Author name: Mark Kara

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Top Data Management Platforms

Data Management Platforms, aka DMPs, are main platforms for keeping digital data related to digital marketing. Such as, Cookie IDs,

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What is Marketing Automation?

To write a basic definition, marketing automation is the use of software applications and computer hardware to create processes to

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Email Data Personalization Strings

Here you can find the list of current Salesforce Marketing Cloud Personalization Strings that are used for Email Data. Personalization

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