marketing #ecommerce pic.twitter.com/GZZ8FITWHe

— Omnisend (@omnisend) November 9, 2022

Are your BFCM #ecommerce campaigns ready? 👀

🔔TOMORROW 🔔 join us, @justunosocial, @Tinuiti, @LoyaltyLionHQ & @aftership for a live AMA.

Reserve your spot: https://t.co/72ZoYmu6E3 pic.twitter.com/AIOTBGNhz6

— Omnisend (@omnisend) November 9, 2022

#BlackFridayTips #SMSmarketing

📱 Include your store name in SMS messages.

In most countries, the sender’s name has to be a phone number & not a store name, so make sure to include it in the message.

— Omnisend (@omnisend) November 8, 2022

#BlackFridayTips #ecommerce
Have you tried using MMS?

If your customers are in the US or Canada, you can send MMS instead of SMS & add photos, videos & other media files to your messages. It’s a great way to use visuals to grab your customers’ attention!https://t.co/UDdvnx0mb2 pic.twitter.com/T4G06NdNtB

— Omnisend (@omnisend) November 7, 2022

#BlackFridayTips
Are you drinking enough water these days? 💧

While preparing for the busiest time of the year, don’t forget to stay hydrated. It’s important to take care of yourself.

— Omnisend (@omnisend) November 6, 2022

#BlackFridayTips #EmailMarketing
Add links to the images in your email.

This will make it easier for readers to visit your store. After all, they likely expect to visit the store when clicking on a picture instead of just getting a bigger view of the image.

— Omnisend (@omnisend) November 5, 2022

#BlackFridayTips 💡
The placement of the CTA (call-to-action button) in your email is very important.

Try to add the first CTA before “the fold.” In other words, make it visible without the need to scroll the email. Make sure to test this on mobile as well. #EmailGeeks

— Omnisend (@omnisend) November 4, 2022

#BlackFridayTips

How many CTAs (buttons) should you use in an email?
◾Emails with 2-3 CTAs show the best click rates.
◾Emails with more than 3 CTAs have lower click rates.

So we recommend keeping it simple!

Our analysis of 229 million BFCM emails: https://t.co/w5CaxRknDn pic.twitter.com/USFXOr1zym

— Omnisend (@omnisend) November 3, 2022

We won a Gold Medal in the @lovieawards for the best website in the Software & Applications category! 🏆

It means a lot to us as we work hard to provide the best user experience. We’re proud of our in-house designers, developers & everyone who contributed. 🙌 #LovieAward pic.twitter.com/uWohV79BwA

— Omnisend (@omnisend) November 3, 2022

#BlackFridayTips #EmailMarketing

Try our subject line tester for your Black Friday emails!
Find inspiration and get tips for improving your subject lines.

Subject line tester: https://t.co/X0AwFBRopl pic.twitter.com/hTW0gcfHXF

— Omnisend (@omnisend) November 3, 2022

▶️ Full video: https://t.co/kDMK14M7tR

Have you tried Omnisend’s new Forms Builder already? Take a look at this video & learn more about pre-designed templates, popups for mobile & other updates to help attract new email & SMS subscribers this Black Friday.#ecommerce pic.twitter.com/yzI2e6g3BR

— Omnisend (@omnisend) November 2, 2022